Cowboy Reviews 

I love my cowboy bike, had great experience and no trouble since I have it (2 years). Great bike, great design

Very quick answer and a good solution to my problem

Went through some hassle with spare parts last year and wasn’t optimistic at all this time because the spare part in question wasn’t even listed in the online shop. Once I got past the AI bot customer service was again very helpful and went the extra mile to help with the spare part I need.
Only four star review because the 25% discount for the inconvenience of some back and forth got eaten up by the €8 shipping fee.

I simply love riding it. And when I'm not, it hangs on the wall of my professional studio as a piece of art. People often stop and ask: "Is that an actual bike, or is it just there for the design?" I giggle a little every time, I'll admit.

AVOID! Absolutely dreadful company. I don't even want to give them 1 star. They've taken 10 months to deliver. Couldn't get hold of anyone to cancel the order. Can't ever get hold of a person. They've finally got some investment and orders are trickling out. We've moved offices since then so the delivery address is wrong. Can't get hold of anyone to update it. Have contacted Cowboy over email & chat bots to no avail. Bike now been sent back by courier as can't be received at our old office address

I am extremely disappointed with my experience with Cowboy and their customer service.

Almost six months ago, I ordered spare parts for my bike — specifically tires and inner tubes. Since then, the delivery date has been constantly postponed month after month. What is even more frustrating is the lack of communication: I do not receive proper updates or explanations, the delivery is simply delayed again and again.

Because these parts are very specific to Cowboy bikes, it is almost impossible to find compatible replacements in regular bike shops. As a result, I have been unable to use my bike for nearly half a year. Owning a bike that you cannot ride because the manufacturer cannot supply basic spare parts is simply unacceptable.

Overall, this has been a very frustrating experience. A company selling premium bikes should be able to provide essential spare parts within a reasonable timeframe and communicate transparently with its customers. Unfortunately, that has not been the case here.

I would strongly encourage Cowboy to improve both its logistics and its customer service, because at the moment the experience is far from what customers should expect.

The bike is the one and only original. Never had such a professional and helpful service before. Its my heartfelt duty to support the company whenever possible.

Best E-Bike ever. Sleek design and super reliable - already running for years and thousands of kilometers. I am truly enjoying every ride!

Super helpful and patient with me until problem was solved!🙏

I had an IT issue with the payment link for the theft insurance. While it took a while to solve the issue, the (real not AI) person I was in contact with via the chat was very helpful and responsive. I got always quick reactions and the person also reported back to the responsible person within the company which gave me the feeling that my concerns were taken seriously.

It started off quite poorly but the new team was able to turn it around, be responsible and eventually delivered a great bike

It was a long wait to get the frame replaced. However, once in motion, the process was handled efficiently and very friendly with staff truly wanting to help.

Cool bikes, love my Cowboy 4 ST

My bike has been picked up in the beginning of December due to the recalls. On all platforms including the emails I have received the estimated wait time was 1 to 1.5 months. It is now the beginning of March and I have not heard anything about my bike. It has been 3 months!! I have tried to get in contact with Cowboy but there is nobody that I can speak to, its all useless chat bots. I just really need my bike back because my travel costs are getting too expensive.

I hope everyone who used to work in customer service is now in the factory replacing my bike frame because that would be the only excuse for not reaching out to your customers.

Great bike, rides very smoothly and has a lovely design. i've needed the support team a few times now (for connecting my account to the app and an insurance issue) but got helped very fast.
I have been in doubt if I ever would receive the bike due to the problems the previous owners had, but since the company was taken over by Rebirth I have no complaints!

I have waited for my order for about seven months now and do not get any update on it. Where is my battery?

Very helpful support and easy to access via app or web!

Fault-prone bike, terrible customer service.

I got my bike in September 2025. Smooth riding for a month, then the battery would start disconnecting and connecting at times. I ordered the battery replacement piece as this is what the Cowboy service people recommended (October 2025) Turns out it wasn't that, the entire battery was defunct. I then return the battery part and order a new battery (December 2025)

It is almost March 2026, and I am still waiting for the battery - it was supposed to ship early Feb, but now indicates April as arrival date. I've also not been refunded for the spare part (140EUR)

Customer service is beyond horrible, they might try to help but are clearly understaffed. Every time you try to get to a human you will be met with an AI bot that rejects the request.

They should get their supply chain in order before selling more. The bike is nice but if you need servicing, good luck. Repair shops are also fed up with Cowboy - the majority of them stopped servicing cowboy bikes that haven't been bought via them.

Bottom line is you spend 3k and then go without a bike for 5 months. I only hope to get rid of it and switch to another one that takes customer support seriously.

I’ve been riding my Cowboy 3 since March 2021 and after more than 5,400 km, I feel I can give a fair long-term perspective.

Overall, I’ve genuinely enjoyed owning this bike. The minimalist design still looks modern after several years, and the riding experience remains smooth and intuitive. The automatic assistance feels natural rather than aggressive, and in city traffic it’s simply effortless. The belt drive is one of my favorite features. No chain noise, very low maintenance, and a clean look. It just works.

Reliability-wise, I consider myself lucky. My Cowboy 3 has been very stable mechanically and electronically. Firmware updates have improved things over time rather than creating problems. The app integration, GPS tracking and theft protection give an additional sense of security.

I’ve been a Cowboy Care subscriber continuously since 2021. The main reasons are the mobile at-home service and the peace of mind in case of urgent issues like a flat tire. Having a technician come to my place before a new riding season for inspection is a real convenience. There were moments recently when service bookings were temporarily paused due to stock issues, which was concerning. However, communication from support was transparent and proactive. In my case, the situation was handled professionally. That level of engagement and responsiveness made a difference.

Is Cowboy perfect? No. The company has clearly gone through turbulent times, and as a customer you notice when operations are under pressure. But from my experience, they have made serious efforts to support existing customers rather than leaving them behind.

After nearly five years, my Cowboy 3 still feels like a modern, elegant and highly usable urban e-bike. For riders who value design, low maintenance, smart connectivity and a clean riding feel, it remains a compelling choice.

For me personally, it has been a good investment and a bike I still enjoy riding regularly.