Boux Avenue Limited Reviews 

10,397
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,174 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent quality of the products, noting items are often stunning, comfortable, and well-fitting with lovely designs. Many consumers appreciate the fast and efficient delivery service, with orders arriving promptly and as expected. However, some customers also noted challenges with inconsistent sizing, making it difficult to determine the correct fit for their purchases. A few other people also felt that customer service was unhelpful, reporting difficulties reaching human support and issues with returns or exchanges. Additionally, some reviewers mentioned receiving incorrect items or colors compared to their orders.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality, fit, and... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the great quality and perfect... See more

Delivery service

Customers generally report positive experiences with delivery, praising its speed and efficiency, with many... See more

Order

Customers consistently note ambiguous experiences with order, with some reviewers expressing satisfaction... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers reporting negative experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Items bought absolutely stunning!!! Packaging terrible ! I paid extra for gift wrapping!definitely not worth the extra money spent. I placed a large order three sets of underwear bought! and they a... See more

Rated 4 out of 5 stars

Easy to make order, staff were efficient when i went in store to collect parcel. Items great quality and fit true to size. Pjamers very comfuntable and feel luxorious

Rated 3 out of 5 stars

Sizing is really inconsistent: ordered two sizes in the same style and the larger one is the same size as the smaller. Order two in a different style and the larger one is massively bigger than th... See more

Company replied

Rated 3 out of 5 stars

Although normally very happy with our Boux avenue purchases, I was disappointed to find on this occasion that on their first wash a pair of knickers lost the charm and bow. I hope this is a one-off as... See more

Company replied


Company details

  1. Underwear Store
  2. Activewear Store
  3. Lingerie Store
  4. Plus Size Clothing Store
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.


Contact info

3.7

Average

TrustScore 3.5 out of 5

10K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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3.7

All reviews

(10,397)

1,115 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Staff were rude

Staff were rude and dismissive when serving at the till

8 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Afternoon Ellie,

Thank you for your review and I am so sorry to hear this.

So that we can get this looked into, please can I ask you to provide a few more details in response to my separate email?

I do hope we can serve you better in the future.

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

Ladies full briefs

Have bought briefs from box before they are made really well material is lovely, if I were to criticise I would say from experience go up a size in the full briefs, other than that they are lovely, delivery was super quick.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing service, arrived within a couple of days of ordering. Perhaps you could pass on to The Fine bedding company the courier you use?

2 July 2026
Unprompted review
Rated 2 out of 5 stars

Booked Bra fitting at the Birmingham…

Booked Bra fitting at the Birmingham Bull Ring Store and fitter was disinterested and didn't advise properly and disappeared part way through the fitting. Very disappointing and not reassuring at all. Wouldn't recommend for bra fitting service.

6 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Sandy.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am really sorry to hear that you were not happy with the service you received during your bra fitting appointment at our Birmingham Bullring store and that the experience did not meet your expectations.

We understand that a bra fitting is a personal service where customers should feel comfortable, listened to and supported throughout the appointment. We are disappointed to hear that you did not feel you received the level of care and attention you were expecting from our colleague.

Your feedback is important to us and we will ensure your comments are shared with the relevant store team so that we can review this experience and continue to improve the service we provide to our customers.

We apologise for any disappointment caused and appreciate you taking the time to bring this matter to our attention. We hope to have the opportunity to welcome you back in the future and provide you with a much more positive experience.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 1 out of 5 stars

Order last sunday 28th june still…

Order last sunday 28th june still waiting for my parcel to be delivered was also a birthday present which was on Wednesday the 1st july
Its now the 5th july and still waiting

5 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good morning Craig,

Thank you for your review and please accept my apologies for the issues with your order.

After taking a look into this, I can see that due to the parcel being "lost in transit", a full refund has already been processed for you today, 6th July.

Again, I am sorry for any inconvenience this may have caused you, however I do hope you can source an alternative promptly.

Kind regards,

Jack - Boux Avenue Customer Relations

Rated 1 out of 5 stars

Their refunding as out of stock if the…

Their refunding as out of stock if the items unavailable then it shouldn’t be shown as in stock

1 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good morning Misscarolirving,

Thank you for your review and I am sorry to hear this.

Please be assured I have escalated this to our web team for their review and improvement.

I hope next time you purchase it is a lot easier to do so!

Kind regards,

Jack - Boux Avenue Customer Relations

Rated 3 out of 5 stars

Disappointing but Amanda in Customer Service was helpful

I ordered the black and white Rivoli swimsuit in a size 32E to wear to a pool party in Italy in July.
It arrived and I noticed the hygiene strip on the gusset was crinkled and hanging out. After I tried the costume on, with my knickers it was very short in the body and the back straps twisted no matter how much I put them right. I thought this may be because the costume was sort in the body so I ordered a 34E for next day delivery.
It arrived and again the hygiene strip was not secure. It made me wonder if the costumes had been returned and not checked properly. The 34E fitted but the back of the straps still twisted and looked unsightly but the main reason for not keeping the costume was because of the hygiene strips being loose on the gussett.
I tried to contact Customer Services on the website but there is a bug in the program that keeps sending a message that no special characters are accepted ( there were none in my explanation)
I called the customer service number and spoke to Amanda who was helpful and gave me a reference number of 611221. I told her why I was sending both orders back (Order numbers BX11933162 and BX11940670It) and said there was no space to put an explanation on the return apart from "Other"

It's disappointing because because the costume looked just what I wanted on the website but I'm not keeping something that may have been tried on by another customer.

3 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good morning Stephanie,

Thank you for your feedback, and please accept my sincere apologies for the disappointment caused ahead of your trip to Italy.

I want to reassure you that we have incredibly strict hygiene standards, but adhesive liners can occasionally shift during transit. However, we completely respect your decision to return an item you aren't 100% comfortable with.

I have passed your notes about the twisting straps to our design team, and flagged the "special characters" website glitch to our IT department for a swift fix.

I am glad Amanda was able to help you over the phone. Your refunds will be prioritised as soon as the items arrive back at our warehouse.

Thank you again for your valuable insights, and I hope you have a wonderful time in Italy.

Kind regards,

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

Hull, St Stephen’s - Pam

I visited the Hull, St Stephen’s store to have a bit of an overhaul. A lovely lady, called Pam, helped by measuring me and going to get countless bras from the shop floor to find a selection that I was happy with. She went above and beyond, was very helpful and made me feel extremely comfortable. Thank you, Pam!

3 July 2026
Unprompted review
Rated 5 out of 5 stars

Really positive experience

Really positive experience. Delivery was as expected & the items I bought for my wife were of excellent quality, really pleased with these purchases

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Website is impossible to use

Website is impossible to use, I attempted to check out multiple times, just keeps taking me in a loop. Can’t use the feedback form as it wants an order number. I have this issue every time I order from Boux, regardless of device, payment method etc. it’s no longer worth it when there’s other underwear companies out there that make ordering easy.
In the end I gave up, I will order from somewhere that’s website is in the 21st century

2 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good morning Hannah,

Thank you for your review and I am sorry to hear this.

Please be assured I have escalated this to our web team for their review and improvement.

I hope next time you purchase it is a lot easier to do so!

Kind regards,

Jack - Boux Avenue Customer Relations

Rated 3 out of 5 stars

Really pretty bikini but ridiculous…

Really pretty bikini but ridiculous amount of bulky unremovable padding in the bra. I’m already 34D I don’t need any extra.

30 June 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good morning Ruthie,

Thank you for your review and I am sorry to hear you were unhappy with your purchase.

Please be assured we would be more than happy to receive this back as a return. Just contact our Customer Care Team directly for this to be facilitated.

Thank you again,

Jack - Boux Avenue Customer Relations

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