The London Pass Reviews 

24,314
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 289 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the wide variety of available attractions and highlight the significant financial savings compared to purchasing individual tickets for each site. People also mention that the pass is very easy to use directly on mobile devices, making overall city exploration completely smooth and well-organized. Some people were dissatisfied with the overall costs, noting that the pass can feel quite expensive or restrictive given the strict time limits involved. Some reviewers also noted that certain venues do not allow pre-booking, resulting in rushed daily schedules, difficult planning, and wasted time.

What people talk about most

Value for money

Clients share positive opinions on value for money, frequently highlighting significant financial savings... See more

Location

Customers had positive experiences with location, noting how easy it was to see major tourist sites and... See more

User experience

Users describe positive interactions with user experience, highlighting how well-organized, convenient, and... See more

Price

Reviewers mention positive feedback about price, noting that the pass offers great savings compared to... See more

Product

Customers consistently note positive experiences with product, highlighting the wide variety of attractions... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more

Company replied

Rated 5 out of 5 stars

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more

Company replied

Rated 4 out of 5 stars

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more

Company replied

Rated 5 out of 5 stars

A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

24K reviews

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4.5

All reviews

(24,314)

408 reviews in the last 12 months

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Rated 5 out of 5 stars

London pass worked well for us

London pass worked well for us. Able to see major attractions in the few days we were there. Highlight was the Changing of the Guard tour. Great tour guide and best spots for viewing!

17 August 2026
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Reply from The London Pass

Hi Elan,

Thank you so much for your amazing feedback! It truly means the world to us and motivates us to keep delivering a smooth, hassle-free experience. We’re thrilled to hear you enjoyed using the pass and can’t wait to welcome you again!

Warm Regards,
Go City

Rated 4 out of 5 stars

Still need quite some time to arrange your days

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app and had to go to the site, as there were lost waiting times. I.e. at London Bridge, we were able to look for the timing and it was really convenient. Another suggestions are to include estimations of time spent at the site and a map of the attractions as it would be easier to found and enjoy the closer ones, as the function to "help us organize our day" was not useful. Thank you

4 September 2026
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Reply from The London Pass

We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Perfect service

We had a wonderful experience with the London Pass; we booked it for four days, and it allowed us to visit so many attractions. I recommend it.

18 August 2026
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Reply from The London Pass

We are beyond thankful for your review and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Great purchase

The london pass was well worth the money.
We got to see so many exclusive spots around London.

1 September 2026
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Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Absolutely worth it for multiple day trip in London

Absolutely worth it IF you are in London for3-4 days or more. We were in London for 6 days in total and had the 5 day pass which was a great decision. Covered almost everything and everywhere we wanted to go, even for free attractions like the Museum of Natural History, this provides skip the queue access which is very good. Covers some meals, a lunch at HRC, dinner at Bricklane, afternoon high teas etc. I was a bit skeptical after reading some negative reviews online, but if you read well, you will get what they say. Will certainly recommend. However, for shorter durations, depends on individual decisions - do the math!

28 August 2026
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Reply from The London Pass

Hi Rajiv,

Thank you for taking the time to share your review. We are truly grateful for your review and kind words, it truly boosts our confidence as we continue striving to provide a hassle-free experience. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

A great way to save money on activities…

A great way to save money on activities if You book the 3day pass or for more days.
Considering that many sights and activities can cost 20-30 GBP each, the London-pass can easily help You save money with some planning.
How ever the one-day pass for 99 GBP is IMAO very over-priced and hard to get proper value for.
Check how much time each activity requires and their opening-hours. Many activities closes down early around 16:00 - 17:00 so plan accordingly.
Further more check how much time it takes to travel between activities and take in time for food-brakes.
So something like 3-4 activities per day depending on type of activity is realistic.

4 September 2026
The London Pass logo

Reply from The London Pass

Hi Per,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

The pass saved our family money on our…

The pass saved our family money on our recent four day break to London .

4 September 2026
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Reply from The London Pass

Hi Gary,

We are truly grateful for your review and kind words. Your feedback means a great deal to us, and we’re delighted to hear that you enjoyed using the Go City pass. We look forward to serving you again in the near future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Brilliant

I was a little sceptical about the London pass as I'd never heard of it before. However, there were no issues at any of the attractions and eating venues we visited. It represents great value and I would definitely use the London pass again.

4 September 2026
The London Pass logo

Reply from The London Pass

Hi David,

This truly made our day. We’re so grateful for your kind words and appreciate you taking the time to share your review with us and the community. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Warm Regards,
Go City

Rated 4 out of 5 stars

It was great to have one pass to use…

It was great to have one pass to use for a number of attractions we wanted to see as well as provide transporation (Hop-on, Hop-off buss).

28 August 2026
The London Pass logo

Reply from The London Pass

Hi Brenda,

Thank you so much for your amazing feedback! It truly means the world to us and motivates us to keep delivering a smooth, hassle-free experience. We’re thrilled to hear you enjoyed using the pass and can’t wait to welcome you again!

Warm Regards,
Go City

Rated 5 out of 5 stars

Four Day Pass was almost perfect

There is no doubt in our opinion that the four day London Pass was a smart way for us to begin our time in England. We put in the time in to plan our days well and worked out the savings in advance; you can do the same.

Sadly, there were two occasions where attractions we attended failed to provide entry, but it was just bad luck or bad management on their part, and not the fault of London Pass.

Aside from that, if we could change anything we might even want an extra day. You could easily fill up a full week and save money doing everything offered. Case in point: we used the Pass to get to Stonehenge at no extra cost. Look closely at the list.

Hint: to see all the attractions on a convenient map, you have to use the smartphone app (not their website). Bring it up on a tablet if you want to see it bigger.

Also, use the app to make advance bookings, which you'll need to do for a number of stops. You can then adjust your booked time on the fly through the app even on the day when running late. Using the app is key to making this work well.

28 August 2026
The London Pass logo

Reply from The London Pass

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

We saved a ton of money with the London…

We saved a ton of money with the London Pass. The only issue was with very crowded atractions in which we are accomodated in the "next available group", and sometimes it takes a few hours - in our case was Buckingham Palace. There was an atypical situation with the Royal Observatory (which we didn't get in) because of the eclipse.

28 August 2026
The London Pass logo

Reply from The London Pass

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great Value and convenient access

Convenient and easy to use. Lots of perks. We grabbed the 5 day pass and it gave us a lot of flexibility for our site seeing and attractions planning. Some attractions have limited entry times when using the pass. Restaurants and café coverage was easy to redeem. The data plan included with the Pass is a huge added bonus.

8 August 2026
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Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Perfect Thanks

Perfect Thanks

28 August 2026
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Reply from The London Pass

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Everything was Perfect

Everything was Perfect.

Perhaps a second Musical could be included.

28 August 2026
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Reply from The London Pass

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 3 out of 5 stars

For some attractions skip the line is…

For some attractions skip the line is good, saving time. However, our experience of visiting the restaurant was very bad especially for Hard Rock Cafe , the staff at reception was very rude and unfriendly.

28 August 2026
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Reply from The London Pass

Thank you for sharing your feedback. We’re really pleased to hear that you enjoyed the time-saving benefits of skip-the-line access with Go City. We’re truly sorry that your experience at the restaurant, particularly with the reception staff at Hard Rock Cafe, was not what you expected. We genuinely care about our customers’ experiences and want every Go City visit to be enjoyable and welcoming. We’d really like to hear more about what happened, so please kindly contact us at reviews@gocity.com. We’d be happy to look into this further.

Rated 5 out of 5 stars

It is very convenient and easy to use

It is very convenient and easy to use

Everything that requires special booking is handled perfectly.

28 August 2026
The London Pass logo

Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Thanks to this London Pass

Thanks to this London Pass, we were able to do so many things in four days. And it saved us a lot of money compared to buying everything separately.

1 September 2026
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Reply from The London Pass

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

Great experience

Great experience. Just only a suggestion: it should be better to allow the booking of all attractions, without 10-day limitation.

19 August 2026
The London Pass logo

Reply from The London Pass

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Worth the price.

1 September 2026
The London Pass logo

Reply from The London Pass

Hi Navin,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

The 10-day pass

The 10-day pass is highly recommended because it allows you to visit a lot of attractions and skip the lines at some of them.

6 August 2026
The London Pass logo

Reply from The London Pass

Hi Renato,

We appreciate you taking the time to leave us a review. Your feedback is extremely valuable to us, as it motivates us to continuously improve and provide the best possible service. We hope to serve you again in the future.

Warm Regards,
Go City

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