Direct Line - Business Reviews 

10,587
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 1,388 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful staff for taking the extra time to carefully guide them through various policies and provide exceptionally clear explanations. Consumers also note that the quoted prices are very competitive compared to other providers and the overall online purchasing process is wonderfully quick and simple. However, some people mentioned struggling to understand support representatives due to communication barriers and dealing with frustratingly dropped phone calls during inquiries. Many consumers additionally noted that policy renewal prices can occasionally be significantly higher than initial new customer quotes previously received.

What people talk about most

Price

Reviewers mention positive feedback about price, noting competitive quotes and significant savings compared... See more

Staff

Reviewers highlight positive aspects of staff, frequently describing them as helpful, polite, and efficient... See more

Service

Users describe positive interactions with service, highlighting a smooth, reassuring, and helpful experience... See more

Customer service

Consumers find customer service to be positive and helpful when setting up policies. Reviewers note that... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how quick,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From start to finish it was very easy to insure compared to other companies. It was also helpful at certain questions it explained why you would select that cover. I find some companies almost try to... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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4.5

All reviews

(10,587)

1,347 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Great Seevice…

I wish I could remember the name of the guy that called me as he was great, very helpful.

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear our colleague provided great and helpful service. Thanks for your review, we appreciate it. Aston

Rated 4 out of 5 stars

Happy with the product and price, albeit poor admin and communication

Happy with the product and price, but the communication and admin was extremely poor!
I did a quote on line, but it didn’t arrive by email and that led to a 3 day comms process getting it resent, albeit it never did arrive when promised.
Had it not been for the good price and cover level, I wouldn’t have bothered.
Note: Most of this was done by webchats, as when I called customer services the 1st time, the agent said she couldn’t help, as she didn’t understand the online system???

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's great to hear you're happy with the product and price, Robert. I'm sorry to hear the initial quote experience wasn't great. We value your feedback and have taken it on board. Aston

Rated 5 out of 5 stars

Great service

Great service

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad the service was great, Sam. Thank you for the five-star review. Nathan

Rated 5 out of 5 stars

Chirag was very helpful and always…

Chirag was very helpful and always ready to give good advice by telling me that my landlord insurance would be cheaper because I had other insurance with Direct line

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that our team was able to provide you with helpful advice regarding your landlord insurance. It's great to know that you found the information valuable. Nathan

Rated 5 out of 5 stars

Person I spoke to was extremely…

Person I spoke to was extremely helpful, knowledgeable and understood what I needed.

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that the person you spoke with was extremely helpful, knowledgeable, and understood your needs. Thank you for your wonderful feedback! Nathan

Rated 5 out of 5 stars

Price significantly lower than previous…

Price significantly lower than previous company. Easy to navigate site.

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Kate. We're so pleased to hear that you found our prices significantly lower and our website easy to navigate. Thank you for your wonderful feedback! Nathan

Rated 4 out of 5 stars

Very good

Answerd all tne necessary questions and very polite

13 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that all your questions were answered and that you found our team to be polite. Your feedback is truly appreciated! Thank you for the positive review. Nathan

Rated 1 out of 5 stars

Awful customer service

Their customer service is a joke really (sorry nothing personal) and this is why..
I reported a direct debit problem via the online 'report a problem' page.
I received a phone call a few days later from a customer service agent and was given an apology, £40 goodwill and told the problem which was a 'system error' had been corrected (which is clever because you can't hold a computer system to account)
2 weeks later...guess what, yes the same direct debit problem occured again, the same problem that a customer service advisor said they had sorted two weeks earlier.
I reported this same problem again through their online complaints system....
8 days later and i'm still waiting for a call back....i rang them to chase up the complaint and attempted a conversation with someone on the other side of the planet (what a waste of my time that was)
Without doubt when its time for renewal, i will looking to put my rental property insurance with a company who has a customer service dept fit for purpose.
Direct Line, when you have 5 minutes spare, give me a call and explain why you didn't do what you said you had, or do i have to report the same problem again next month?

11 July 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you taking the time to share your experience regarding the recurring direct debit issue and the challenges you've faced with our customer service, Jed. We're genuinely concerned to hear about the difficulties you've encountered in getting this matter fully addressed and the extended wait for a call back. As you've logged a complaint, you'll have a dedicated case handler who'll try and resolve this for you. If you remain unhappy with the outcome provided, you'll have the right to refer your case to the Financial Ombudsman Service and details of this will be provided in a final response letter. Kirsty

Rated 3 out of 5 stars

Bad admin

Not happy at all. Supposedly purchased a new landlord insurance policy on 16 April. Was told I could pay by direct debit and since I am a previous policy holder they will use the same bank details. I said yes. I have just returned from holiday to find a letter sent to me in the 19th June telling me that my policy has been cancelled as I have not sent a direct debit mandate. I have had absolutely no previous correspondence from Direct Line who have my email address my mobile number etc. one letter dated 19 June which arrived on the 28 June. The day I went on holiday so didn’t see it. It took 10 days to get here by post and no contact before then. I am very disappointed and angry as it means that my property was effectively uninsured from July 7 th according to the lady who I just spoke to on the phone in response to this letter. I would expect compensation for this as you have cancelled this policy without telling me or getting in touch with me at all. I have requested that it be reinstated today and I would be happy to fill in an other DD form online. Bad service is not good business.

9 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are truly sorry to learn of the difficulties you experienced with your policy and the lapse in coverage. We understand your frustration regarding the communication breakdown and the cancellation of your policy without prior notification through your preferred channels.

If you've not done so already, please complete an online complaint form, using the link below. A case handler will then be able to investigate this for you. Thanks, Christy

www.directlineforbusiness.co.uk/complaints

Rated 5 out of 5 stars

Great service

Great service. Scott was excellent. Made the process easy and explained all the aspects of the policy very well.

26 June 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that you had such a positive experience with our service. It's wonderful to know that the process was made easy and that all aspects of the policy were clearly explained. Christy

Rated 5 out of 5 stars

Very easy to get the advice I need

Very easy to get the advice I need. Very friendly and helpful staff

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to hear that you found it easy to get the advice you needed and that our staff were friendly and helpful. Thank you for your wonderful feedback! Christy

Rated 4 out of 5 stars

Good service

Good service

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're pleased to see it. Thanks for your review. Christy

Rated 2 out of 5 stars

New business quote 15% cheaper than renewal

I checked the price for my renewal quote by entering all my details onto your website, identical, but a different email address. Your "new business" quote came back 15% cheaper than the renewal figure. Thank you for demonstrating such loyalty. Be sure it will be reciprocated.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience with us. We understand your frustration regarding the difference in pricing between renewal and new business quotes. We are always reviewing our pricing structures to ensure fairness for all our customers. Christy

Rated 5 out of 5 stars

Exceptionally good

Exceptionally good, very professional and understanding of my situation!

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to hear that you found our service exceptionally good, professional, and understanding of your situation. Thank you for your five-star review. Christy

Rated 4 out of 5 stars

Fair price

Fair price. Ok transaction.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your feedback regarding the fair pricing and transaction. We are always working to improve our services. Alex

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