Cowboy Reviews 6,394

TrustScore 2.5 out of 5

2.6

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with the customer service, describing it as unresponsive and unhelpful, with some noting a lack of human interaction. Consumers frequently encountered issues with delivery services, experiencing prolonged delays and unfulfilled promises regarding delivery dates for both bikes and spare parts. Some people also reported problems with the product itself, including bikes arriving damaged or developing faults shortly after purchase, leading to lengthy waits for repairs or replacements. Conversely, a minority of customers were highly satisfied with their bikes, praising their design, reliability, and enjoyable riding experience, with some even highlighting excellent customer service experiences, particularly in cases of frame replacement or specific repair needs.

What people talk about most

Product

Clients share ambiguous opinions on the product. Many reviewers praise the bikes' sleek design, smooth ride,... See more

Service

Reviewers highlight negative aspects of service, with many expressing deep dissatisfaction. Customers report... See more

Quality

Customers consistently note ambiguous experiences with quality. While many praise the bikes as beautiful,... See more

Customer service

Consumers find customer service to be negative. Many reviewers express extreme disappointment, citing a lack... See more

Delivery service

Users describe negative interactions with delivery services, frequently reporting significant delays and... See more

Based on these reviews

Rated 2 out of 5 stars

Just brought my bike to the dealer (het zwarte Fietsenplan /lijnbaansgracht/amsterdam) for repair on the 18th.. they just told me that most likely it’s a torq problem and they ordered the spare p... See more

Company replied

Rated 4 out of 5 stars

When you order your bike it takes a while and information isn’t shared well. BUT after receiving my wife’s bike we got in contact with after sales and wow are they amazing. It took a couple months lo... See more

Rated 1 out of 5 stars

This has been one of the worst customer experiences I’ve ever had. There is absolutely no customer support. I have contacted them multiple times and received zero response. My Cruiser bike has... See more

Company replied

Rated 1 out of 5 stars

Cowboy simply cannot be trusted. Bike has an inherent fault that they say means it should not be used. Waiting 9+ months for a replacement/repair and still no further forward. UK Courts have ruled tha... See more


Company details

  1. Bicycle Store

Written by the company

It’s 2026 and Cowboy is back. Backed by new investment and a strengthened team, we’re restoring spare parts availability and our bestselling bikes are shipping fast again. We are fixing the basics, executing with consistency and keeping our promises. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology and smart app connectivity for a powerful, natural ride.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

6K reviews

5-star
4-star
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1-star

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Rated 1 out of 5 stars

All worries came true, what a dissapointment.

My bike was deliverd not only 6 months later than promised but came with a problem in the crank axle. I have not managed to talk to any of their support technicians because you always ending up in AI chatbots which are not able to solve the problem and always refer to other AI generated chatbots. Stucking in a loop of AI without a solution to use my bike.

6 September 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the delays in both the delivery of your bike and the issues you've encountered with the crank axle. We understand how frustrating it is not to receive the support you need, and we are currently facing high volumes of inquiries. Please know that we are actively working to improve our customer service experience and will look into your feedback to ensure better solutions moving forward.

The Cowboy Team

Rated 1 out of 5 stars

Cart doesn't work. Discount codes don't work.

Cart doesn't work. Throws error message after adding options. After the error message you can no longer navigate to the cart page.

Even though I received a discount code, that didn't work, it said that it's not available to me at this time. I tried several times later on but nothing changed.

4 September 2025
Cowboy logo

Reply from Cowboy

Thank you for sharing your experience with us. We sincerely apologize for the issues you've encountered with the cart and the discount code. We understand how frustrating this can be and appreciate your feedback as we work to improve our systems. Please know that we are looking into your concerns to ensure a better experience moving forward.

The Cowboy Team

Rated 1 out of 5 stars

After posting 2 trustpilot reviews (and…

After posting 2 trustpilot reviews (and getting those answered) I'm still being ignored by Cowboy (since may). Stop ignoring me and I might stop posting bad reviews.

3 September 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the delays you have experienced in our communication. We understand how frustrating this can be, especially when you are seeking assistance. Please know that we are currently facing high volumes, and we are doing our best to respond to everyone as quickly as possible. We appreciate your patience and will look into your case to ensure it is addressed.

The Cowboy Team

Rated 4 out of 5 stars

Spare parts order on August2025

Ordered some nuts for my 2.5 year old bike, and asked the support team if I could add brake pads on the same order. Since the latter was not in stock, and would ship in a month, they reduce for me the shipping costs to a mere 3€ for the second order. Overall support was very friendly and nice! The parts arrived from Belgium to Spain in 6 working days (parts ordered on a Friday, and shipped on Tuesday).

27 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your kind words! We are delighted to hear that you had a positive experience with our support team and that your parts arrived promptly. It’s great to know that our efforts to assist you made a difference. We appreciate your support and look forward to continuing to serve you.

The Cowboy Team

Rated 2 out of 5 stars

Non responsive - issue take ages to be resolved

- Was a month delay of delivery my Bike

- After a 2 months of using the bike, the battery broke which they replaced but it took 4 weeks.

- after 9 months of use, my belt drive snapped and they advised they can replace but they are out of stock...

they said it will take 4 weeks and on the 4th week i asked for an update and they advised there is a delay but i can try and purchase one from a store and they will reimburse me.

I bought one for 120 eur from a store and provided my bank details for reimbursement and they advised it may take a few weeks. Its now 6 weeks later and still no refund... their CS chat is now unresponsive for 2 week.

To say your spending thousands, their organisation is pretty terrible.

The bike is great, but the service terrible. i thought they would learn from seeing Van moof have similiar issues. but obviously not.

2 September 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Dear customer,

Thank you for sharing your experience with us. We sincerely apologize for the delays you have encountered with your bike and the parts. We understand how inconvenient this has been and want you to know that we are actively working to improve our operations and part availability. Your feedback is invaluable to us, and we will use it to enhance our service moving forward.

The Cowboy Team

Rated 1 out of 5 stars

Absolutely terrible service.

Absolutely terrible service.

Sold my bike but can't disconnect the bike from my account due to insurance which only Cowboy can fix.
The only way to contact Cowboy is through the chat but I get no reply!

22 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the inconvenience you are experiencing with your account and the communication challenges. We understand how frustrating this situation can be and want to assure you that we are looking into your concerns to improve our service. Please know that we are committed to assisting you as quickly as possible.

The Cowboy Team

Rated 1 out of 5 stars

Cowboy – The Worst “Premium” Bike Experience Ever!!


Still waiting for my Cowboy bike, and honestly, this has been nothing but a joke. They happily took my money, but what do I get? Silence, excuses, and endless waiting.
• Delivery scam vibes: You pay thousands for a bike and then… nothing. Weeks go by and the only thing you ride is your patience.
• Customer service = non-existent: Try contacting them. Good luck. You’ll get either copy-paste replies or, most of the time, no reply at all. It feels like shouting into a void.
• Empty promises: Their ads scream about “premium experience” and “urban freedom.” Reality? You’re stuck checking your email daily like a fool, wondering if your bike even exists.
• Family already laughing at me: I told them I bought a Cowboy, and now every time I mention the delivery, they roll their eyes and say, “Still waiting for your invisible bike?”

Honestly, Cowboy feels less like a bike company and more like a bad joke with a glossy website. If this is how they treat customers before even delivering the product, I can only imagine the nightmare once the bike actually arrives (if it ever does).

Verdict: Save your money, buy from a real company. Cowboy is all hat, no cattle.

28 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for sharing your experience with us. We sincerely apologize for the delays you are facing with your Cowboy bike order. We understand how frustrating this situation can be and want to assure you that we have been working hard to improve our operations, which includes moving assembly to France to enhance our delivery timelines. Your feedback is valuable, and we will continue to look into ways to improve our communication as well.

The Cowboy Team

Rated 1 out of 5 stars

Terrible experience – do not recommend!!!

I ordered a Cowboy Cross ST back in May, with a promised delivery date of August 26th. That turned out to be a complete lie. I tried to contact Cowboy multiple times, but there was absolutely no response – emails ignored, no support, no communication at all.

This company shows a total lack of transparency and professionalism. They blatantly lie about delivery dates and leave customers in the dark.

Three of my friends also placed orders, and all four of us ended up cancelling. With this kind of treatment, Cowboy does not deserve anyone’s trust.

I strongly do not recommend Cowboy.

28 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the delays and the lack of communication you experienced regarding your order. We understand how frustrating this is and are currently working hard to improve our operations and communication with customers. Your experience is important to us, and we will take your concerns into consideration as we strive to enhance our service.

The Cowboy Team

Rated 1 out of 5 stars

Order Cancelled, Still No Refund — Cowboy Is Holding My Money Hostage

This is an updated review following my previous post about Cowboy’s lack of communication and the 9-month delay in delivering my bike.

Since then, I formally cancelled my order after being ignored for months. Cowboy acknowledged the cancellation, but weeks later, I still haven’t received my refund — despite being told it would be processed.

At this point, Cowboy is holding my money with no product delivered, no communication, and no accountability. This is no longer just poor customer service — it feels like I’m being scammed. They’ve taken my money and failed to provide either the product or the refund, and are now completely silent again.

I’ve exhausted private emails and only get vague or public-facing responses when I post on platforms like Trustpilot. There’s no excuse for a company in this price range to operate like this.

To be clear:

My order was cancelled.

No bike was shipped.

No refund has been issued.

Cowboy is keeping my money.

I am demanding an immediate refund, and I urge others to be extremely cautious before buying from this company. The pattern of delays, ignored communication, and withheld refunds is deeply concerning.

This should not be how any business operates — let alone one that presents itself as premium.

28 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the frustration you've experienced with your order and the delay in your refund. We understand how concerning this situation is and we are currently reviewing your case to ensure everything is progressing. We appreciate your patience during this time and are committed to addressing your concerns.

The Cowboy Team

Rated 1 out of 5 stars

Very dishonest company

Very dishonest company.
Ordered a bike in December 2024, still not arrived.
Canceled order over six weeks ago and they promised a refund within 14 day - still waiting...
Originally ordered December 31st 2024 with a promised delivery of February/March, then promised for April, then June, then July, when they then said August I completely lost faith in the company and cancelled the order. Refund was promised within 14 days…that was on July 14th.
In the meantime, I’ve missed out on two scheduled biking holidays and they’ve had my money for eight months!!

So here we are on October 14th, still waiting three months after Cowboy promised a refund “within two weeks”!
Their reply to my original review was just a load of AI-generated platitudes amounting to zero actual action.
So disappointing when the potential was there - marketing over substance.

27 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the delay in your refund and understand how frustrating this situation must be for you. We will review your case to ensure everything is progressing as it should. Your concerns are important to us, and we appreciate your patience as we work to resolve this matter.

The Cowboy Team

Rated 1 out of 5 stars

Left Stranded by Cowboy

Cowboy issued a product recall notice for their faulty bike at the start of the year. Four months later they have neither replaced the faulty bike nor given me a refund. The bike was my only form of transport. They do not care.

26 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for sharing your concerns with us. We sincerely apologize for the inconvenience caused by the recall and the delays you are experiencing. Please know that we take these matters seriously and will reach out to you directly to address your specific case. Your experience is important to us, and we appreciate your patience during this time.

The Cowboy Team

Rated 2 out of 5 stars

Great until something goes wrong

Buying the bike was great. I used the Halfords-owned cycle to work scheme through my work, and the company were very helpful in guiding me through the process, getting the voucher, and getting it spent. The bike arrived on time, and is great! I love it!

Unfortunately, someone drove a car into my bike when it was parked up, buckling the wheel beyond repair. On 2nd June, I ordered a new wheel with a 60 day lead time, which is annoying, but hey ho, it’s an unfortunate event.

A with a couple of days until my target delivery date, I was surprised to not have an update or tracking number. I logged on to check my order, and was still assured by my order tracker and Flo AI that it was on track for an August 2nd delivery. I was also assured by the various literature online and Flo AI that any changes would be emailed to me.

The next day (the day before my target delivery date), I logged back on for another update, hoping I had missed an email. I hadn’t. They had simply decided to push back my delivery by another 1-2 months without explanation or even notification.

So now, approaching three months since ordering a wheel, I am still awaiting a further update. I am trapped in endless loops of AI conversation, with the model refusing to put me through to an agent. I have wasted three whole months of theft insurance (bike currently locked in a police station so hardly likely to be stolen) and countless hours of chasing updates.

To add insult to injury, I occasionally get a message telling me it’s been a long time since I used the bike, and that I might be damaging the battery by such an extended period of non-use. So I can’t wait to experience the same rigmarole when my battery is broken too.

The product is great when it works. When it doesn’t, the flaws in Cowboy’s supply chain and customer services really show. Wish I’d sacrificed the coolness and removable battery and gone with a bike with more readily available parts.

26 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your detailed feedback. We are glad to hear that you enjoyed the bike and found the purchasing process helpful. However, we sincerely apologize for the delays you've encountered with the replacement wheel. We understand how frustrating this must be, and we want you to know that we are actively working to improve part availability and the overall customer experience. Your concerns are important to us, and we will look into them further.

The Cowboy Team

Rated 1 out of 5 stars

This is how you lose customer:

This is how you lose customer:

I love my old Cowboy C3 - I’ve ridden 11000 kilometers on it!
So, I placed an order for a Cruiser on 2024. November 6. (Order #---903).
Delivery was promised for February or March. But nothing happened until July 8, 2025, so I requested a cancellation. I was told the refund would be made within 14 working days.
Today is August 24 - almost 8 weeks later, and I didn't received refund.
Usually, AI replies to my dozens of emails.

I am a very patient person. But if I am not continuously informed about the reason for the delay, I lose my patience.

How can a company like yours fail to organize a functional customer service? Or do you simply not want to?
Where is my €2,592.00?

24 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Dear Customer,

Thank you for sharing your experience with us. We sincerely apologize for the delay in processing your refund and understand how frustrating this can be. We assure you that we are reviewing your case to ensure everything is progressing as it should. Your feedback is valuable, and we will look into it to improve our processes.

The Cowboy Team

Rated 1 out of 5 stars

Since my last review my bike has…

Since my last review my bike has officially stopped working, and Alessandro from customer service is not replying to my messages, so I can’t even get the spare part or schedule a repair…. This is horrendous

24 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the difficulties you've experienced with your bike and the delays in communication from our customer service team. We understand how frustrating this can be and are actively working to improve our response times. We will look into your case to ensure the necessary support is provided.

The Cowboy Team

Rated 4 out of 5 stars

Recent Comboy bike purchase

Recently bought my Comboy bike and until now I am very pleased with the experience.
The bike is a headturner and the automatic gear is very pleasant to use. I sincerly hope that the new investment will bring a good vibe and that all issues will disappear in the future. The Cowboy community must continue!

24 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your kind words about your Cowboy bike! We are thrilled to hear that you are enjoying the automatic gear and the attention your bike is getting. We share your hope for continued improvements and a vibrant Cowboy community. Your support means a lot to us as we strive to enhance our products and services.

The Cowboy Team

Rated 1 out of 5 stars

I created a TrustPilot account just to…

I created a TrustPilot account just to post this desperate cry for help.

I was pumped about getting my Cowboy a couple years ago. Some regular, understandable issues started popping up with the bike. Then the battery seemingly loses power halfway through rides? No problem, Cowboy offers maintenance coverage, even in SF, where I live. Or so I thought...

Not only can I not get anyone to help fix the proprietary parts, I can't even get anyone to respond to me at Cowboy. Every single contact avenue directs you to their AI chatbot, which I've communicated with until they said I would be contacted by a human in a few days. That was almost a month ago. Every repeated attempt to contact them, even using their AI chatbot, has gone completely unanswered. I have the receipts to prove it.

I hate trashing on a company, especially one that has worked as hard as Cowboy to make a bike that is this fun to ride. But unfortunately, it seems like my only method of getting attention or someone to even talk to is on TrustPilot. I hope that Cowboy can send me an email or respond here, so that I can start using my bike again, because otherwise, its a very expensive piece of metal sitting in my garage now.

1 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Dear Customer,

Thank you for taking the time to share your experience with us. We sincerely apologize for the difficulties you have encountered with your bike and the delays in our communication. We understand how frustrating this can be, and we are currently working hard to improve our response times and support for our customers. Please know that we are committed to resolving your concerns, and we will reach out to you directly to assist you further.

The Cowboy Team

Rated 1 out of 5 stars

DO NOT BUY A COWBOY

I went to the shop to test the bike in January 2025, I liked it and it had a discount so I decided to buy it. I had to pay at that moment although they said that the bike would not be delivered until March. I found this was already an abuse because I was paying before having the product but ok, I accepted it. After the deadline indicated in the order was over, and after several unsuccessful attempts to reach Cowboy for information, the date in the order was changed to end of May, without any further explanation, mail, or justification whatsoever. Again when the May deadline was over, the date was changed again to July, I was supper disappointed so I went to the shop in Boulevard de la Regence and they said that they could not no anything, because the sales department is completely detached from the customers department. I said I wanted to cancel the order, as after more than 6 months I didn't receive my bike, and no explanation was given to me, so how can I trust that Cowboy would response if something would go wrong when I receive the bike. They said that to cancel the order I had to fulfil a document on line. Then they were supposed to reply within 14 working days. This didn't happen either, so I went again to the shop. They insisted that there was nothing they could do for me!!! they were the ones that sold me the bike, and then they completely disengage, they didn't really care if I cancel the order or not, I really don't understand this company policy. Probably they sold far too many bikes and they couldn't cope with the demand. My experience has been a total disaster. By the end of August, so 7 months and a half after having paid, I have not received my refund. I'm very frustrated. I strongly recommend NOT TO BUY A COWBOY

22 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Dear customer,

Thank you for sharing your experience with us. We sincerely apologize for the delays and the frustration you've encountered during your order process. We understand how disappointing this situation can be, and we are actively working to improve our operations to better serve our customers. Your feedback is invaluable to us, and we will look into your concerns to ensure we can make the necessary improvements.

The Cowboy Team

Rated 1 out of 5 stars

The Bike is great, until you have a problem

I love my bike, but the customer service is terrible! I've had a problem thay I raised back in June and I've had no satisfactory response! I've since asked him to close the ticket since we weren't actually getting anywhere and nothing. I can't raise a ticket about a separate issue until the close my unresolved tickets and they refuse to do that.

The agent literally stopped responding to me mid-conversation after I had asked a question and he didn't answer!

My suggestion is dont buy a Cowboy bike unless you can service it completely by yourself because customer service is nonexistent and you will not get help from them.

20 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the frustration you've experienced with our customer service. We understand how important timely support is, and we are currently facing higher volumes than usual. Please know that we are working diligently to improve our response times and overall service. Your concerns are valuable to us, and we will look into your case to ensure we address your issues effectively.

The Cowboy Team

Rated 5 out of 5 stars

Gus was very helpful

Gus was very helpful

20 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your kind words! We are thrilled to hear that Gus was able to assist you effectively. Our team is dedicated to providing the best support possible, and it’s wonderful to know that you had a positive experience. If there’s anything else we can help you with, please feel free to reach out.
The Cowboy Team

Rated 1 out of 5 stars

Bike unsable for 8 months and frame recalled

I haven't been able to use my bike since February because the belt broke and they had no spare part and on top of that since June I am forbidden to use my bicycle because it has been recalled and unsafe to ride. No news from their team since the recall, I still don't have a bike and I am paying for theft insurance ... they have been ignoring my request for months now. Would not recommend.
[UPDATE] Cowboy said they would contact me and they did, I received an email asking for 300 Euro to extend my theft coverage for a bike I haven't been able to use for 7 months. NOTHING ELSE JUST ASKED FOR MONEY ! Outrageous
Downgrade to 1-star.

18 August 2025
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your feedback. We sincerely apologize for the inconvenience you have experienced with your bike and the lack of communication regarding the recall. This is not the experience we aim to deliver, and we assure you that we are working diligently to address such issues. Please know that we will reach out to you directly to assist with your specific case.

The Cowboy Team

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