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LV= Reviews 85,053

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 6,250 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the competitive pricing and excellent service, highlighting the ease and efficiency of their overall experience. Many appreciate the straightforward website and the peace of mind that comes with their policies. However, some customers also noted inconsistencies with customer service, mentioning issues with renewal prices being significantly higher than new quotes, or difficulties in getting their concerns addressed. A few people reported frustrating experiences with the website not recognizing their vehicle or with unhelpful interactions when trying to resolve policy issues.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive quotes that are... See more

Service

Reviewers highlight positive aspects of service, with many praising the professionalism and efficiency of the... See more

User experience

Clients share positive opinions on user experience, highlighting the system's simplicity and ease of use.... See more

Website

Customers had positive experiences with the website. Many reviewers found the website easy to use and... See more

Customer service

Consumers find customer service to be ambiguous, with some praising helpful and efficient interactions, quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Simplified, slick claims experience, with a knowledgeable, compassionate associate taking our call. He arranged everything for us and relayed the process from end to end. Everything he promised... See more

Company replied

Rated 5 out of 5 stars

LV are fantastic. Quick and efficient handling of claims, good communication and I don’t have to fill out any paperwork, all done by the vet and then LV advising me directly about the monies paid o... See more

Company replied

Rated 5 out of 5 stars

Everything is done for you, no going back and forth, no laborious, forced telephone conversation, trying to push other things onto you. Simple, hassle-free and importantly, peace of mind that the jobs... See more

Company replied

Rated 5 out of 5 stars

No going round the issues, each question direct and to the point. This makes filling out forms easier, once paid documents directly to you. Rang up following day to check I was talking to a human, a... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

85K reviews

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1-star

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Rated 1 out of 5 stars

LV didn't manage process with repairer

LV didn't manage the process with its suppliers. It was left entirely to me. I had to negotiate with Halo ARC, the repair company, and with Enterprise, the car hire company.

Repair service was slow: the accident occured on 17April. I informed LV same day. But my vehicle wasn't collected for repair by Halo ARC until 27 April.

Halo kept my vehicle unrepaired until 5 May in Thurrock waiting for internal sign-off for transfer to Halo Bognor branch.

Halo ordered parts on 7 May. Halo began repairs on 8 May.

Halo returned the vehicle 14 May while I was away on holiday.

My daughter discovered the vehicle on 15 May with rear bumper damage.

Halo denies any responsibility for the new damage.

So without proof I have to believe that the vehicle was mysteriously damaged overnight in a street where it has been parked almost every night for 6 years without previous incident. This is possible, but statistically unlikely.

Now I have to have the vehicle repaired again at my own cost.

17 April 2026
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^James

Rated 5 out of 5 stars

Great experience

Great experience
After an accident ( not our fault) the whole process ran smoothly

25 May 2026
LV= logo

Reply from LV=

Thanks for your feedback Phill, we're pleased we could help! ^James

Rated 4 out of 5 stars

Price was competitive

Price was competitive. Good cover. Options for extra cover available. Paper copy of policy requested which arrived quickly.

18 May 2026
LV= logo

Reply from LV=

We're happy to hear we were competitive for you :) ^James

Rated 3 out of 5 stars

I thought the insurance was expensive…

I thought the insurance was expensive but competitive, suspecting that ageism was a factor! Also, the reams of terms and conditions are extensive and complex.

18 May 2026
LV= logo

Reply from LV=

Thanks for insuring with us, if you ever need to get in touch, just head to LV.com/insurance-contact-us ^Joe

Rated 3 out of 5 stars

Online sign up process not as slick as…

Online sign up process not as slick as Aviva

18 May 2026
LV= logo

Reply from LV=

Thanks for getting in touch about your experience. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^Joe

Rated 5 out of 5 stars

I have just taken out car insurance…

I have just taken out car insurance with this company and the process online was easy, even for an old 🦕 like me.
Hopefully I don't have to contact them again until renewal but if so I would be happy if I receive the same consideration as shown when signing up.

25 May 2026
LV= logo

Reply from LV=

Thanks for insuring with us, if you need anything, please feel free to get in touch LV.com/insurance-contact-us ^Joe

Rated 5 out of 5 stars

So simple to understand insurance was…

So simple to understand insurance was done and everything I needed within minutes. Website was very explanatory very easy

18 May 2026
LV= logo

Reply from LV=

Thanks for insuring with us, if you ever need to get in touch, just head to LV.com/insurance-contact-us ^Joe

Rated 5 out of 5 stars

I had to make a claim for the first…

I had to make a claim for the first time in 9 years of being with lv, due to an escape of water claim. Everyone I spoke to at LV were super helpful, did everything to guide me through the process at a very stressful time. They were amazing and tbh U always here bad stories about insurers. In my experience LV were first class and I'd now not go anywhere else,

23 May 2026
Unprompted review
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Matthew, we're happy to hear that went well for you :) we want to do all we can to help our customers. Many thanks, David.

Rated 5 out of 5 stars

First class service

Straight forward transaction from start to finish and assistance always on hand if needed

20 May 2026
LV= logo

Reply from LV=

Thanks for your feedback Alfie, we're glad it went smoothly! ^James

Rated 5 out of 5 stars

Happy customer

Easy to understand. Good value for money.

15 May 2026
LV= logo

Reply from LV=

That's great to hear! Thank you :) ^James

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