First Thought Financial Reviews 

956
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 182 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being brilliant, professional, and genuinely caring, making interactions pleasant and supportive. The service is frequently highlighted as excellent, with many appreciating the clear explanations, tailored advice, and efficient processes that made complex financial decisions easy to understand. People also noted the exceptional customer service, with agents going above and beyond to secure better deals and provide continuous support. The user experience is often described as smooth and stress-free, with many reviewers appreciating the patience, honesty, and lack of pressure from advisors. Conversely, a small portion of people felt that some questions were repetitive, which unnecessarily prolonged the process.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and extensive... See more

Service

Reviewers mention positive feedback about service, highlighting the professionalism, clear explanations, and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

User experience

Clients share positive opinions on user experience, highlighting a simple, straightforward, and smooth... See more

Price

Consumers find price to be positive, with many reviewers reporting that they received better deals and saved... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Denise and Lewis were both brilliant from start to finish. There were a few bumps along the way, but they kept everything moving and pushed things over the line when it mattered. Communication w... See more

Rated 5 out of 5 stars

Ben Collins was incredible to work with when he sold me my life insurance policy. From the very first conversation, he made everything clear and easy to understand. He took the time to explain all my... See more

Rated 5 out of 5 stars

Such a pleasure. Virren was extremely knowledgeable about all the products I enquired about, and, was able to give me all the information I needed to make an informed decision. All appointments schedu... See more

Rated 5 out of 5 stars

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come ba... See more


Company details

  1. Mortgage Broker
  2. Financial Consultant
  3. Insurance Broker

Written by the company

We are here to guide you through the whole process, whether this is your mortgage or updating your protection for your business or loved ones. Here at First Thought Financial, we make the whole process simple and straightforward and by getting to know you we can really understand your individual situation to find you the most suitable solution. We can also help with many ways to protect your family and your standard of living when you need it most. There are various ways in which a family can protect itself, and because of the large range of products available, there is usually an appropriate policy for most circumstances, and most budgets. For a Free initial review or to arrange an appointment with one of our advisers, please call 01923 606 808 or visit www.firstthoughtfinancial.com


Contact info

4.9

Excellent

TrustScore 5 out of 5

956 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 33% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(956)

177 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First thought financial

Phil Smith was my insurance advisor, he recommended what was best for me and gave me great advice. Answered all my questions and made me feel secure with my discussions regarding my insurance. Thank you for you support Phil.

20 November 2025
Unprompted review
Rated 5 out of 5 stars

Recommended ⭐️

Great customer service! Ben was very friendly, and clear in what was required from me. He took me through the variety of policies and which one would suit my needs best and process was quick and straightforward.

19 November 2025
Rated 5 out of 5 stars

Would definitely recommend.

Phil was really helpful, he was knowledgeable and able to give me clear and relevant advice and help me tailor my policy to my needs. I felt that my concerns were addressed and that I was empowered to make the right decisions.

13 November 2025
Unprompted review
Rated 5 out of 5 stars

Thanks Savita

Savita was good at responding and sticking to agreed times for calls etc.
Clear advice and clear communications, couldn't have asked for more.

6 November 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service & great value for money

Rohan was extremely thorough and helpful in setting up my polices. He found me much better deals for life insurance, critical illness and income protection policies than I previously held. He answered all queries and provided such great customer service through out.

1 October 2025
Unprompted review
Rated 5 out of 5 stars

First Thought Financial provided an…

First Thought Financial provided an excellent experience—thanks to agent Ben! He delivered perfect customer service, clearly explained the life insurance product, and was fast, accurate, and professional throughout the process. Highly recommend!

13 October 2025

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