Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
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I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.1
Great
26K reviews
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Excellent amazing service
30 June 2026
Reply from Dialdirect
Hey Amritpal,
Thank you for taking the time to review your recent service experience.
Vicky
I am very satisfied with this…
I am very satisfied with this insurance, thank you very much for my safety.
30 June 2026
Reply from Dialdirect
Hello,
Thank you for your kind feedback!
I’m really pleased to hear that you’re very satisfied with your insurance and feel reassured by the cover in place. Your safety and peace of mind are very important to us.
We appreciate you taking the time to share your experience and thank you for choosing Dial Direct!
Thanks Laura
Rip off Company stay away
Rip off Company stay away, Say they tried to contact us but nothing received until yesterday 2 recovovery letters 1 x £127.69 and another for £97.31, My wife has been a faithful customer to Dial Direct and has just left the auto renew, However She was diagnosed with Alzeimers last year and is not able to take care of her own affairs, I am suffering from Advanced prostrate Cancer, and i cancelled the direct debits as we sold the cars, I tried several times to contact them but could not reach anyone, I would not recomend these people as they just want as much money they can get out of you, I am paying your rip off money even though we are both pensioners over 70 as we have never owed anyone a penny, enjoy your money,
29 June 2026
Unprompted review
Reply from Dialdirect
Hi,
Thank you for getting in touch, and I am so sorry to hear about the incredibly difficult time you and your wife are going through. This sounds like an exhausting situation, and it is completely understandable that you feel frustrated about these letters. We want to support you through this as best as we can.
So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.
Leanne
All was very good and helpful.
30 June 2026
Reply from Dialdirect
Hi Maxim,
Thank you for your 5 star review and feedback. We are delighted to hear that everything went smoothly and that you found our team so helpful.
Leanne
clear communication and the individual approach
Thank you for reviewing my case and resolving the problem. The team treated my situation individually and provided clear, helpful communication. A much better experience than I expected.
29 June 2026
Reply from Dialdirect
Hi,
Thank you for taking the time to share your feedback. I am very sorry to hear about your experience, as this is certainly not the standard of service we aim to provide.
I completely understand your frustration regarding how your driving licence was handled and the fees you were charged. We always want to be clear about our processes, so I am sorry for the stress and delay you have faced while waiting for a reply to your emails.
We take complaints like this very seriously. I want to assure you that we will be in touch with you to see how we can help fix this.
Leanne
Reply from Dialdirect
Hi Ali,
Thank you for taking the time to leave us your five-star review!
Vicky
Don’t bother
Don’t bother, they believe it is acceptable for you to wait 45 days for a windscreen replacement after having a booking confirmed, when you ask them about it you get the reply it’s not our problem speak to the windscreen company, Auto windscreens, avoid these aswell!
25 June 2026
Unprompted review
Reply from Dialdirect
Hi Gary,
Thank you for taking the time to share your feedback. We're sorry to hear about your experience and understand how frustrating it must have been to wait so long for your windscreen replacement.
We appreciate your disappointment, particularly as you had already received a confirmed booking. While windscreen repairs and replacements are carried out by our approved specialist partners, we recognise that this does not lessen the impact on you, and we're sorry if you felt unsupported when seeking an update.
Please send your policy details to us at socialresponders@bglgroup.co.uk so that we can fully investigate this.
Vicky
Avoid at all costs.
Avoid at all costs.
I just changed the car on my policy, my new car is a lower insurance category but the cost has increased by 210%.
The customer service is appalling and it’s very difficult to get through to an advisor.
I also tried to change my policy from business use to social and domestic and they attempted to charge me more, they’re clearly a very greedy company.
26 June 2026
Unprompted review
Reply from Dialdirect
Hi Mr Warren,
Thank you for taking the time to share your feedback. We're sorry to hear about your experience and understand how frustrating it must have been to see such a significant increase in your premium, especially after changing to a vehicle in a lower insurance category. Insurance premiums are calculated using a range of factors, so the insurance group is only one element that can affect the price.
We're also disappointed to hear about the difficulties you experienced contacting our team, as this is not the level of service we aim to provide. We'd be happy to take another look at this for you. Please contact us directly with your policy details at socialresponders@bglgroup.co.uk
Vicky
Great insurer Dialdirect.
My experience with Dialdirect was excellent.
Applications goes very smooth, very quick and insurance coverage all my needs.
I’m very happy to choose that Company to insured my car.
Thank you 😊
17 June 2026
Reply from Dialdirect
Hi Karolina,
Thanks for the excellent 5 star review! We're pleased to hear you were happy with our insurance cover!
Kirsty
Straight Forward On-Boarding Process
A good straight forward process for on-boarding. Competitively priced insurance.
18 June 2026
Reply from Dialdirect
Hi Martin,
Thank you for the great 5 star review and feedback!
Kirsty
Poor communication
On calling the company I spoke to someone who, I couldn't understand well enough to hold a conversation and had some sort of attitude.
10 June 2026
Reply from Dialdirect
Hi,
Thank you for your feedback.
Please accept our sincere apologies for your experience when calling our office. We expect all members of our team to maintain a polite, clear, and professional manner, so it is very disappointing to hear that this was not the case during your call.
We take comments like yours seriously and will ensure your feedback is passed on to the relevant management team so this can be addressed internally.
Thank you for bringing this to our attention.
Leanne
Reply from Dialdirect
Hello,
Thank you for your lovely review!
We’re really pleased to hear that your experience so far has been perfect since joining us. It’s great to know everything has been clear and straightforward for you at this early stage.
We appreciate you choosing Dial Direct Insurance and look forward to continuing to support you!
Thanks Laura
Took out a policy
Took out a policy, paid in full cancelled the policy 12 hours later as they demanded an extra £500, for information that was already given, refund was meant to be processed, never received full refund, phoned 4 times now, had the phone put down on me, had customer service huffing down the phone at me & still non received a refund, told 5 working days it’s been 21 working days now raising the issues with my credit card company
23 June 2026
Unprompted review
Reply from Dialdirect
Hi Kelly,
Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you are still waiting on your refund. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.
Kirsty
M&S quoted me £1400 ish last year for…
M&S quoted me £1400 ish last year for insurance. Direct Dial quoted me £2K+ yet are saying the value of the car has depreciated.
How the hell can you whack up a premium by £600 in 12 months and say you will pay out less.
This is just another cartel extorting money out of its customers.
I suggest you play fair because social media has a big reach these days.
22 June 2026
Unprompted review
Reply from Dialdirect
Hello,
Thank you for taking the time to share your feedback!
We're sorry to hear that you were disappointed with the premium offered. We understand that increases in insurance costs can be frustrating, particularly when the value of a vehicle may have reduced over time.
Insurance premiums are calculated using a range of factors, including market conditions, claims trends, repair costs, vehicle theft rates, and individual risk information. As a result, changes in premium are not solely linked to the value of the vehicle.
We appreciate your comments and we will be in touch regarding your renewal!
Thanks Laura
Disgraceful Service – Bullying Tactics and Unjustified Price Increase
AVOID, AVOID AVOID!!!
What can I say – absolutely appalling experience.
Back in March, a completely false claim was made against my insurance. The third-party insurer requested an independent inspection of my car, which I fully cooperated with. This was carried out at the end of April, and the report supported my version of events. After that, I heard nothing further until June.
Despite the underwriters closing the case, Direct Dial still decided to increase my premium by £50. Not only that, but they gave me just one working day to resolve the issue before automatically taking the money from my card.
When I tried to push back, I was effectively threatened: either let the payment go through or face an additional £25 admin fee and potential policy cancellation. With my policy being less than 5 months old, they clearly know customers are in a difficult position and take full advantage of it.
There was zero empathy, no accountability, and no willingness to listen. The message was clear: they hold the power, and if you don’t like it, that’s your problem.
Ironically, when I spoke directly to the underwriters, they were excellent – helpful, professional, and fair. Unfortunately, the same cannot be said for Direct Dial.
This company operates with what feels like bullying tactics and shows no real care for its customers. Everything seems fine until you actually need them to step up – and when that happens, you’re on your own.
They have lost my business for good, along with many others I will be advising to stay well clear.
Avoid at all costs.
20 June 2026
Unprompted review
Reply from Dialdirect
Hi Tony,
Thank you for taking the time to share your feedback.
We are sorry to hear about your experience and appreciate how frustrating this situation must have been, particularly after cooperating fully with the investigation and believing the matter had been resolved.
We understand your concerns regarding the premium adjustment and the short timeframe provided to respond. Please note that as your broker, we are required to act on instructions provided by the insurer and underwriter regarding policy terms, premiums, and any changes arising from claims notifications or ongoing investigations. However, we are sorry that the reasons for the adjustment and the options available to you were not communicated in a way that left you feeling informed and supported.
It is particularly disappointing to hear that you felt there was a lack of empathy during your interactions with us. We strive to treat all customers fairly and respectfully, and we regret that this was not reflected in your experience.
We would be happy to review what happened if you send your policy details to us at socialresponders@bglgroup.co.uk.
Vicky
Reply from Dialdirect
Hi Mary,
Thank you for your 5 star review and feedback. It's great to hear that you found getting your car insurance uncomplicated and easy.
Leanne
What a farse of a Company.
What a farse of a Company.
After taking over M&S. Never received renewal quote. Cannot logon to my Account. Told to set up new account, which would not linkup to new account. Tried quoting £150 over other trusted Companies.
No wonder M&S got out if this is who they were dealing with.
Cancelled Policy. Never to return.
20 June 2026
Unprompted review
Reply from Dialdirect
Hi David,
Thank you for sharing your honest feedback, and we are sorry for the hassle you faced. It sounds incredibly frustrating to deal with missing quotes, login errors, and pricing that did not match up. We completely understand why you chose to cancel.
This is definitely not the smooth transition or service we want to give our customers. We really appreciate you flagging these system errors so we can work on fixing them.
We hope you have a much better experience with your new provider. We wish you all the best for the future.
Leanne
Reply from Dialdirect
Hi Zana,
Thank you for your 5 star review and feedback. It's great to hear you had such a positive experience with us.
Leanne
Scammers
Scammers, was with them for a year, allowed the policy to auto-renew, price had gone up but was still reasonable. However, they didn’t contact me to update payment card details (which had expired), and upon first payment failure added a £20 payment failure charge.
Phoned them, as soon as I received the first email from them, though to India. Suggested they remove the charge or cancel the policy, to which they would not remove the charge and wanted to impose an even larger fee for cancelling the policy!
Regards
Darren
18 June 2026
Unprompted review
Reply from Dialdirect
Hi Darren,
Thank you for your feedback. We're sorry to hear that you were unhappy with your renewal experience.
When a policy is set to auto-renew, it remains the policyholder's responsibility to ensure that payment details are up to date. If a payment fails, charges may be applied in line with the policy terms and conditions agreed to at the start of the policy.
We appreciate that unexpected fees can be frustrating, and we're sorry that we were unable to reach a resolution that met your expectations.
If you would like us to take another look at this for you to make sure the correct process was followed, please send your policy details to us at socialresponders@bglgroup.co.uk.
Vicky
Disappointing customer service.
We needed to cancel our policy as we are taking the vehicle off the road with a SORN. The representative had such a strong accent, it was impossible to understand what she was saying, despite being asked to repeat. Also, even though it was the day of renewal, she tried to charge us an "arrangement" fee for cancelling. Eventually she waived the fee after our displeasure. I asked to be transferred to a supervisor, but that didn't happen, even after several minutes on hold. Will not be using this company again. Dreadful customer service.
18 June 2026
Unprompted review
Reply from Dialdirect
Hi Andrew,
Thank you for your feedback. We're sorry to hear that you were dissatisfied with your experience when contacting us to cancel your policy.
We appreciate how frustrating it can be when communication is difficult, and we're sorry to hear that you experienced challenges understanding our representative. We also apologise that your request to speak with a supervisor was not handled as expected.
With regard to the arrangement fee, if a policy has been left to renew, an arrangement fee is applied as outlined within the renewal offer documentation. This fee helps cover the costs associated with arranging the policy. We understand that fees can be frustrating, particularly when circumstances change and a policy is no longer required.
We appreciate you taking the time to share your experience, and your comments will be passed on to the relevant teams for review as we continue to improve our service.
Vicky
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