First Thought Financial Reviews 

956
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 187 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being brilliant, professional, and genuinely caring, making the process smooth and easy to understand. Many highlight the exceptional service, noting that advisors are knowledgeable, patient, and provide tailored advice without pressure. Reviewers appreciate the clear communication, efficiency, and the overall enjoyable user experience when dealing with their financial needs. However, some customers also mentioned that certain questions were repetitive, which unnecessarily prolonged the process. Conversely, a small portion of people reported issues with an advisor's conduct and the provision of policy documents after payment.

What people talk about most

Staff

Reviewers consistently express satisfaction with the staff, highlighting their knowledge, professionalism,... See more

Service

Clients share positive opinions on service, highlighting the professionalism, expertise, and helpfulness of... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

User experience

Customers consistently note positive experiences with the user experience, often describing the process as... See more

Product

Reviewers highlight positive aspects of product, with many finding exactly what they were looking for and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Denise and Lewis were both brilliant from start to finish. There were a few bumps along the way, but they kept everything moving and pushed things over the line when it mattered. Communication w... See more

Rated 5 out of 5 stars

Ben Collins was incredible to work with when he sold me my life insurance policy. From the very first conversation, he made everything clear and easy to understand. He took the time to explain all my... See more

Rated 5 out of 5 stars

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come ba... See more

Rated 5 out of 5 stars

Virren Parmar From First Thought Financial was great from the start to finish! He understood life sometimes gets in the way of these phone calls and was patient, took the time & remembered previous d... See more


Company details

  1. Mortgage Broker
  2. Financial Consultant
  3. Insurance Broker

Written by the company

We are here to guide you through the whole process, whether this is your mortgage or updating your protection for your business or loved ones. Here at First Thought Financial, we make the whole process simple and straightforward and by getting to know you we can really understand your individual situation to find you the most suitable solution. We can also help with many ways to protect your family and your standard of living when you need it most. There are various ways in which a family can protect itself, and because of the large range of products available, there is usually an appropriate policy for most circumstances, and most budgets. For a Free initial review or to arrange an appointment with one of our advisers, please call 01923 606 808 or visit www.firstthoughtfinancial.com


Contact info

4.9

Excellent

TrustScore 5 out of 5

956 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 33% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(956)

177 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really helpful adviser Been identified…

Really helpful adviser Ben, identified some changes to my policies that would benefit me in the long term . Felt confident in the knowledge and experience on hand . Ben has a Very personable nature . This task of reviewing my policies was on my to do list but not getting done !! It's done now

27 June 2025
Rated 5 out of 5 stars

Phil Smith

Phil, is a great Insurance Advisor, polite and friendly.He explains everything thoroughly and recommends the best option possible.

17 June 2025
Unprompted review
Rated 5 out of 5 stars

I had a fantastic experience with First…

I had a fantastic experience with First Thought Financial. Navin was incredibly helpful, professional, and patient throughout the whole process. He explained everything clearly, answered all my questions, and made sure I was comfortable with every step. It was such a relief to have someone knowledgeable guiding me through setting up my income protection policy.
I was also really impressed to find out they offer fee-free mortgage advice, which I’ll definitely be exploring with them soon.
Thank you again, Navin, for your outstanding support—I highly recommend First Thought Financial to anyone looking for expert, friendly advice!

16 June 2025
Unprompted review
Rated 5 out of 5 stars

Impeccable service delivered by Carly Ashburner !

From the start to finish Carly has been an excellent mortgage broker for us. She was always very responsive and got our mortgage application agreed within days !. There were legal delays which meant we went to the wire on our mortgage offer. Carly quickly took the initiative to request an extension and when declined, challenged the decision which she managed to overturn with the lender !. The additional 45 days grace made a difference as it gave us time to successfully exchange and complete on our dream home purchase.! We'll definitely use Carly and First Thought Financial again to help with our future remortgage requirements.

10 June 2025
Unprompted review
Rated 5 out of 5 stars

My advisor Phil and Dave were…

My advisor Phil and Dave were informative, friendly and made sure that I understood what I was entitled to and how I would benefit for me and my family. They were clear and concise.

10 June 2025
Unprompted review
Rated 5 out of 5 stars

Phil was great on the call today

Phil was great on the call today.
He gave me some great advice. Explained everything fully and easily. He was friendly and so was David who I spoke to prior to Phil completing our new policy.
Thank you.

27 May 2025
Rated 5 out of 5 stars

Exceptional Service from Phil Smith

20/10 service!

I initially called last year, May 2024, to explore life cover for my mum and the service we received was impeccable.

Phil was so patient and professional and he really took his time to ensure we were well informed. Mums English isn’t the best either so heavy on how patient and determined he was in making sure she understood which was truly amazing and very much appreciated.

Of the many things I was impressed about, I really respected how genuine my interaction was with Phil - absolutely no upselling or pressuring us to agree on a cover like I’ve experienced with other advisors. I called back a few weeks later and got mum covered with him.

I was so impressed with Phil’s professionalism and knowledge that I’m back a year later but taking out cover for myself!

Thank you Phil! You are an absolute gem and you deserve every good thing. Very grateful to have come across you.

15 May 2025
Unprompted review
Rated 5 out of 5 stars

Friendly and competent

Very polite, not overbearing.
They are attentive and give you time to think and decide.
Price quoted was very competitive and therefore, I changed my policy to them.

1 May 2025
Rated 5 out of 5 stars

Excellent

Virren was beyond excellent. This is what great customer service is .We had good chat and found me the right Income protection insurance company.He was friendly and very helpful.

Thank you Virren!

12 May 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant service, highly recommend!

Ben was brilliant! He explained everything thoroughly in a way that I could fully understand and was personalised to exactly what I felt I needed in life insurance! He was so good I even discussed with my partner who then also took a policy out with Ben. Brilliant service!

9 May 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look