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boohoo Reviews 

207,797
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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2.4

All reviews

(207,797)

4,582 reviews in the last 12 months

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Rated 1 out of 5 stars

Horrendous customer service

I used to love boohoo, but they have gone so downhill. The quality is often poor but the main problem is their appalling customer service. You can't speak to anyone, you can't contact a manager on chat. You are faced with bots and then humans who just don't listen to what you are saying. After I finally manage to get rid of the voucher I own, I won't be shopping with them again. I bought several items with a £30 voucher and cash, wanted to keep a £50 dress and return the rest but they are insisting on refunding the gift card before any cash, so I now have to return the entire order, lose more money from delivery and returns costs, and reorder the exact same dress again, just to use the gift card. Absolutely ridiculous, and just one of many problems I've had with them over the years

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Appalling returns management.

Appalling returns management.
This is the second time I've ordered products that I have needed to return and the process has been complicated both times.

They make you pay to return product and then don't issue the refund.

InPost confirmed return was made on 15th June and I'm still waiting for my money back. It's really poor customer service and I will not be ordering again!!

15 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful company

I ordered the exact same pair of joggers in the same size that I’d bought around three months earlier. The original pair fit perfectly, but the new pair was significantly different in size despite being labelled identically. Because of the inconsistent sizing, I had to pay to return the item after already paying for delivery. I contacted customer service explaining that this wasn’t a case of ordering the wrong size, but a product consistency issue. Rather than acknowledging this or offering any goodwill gesture such as a discount code or free shipping on a replacement, I only received generic responses refusing any compensation. Very disappointing experience for a returning customer.

29 June 2026
Unprompted review
Rated 2 out of 5 stars

Their Customer Service is a nonsense

It took more than 10 days of daily texts with the CS to solve my issue: I needed return labels that I could not get by email.
They don’t give any support ticket, so you have to wait, wait, wait for a reply from a human after tearing your hair out because you keep meeting KAI, K for Knucklehead! AI assistant.
I gave a 2 because at last and by chance I came across Cory who understood my request and sent in no time those long-awaited labels. Thank you Cory!

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Would give 0 stars if I could

Would give 0 stars if I could!

Absolutely disgusting customer service from Boohoo.

I placed an order and, after 9 days, there has been absolutely no update whatsoever on the tracking.

I contacted Evri directly, who confirmed that my parcel is most likely lost somewhere in their network. I provided Boohoo with screenshots and evidence of this, yet they’ve made no effort to replace my order or issue a refund.

Instead, their customer service has been appalling. Responses take days, and when they finally do reply, it’s nothing but the same copy-and-paste response telling me to “wait” – despite the fact that the tracking hasn’t moved in almost 10 days and Evri themselves have admitted they can’t locate the parcel.

I’ve now had no choice but to open a dispute with my bank because Boohoo have completely failed to resolve the issue. It’s unacceptable that customers are expected to chase for answers while being ignored and left out of pocket.

Avoid this company if you value your time, money, and sanity. Once they’ve got your money, don’t expect any meaningful customer service if something goes wrong.

29 June 2026
Unprompted review
Rated 5 out of 5 stars

Custom service

Its my second time ordering from boohoo and I really like the site. I had a problem with the shipment but Kai really helped me going through it with kindness.

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Angela,
We're so happy to hear you enjoy our site and that our team could assist you with your shipment issue. We appreciate your kind words!
Many thanks,
Raja

Rated 2 out of 5 stars

Bad service

I have ordered multiple times from boohoo, and in the beginning 2023/2024 it was always good. Now since a few years the delivery, communication and quality seems to be downgrading. I returned clothes bc it was to small for me and it took almost over 2 months to get me my money back.

29 June 2026
Unprompted review
Rated 5 out of 5 stars

I ordered clothes and had issued with…

I ordered clothes and had issued with them. I contacted customer service for help with refunding the items and Peryton was extremely helpful, talked me through what I needed to do, and then sorted everything out for me.

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey James,
We're happy to hear that our team member Peryton was able to assist you effectively with your refund. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 5 out of 5 stars

Had some issues with the purchase I…

Had some issues with the purchase I made and their customer service team came through. Really amazing service and communication on point, was getting response even on the weekends and got my refund straight away. 100% recommend

29 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Hana,
We are so glad our customer service team could assist you promptly with your purchase and facilitate a quick refund. We appreciate you sharing your positive experience!
Many thanks,
Raja

Rated 5 out of 5 stars

Spencer was absolutely brilliant thanks…

Spencer was absolutely brilliant thanks so much for your assistance and support
with solving my inquiry

28 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Ewelina,
We are so happy to hear that our team member Spencer, provided you with such excellent assistance and support. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 1 out of 5 stars

Bought a dress for a party

Bought a dress for a party. Did not come in time and didn’t even arrive. I payed for insurance and the insurance didn’t even want to accept the request for a refund. The whole insurance website IS A SCAM. They are laggy and glitchy and the dress cannot be tracked. I wrote to customer services and they told me that I should contact the delivery service. But which one???? They sent me THREE different delivery service websites and none of them could track my parcel. DO NOT BUT FROM HERE!!!!

8 April 2026
Unprompted review
Rated 1 out of 5 stars

Unbelievablely slow with a refund

Unbelievablely slow with a refund. I have contacted them multiple times and just get a generic reply that they are processing my refund. I have now waited 16 days and still no sign of my refund. Will not order again from Boohoo, the items received were cheap crap material I just want a refund for the items.

12 June 2026
Unprompted review
Rated 1 out of 5 stars

So disappointed with trading practices

So disappointed with trading practices. Even though I could cancel the delivery protection charge after my purchase I am concerned about it. Why have to untick to avoid paying for this service. It seems duplicitous that you charge for this as a default. Not impressed

27 June 2026
Unprompted review
Rated 1 out of 5 stars

BIG CON ON DELIVERY

I placed an order last week, £2.99 for next day delivery, when you go to check out you get various options, the only one at £2.99 is delivery plus, so was charged £2.99 for delivery & £2.99 for delivery plus. Contacted them and got an AI to discuss it with, try thst. So I thought stupid me, it must have been my fault. I liked 1 of the dresses that arrived so thought I would buy 1 for one of my daughters that I thought would suit. Only now get the £2.99 on again that I can’t seem to delete and the £9.99 yearly postage that was impossible to delete too. So will not be back to buy anything again from them. Look out for what they add on. My order on PayPal showed I would be paying 1 fee then the bill came in higher. Extremely UNTRUSTWORTHY company. Totally slate their ethics on this.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely useless customer service

Absolutely useless customer service. If they actually used some of the money they spend on Ai bots to just provide a better service we would all be better off. They have gone to the extreme when Kai the “Ai bot” eventually admits defeat and puts you through to a human, Connor I believe the name is, who is also a “Ai bot” desperately trying to pretend to be human but is useless, I’ve been told nothing but lies for the last month about my refund. Still not received it although Kai assures me it’s definitely still on its way to their factory. I’m not sure what DPD use for transport these days but that was 5 weeks ago. 🤷🏼. Don’t waste your time with these clowns

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Don’t buy anything

Horrible sorry but the clothes look nothing like the pictures, there is a reason you don’t see reviews underneath the stuff that the sell because it’s horrible. Also I got dirty clothes?? When I reported it they claimed the can’t give a full refund if you worn the shirt but I didn’t wear the shirt?? They gave it to me dirty. And when you want to return your clothes you don’t get all your money back you have to pay 6 euros for shipping only. While when you buy stuff the standard shipping price is 3,99, it doesn’t matter the what amount you spent. They are money hungry and not justified because the clothes suck!

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service, a scam

First time customer, I made an online purchase using Klarna. I didn't like the products and made the return. My refund instead of going through to the original payment method for some reason has gone to gift card or so these people are saying. I never selected that. There was not even an option for me to do so. I've tried talking to them, it's endless chats with bots. It seems like they are forcing gift cards on people. Moreover, when they receive negative comments on social media, they delete it to manage their good reputation.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Don’t even waste your money of…

Don’t even waste your money on next day delivery the place is a money grabbing load of garbage!!
Can’t even speak to a human! the bot is rubbish! Soon as this parcel turns up your can have your trash back!! I bet I could send it back faster!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

I ordered a pair of shoes express delivery for a funeral. I was careful to check they would be with me in time, which according to the check out page they would be. The shoes never arrived and it’s now been over a week and still no update. I have contacted customer service which was no help, the ai bot said I should wait for a delayed response and if I message again it will push my response time back. I would like a refund!

18 June 2026
Unprompted review

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