Banner for boohoo

boohoo Reviews 

207,765
TrustScore 2.5 out of 5

2.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.4

All reviews

(207,765)

4,545 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Unbelievablely slow with a refund

Unbelievablely slow with a refund. I have contacted them multiple times and just get a generic reply that they are processing my refund. I have now waited 16 days and still no sign of my refund. Will not order again from Boohoo, the items received were cheap crap material I just want a refund for the items.

12 June 2026
Unprompted review
Rated 1 out of 5 stars

So disappointed with trading practices

So disappointed with trading practices. Even though I could cancel the delivery protection charge after my purchase I am concerned about it. Why have to untick to avoid paying for this service. It seems duplicitous that you charge for this as a default. Not impressed

27 June 2026
Unprompted review
Rated 1 out of 5 stars

BIG CON ON DELIVERY

I placed an order last week, £2.99 for next day delivery, when you go to check out you get various options, the only one at £2.99 is delivery plus, so was charged £2.99 for delivery & £2.99 for delivery plus. Contacted them and got an AI to discuss it with, try thst. So I thought stupid me, it must have been my fault. I liked 1 of the dresses that arrived so thought I would buy 1 for one of my daughters that I thought would suit. Only now get the £2.99 on again that I can’t seem to delete and the £9.99 yearly postage that was impossible to delete too. So will not be back to buy anything again from them. Look out for what they add on. My order on PayPal showed I would be paying 1 fee then the bill came in higher. Extremely UNTRUSTWORTHY company. Totally slate their ethics on this.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely useless customer service

Absolutely useless customer service. If they actually used some of the money they spend on Ai bots to just provide a better service we would all be better off. They have gone to the extreme when Kai the “Ai bot” eventually admits defeat and puts you through to a human, Connor I believe the name is, who is also a “Ai bot” desperately trying to pretend to be human but is useless, I’ve been told nothing but lies for the last month about my refund. Still not received it although Kai assures me it’s definitely still on its way to their factory. I’m not sure what DPD use for transport these days but that was 5 weeks ago. 🤷🏼. Don’t waste your time with these clowns

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Don’t buy anything

Horrible sorry but the clothes look nothing like the pictures, there is a reason you don’t see reviews underneath the stuff that the sell because it’s horrible. Also I got dirty clothes?? When I reported it they claimed the can’t give a full refund if you worn the shirt but I didn’t wear the shirt?? They gave it to me dirty. And when you want to return your clothes you don’t get all your money back you have to pay 6 euros for shipping only. While when you buy stuff the standard shipping price is 3,99, it doesn’t matter the what amount you spent. They are money hungry and not justified because the clothes suck!

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service, a scam

First time customer, I made an online purchase using Klarna. I didn't like the products and made the return. My refund instead of going through to the original payment method for some reason has gone to gift card or so these people are saying. I never selected that. There was not even an option for me to do so. I've tried talking to them, it's endless chats with bots. It seems like they are forcing gift cards on people. Moreover, when they receive negative comments on social media, they delete it to manage their good reputation.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Don’t even waste your money of…

Don’t even waste your money on next day delivery the place is a money grabbing load of garbage!!
Can’t even speak to a human! the bot is rubbish! Soon as this parcel turns up your can have your trash back!! I bet I could send it back faster!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

I ordered a pair of shoes express delivery for a funeral. I was careful to check they would be with me in time, which according to the check out page they would be. The shoes never arrived and it’s now been over a week and still no update. I have contacted customer service which was no help, the ai bot said I should wait for a delayed response and if I message again it will push my response time back. I would like a refund!

18 June 2026
Unprompted review
Rated 1 out of 5 stars

Definitely with my last ordered i saw…

Definitely with my last ordered i saw that they are the worst company ever and i won't order never again, i ordered 8 dresses for next day delivery they didn't bring it that day they brought it a day after even though i pay for next day delivery and when they brought my order it was just one dress that i ordered and three other things that i didn't even order them some shit bikinis a top from gym shark and another dress .. It's crazy guys can't believe how bad they are and it's not my first time that they do this mistakes , they don't return your money until you text them 1000 times it takes a month

25 June 2026
Unprompted review
Rated 1 out of 5 stars

A month ago I tried to log onto my…

A month ago I tried to log onto my Boohoo account, having only logged on a few days before but my password wouldn't work. I clicked the reset password button and no email arrived, I tried several times, checking spam ans junk, tried from a laptop, android and I phone with no luck. I emailed customer service who came back about 72 hours later with some questions which I answer, prompting a generic reply staying they have received my complaint and will contact me in 48 hours. 2 days later they emailed, asking what exactly the issues was ( highlighted in my orginal email) and I explained again. Prompting the generic response again and then 48 hours later another email asking me the exact same questions the orginal email asked! I duly replied and again highlighted that as I had paid for a year's delivery that I could not use the website as if I try to order I cannot log on and hence have to pay for delivery. I have now tried 37 times to log on. I have 17 emails back and forth with every 3rd or 4th repeating the orginal questions. This is appalling customer service.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Total waste of space company.

Total waste of space company.I was offered premier for £6.99 when I tried to place an order,once in the basket it was showing £9.99.I contacted Boohoo straight away with at least 10 messages backwards and forwards wasting time to be told after 4 days they can’t honor the price.The customer service is absolutely diabolical and do not have a clue what they are on about.I would now like to complain !!

22 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst company at refunding

Worst company at refunding. They’ve the return over two weeks yet still chasing for MY money back. They just fob you off. Maybe they’re hoping I’ll forget they owe me and then they just keep it. Not a chance!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

“Seel proof” protection charge

I used Klarna to make a purchase as it’s for a special occasion so I had multiple options unfortunately none were suitable. I can still see £13.33 owed I queried with boohoo as their return fee is £1.99 and delivery £3.99 I was then told I had purchased a “seel protection delivery” which is something they automatically put on and you now have to uncheck before checking out. It’s easily missed and in my opinion that’s done on purpose as a way to make additional money. Customer service kept brushing over what I was trying to say and not directly referring to my issue they told me the seel protection was 2 different costs 1 said £10.90 then another £7 they would not address the problem and just said it’s non refundable.
Be aware of this charge and don’t expect help from customer service. Avoid

24 June 2026
Unprompted review
Rated 1 out of 5 stars

I’m beyond disappointed

They sent me the wrong pair of shoes and returning them has been the biggest headache of my life. I decided to send a few items back with the shoes, and they made me pay the $15 return fee that they otherwise would have had to pay anyway! I emailed them telling them this is horrible customer service. I have shopped with them for over 10 years, spending thousands of dollars and the one time I ask them to show some goodwill, they say no. It’s hardly even ‘goodwill’ as they got away with making ME pay for the incorrect item too. Not to mention, now they’re saying they can’t even find the returned items.. so I’m at a $150 loss now, as they’re asking me to prove that I sent the item back. Even though they have MULTIPLE emails of me complaining about the return fee (proving that the package has been sent). I have also provided them with the postal receipt and items names/numbers multiple times, yet they continue to ask me for this information. Not only am I doing their job for them, at this point I don’t even know if I’m going to get my money back. I may as well have kept the items!! Such a joke. I will NEVER shop from this site again. I don’t care how great their sales are. Customer service still matters. Good luck to them.

25 June 2026
Unprompted review
Rated 2 out of 5 stars

Can’t return to one place, have to use multiple delivery services

There was no indication that my items would come in multiple parcels from different delivery providers and sent by different companies, it means I now have to do multiple returns to different places.

One of which is really confusing, on boohoo it led me to Royal Mail to book a return but the return slip in the package says to return directly to the supplier and through Evri. So now I’m going to have to waste my time on live chat to sort this out on my break.

Not impressed. Really put me off of ordering again. Also, the main reason I ordered again was because my last returns I accidentally clicked for a voucher! And I can’t even find anything I want. I did a massive order and kept one thing, a vest top!

If I’d known about the difficult returns I would not have ordered those items. I’m really not happy with this at all. Complete waste of my time and every item bar one wasn’t any good. Some had horrible material.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Use Boohoo often

Use Boohoo often. Good choice of items at great prices. Had a query today which Kai on live chat handled superbly 😊

24 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Nina,
We're so happy to hear you enjoy our selection and prices! We'll be sure to pass on your kind words to our team.
Many thanks,
Raja

Rated 4 out of 5 stars

Reese was amazing

Reese was amazing!
Answered my questions very quickly and solved the issue !
Amazing customer service from Reese
Thank you so much!

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Mammoth return charges!!

Boohoo have somehow managed to turn the simple act of returning an item into a masterclass in daylight robbery. You order clothes, they don’t fit, you send them back — fair enough. But then the real performance begins. Delivery charges, return charges, and then mysterious “additional charges” slapped on top like some backstreet accountant making it up as they go along.

Over £20 gone. Vanished. And for what exactly? Nobody at Boohoo seems capable of explaining where these extra costs even come from. You ask for clarification and get the corporate equivalent of shrugging shoulders and hiding behind templated emails. It’s like dealing with a bookmaker after a dodgy VAR decision — all confidence when taking your money, complete silence when asked to justify it.

The whole thing feels deliberately opaque. They lure people in with cheap prices, then claw the money back through hidden charges and disgraceful customer service. If this is their idea of “customer care,” they may as well just put a sign on the website saying: “Thanks for your money — now good luck getting any of it back.”

Absolute shambles of a company. Avoid if you value transparency, fairness, or basic respect as a customer.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Return issues solved

I was having issues with using the return portal for one of my returns and also with reporting items missing from may order. The operator over the messaging service, Cory, helped me an extensive amount, creating my return over message for me whilst clearly laying out what details he needed and efficiently getting me my barcode for the return.

24 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Rosie,
We are happy to hear that our messaging service provided such effective assistance with your return and missing items. It's great to know that our team could clearly outline the process and efficiently resolve your concerns. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look