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boohoo Reviews 

207,798
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,798)

4,582 reviews in the last 12 months

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Rated 1 out of 5 stars

Definitely with my last ordered i saw…

Definitely with my last ordered i saw that they are the worst company ever and i won't order never again, i ordered 8 dresses for next day delivery they didn't bring it that day they brought it a day after even though i pay for next day delivery and when they brought my order it was just one dress that i ordered and three other things that i didn't even order them some shit bikinis a top from gym shark and another dress .. It's crazy guys can't believe how bad they are and it's not my first time that they do this mistakes , they don't return your money until you text them 1000 times it takes a month

25 June 2026
Unprompted review
Rated 1 out of 5 stars

A month ago I tried to log onto my…

A month ago I tried to log onto my Boohoo account, having only logged on a few days before but my password wouldn't work. I clicked the reset password button and no email arrived, I tried several times, checking spam ans junk, tried from a laptop, android and I phone with no luck. I emailed customer service who came back about 72 hours later with some questions which I answer, prompting a generic reply staying they have received my complaint and will contact me in 48 hours. 2 days later they emailed, asking what exactly the issues was ( highlighted in my orginal email) and I explained again. Prompting the generic response again and then 48 hours later another email asking me the exact same questions the orginal email asked! I duly replied and again highlighted that as I had paid for a year's delivery that I could not use the website as if I try to order I cannot log on and hence have to pay for delivery. I have now tried 37 times to log on. I have 17 emails back and forth with every 3rd or 4th repeating the orginal questions. This is appalling customer service.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst company at refunding

Worst company at refunding. They’ve the return over two weeks yet still chasing for MY money back. They just fob you off. Maybe they’re hoping I’ll forget they owe me and then they just keep it. Not a chance!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

“Seel proof” protection charge

I used Klarna to make a purchase as it’s for a special occasion so I had multiple options unfortunately none were suitable. I can still see £13.33 owed I queried with boohoo as their return fee is £1.99 and delivery £3.99 I was then told I had purchased a “seel protection delivery” which is something they automatically put on and you now have to uncheck before checking out. It’s easily missed and in my opinion that’s done on purpose as a way to make additional money. Customer service kept brushing over what I was trying to say and not directly referring to my issue they told me the seel protection was 2 different costs 1 said £10.90 then another £7 they would not address the problem and just said it’s non refundable.
Be aware of this charge and don’t expect help from customer service. Avoid

24 June 2026
Unprompted review
Rated 1 out of 5 stars

I’m beyond disappointed

They sent me the wrong pair of shoes and returning them has been the biggest headache of my life. I decided to send a few items back with the shoes, and they made me pay the $15 return fee that they otherwise would have had to pay anyway! I emailed them telling them this is horrible customer service. I have shopped with them for over 10 years, spending thousands of dollars and the one time I ask them to show some goodwill, they say no. It’s hardly even ‘goodwill’ as they got away with making ME pay for the incorrect item too. Not to mention, now they’re saying they can’t even find the returned items.. so I’m at a $150 loss now, as they’re asking me to prove that I sent the item back. Even though they have MULTIPLE emails of me complaining about the return fee (proving that the package has been sent). I have also provided them with the postal receipt and items names/numbers multiple times, yet they continue to ask me for this information. Not only am I doing their job for them, at this point I don’t even know if I’m going to get my money back. I may as well have kept the items!! Such a joke. I will NEVER shop from this site again. I don’t care how great their sales are. Customer service still matters. Good luck to them.

25 June 2026
Unprompted review
Rated 2 out of 5 stars

Can’t return to one place, have to use multiple delivery services

There was no indication that my items would come in multiple parcels from different delivery providers and sent by different companies, it means I now have to do multiple returns to different places.

One of which is really confusing, on boohoo it led me to Royal Mail to book a return but the return slip in the package says to return directly to the supplier and through Evri. So now I’m going to have to waste my time on live chat to sort this out on my break.

Not impressed. Really put me off of ordering again. Also, the main reason I ordered again was because my last returns I accidentally clicked for a voucher! And I can’t even find anything I want. I did a massive order and kept one thing, a vest top!

If I’d known about the difficult returns I would not have ordered those items. I’m really not happy with this at all. Complete waste of my time and every item bar one wasn’t any good. Some had horrible material.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Use Boohoo often

Use Boohoo often. Good choice of items at great prices. Had a query today which Kai on live chat handled superbly 😊

24 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Nina,
We're so happy to hear you enjoy our selection and prices! We'll be sure to pass on your kind words to our team.
Many thanks,
Raja

Rated 4 out of 5 stars

Reese was amazing

Reese was amazing!
Answered my questions very quickly and solved the issue !
Amazing customer service from Reese
Thank you so much!

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Mammoth return charges!!

Boohoo have somehow managed to turn the simple act of returning an item into a masterclass in daylight robbery. You order clothes, they don’t fit, you send them back — fair enough. But then the real performance begins. Delivery charges, return charges, and then mysterious “additional charges” slapped on top like some backstreet accountant making it up as they go along.

Over £20 gone. Vanished. And for what exactly? Nobody at Boohoo seems capable of explaining where these extra costs even come from. You ask for clarification and get the corporate equivalent of shrugging shoulders and hiding behind templated emails. It’s like dealing with a bookmaker after a dodgy VAR decision — all confidence when taking your money, complete silence when asked to justify it.

The whole thing feels deliberately opaque. They lure people in with cheap prices, then claw the money back through hidden charges and disgraceful customer service. If this is their idea of “customer care,” they may as well just put a sign on the website saying: “Thanks for your money — now good luck getting any of it back.”

Absolute shambles of a company. Avoid if you value transparency, fairness, or basic respect as a customer.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Return issues solved

I was having issues with using the return portal for one of my returns and also with reporting items missing from may order. The operator over the messaging service, Cory, helped me an extensive amount, creating my return over message for me whilst clearly laying out what details he needed and efficiently getting me my barcode for the return.

24 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Rosie,
We are happy to hear that our messaging service provided such effective assistance with your return and missing items. It's great to know that our team could clearly outline the process and efficiently resolve your concerns. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 1 out of 5 stars

What a terrible way to do customer services…

What a terrible way to do customer services. As someone that works in this area is it impossible to sort an issue. No email to get in contact can only message. I’ve started a message chain 4/5 times and then it take me back to the start. Don’t add delivery+, they say they will refund you if it’s late then they say it’s nothing to do with them (even though you have to raise it through them) and boohoo can barely acknowledge it either. Keep on getting me to confirm the same this. Terrible experience.

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrific customer service

Horrific customer service. I just need help getting more QR codes for my parcels and nobody is helping me! The boohoo portal is useless too you can’t generate more than one qr code for returns per order but the order came in 5 different parcels! I’m so angry!

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Worse company

Worse company, tried returning an order, they send me QR code that does not work, been trying to request for a returns label for 3 days for me to print at home, cannot understand why they don't understand my request, keep asking me questions and sending me QR code, even though mentioned it does not work, I payed up front to return, they are now saying I have to pay to return via Royal Mail or Evri if I want to print a label at home, such awful service, they offer so many options to pay up front for returning and extra's but does not seem to work. My opion is never to purchase from this online store, cannot even call direct, just stupid AI on web chat. Never again I will purchase from the horrendous online store.

18 June 2026
Unprompted review
Rated 1 out of 5 stars

0 star customer service

Worst customer service I have ever dealt with, a 1 star review is too kind.

I placed an order for a matching hoodie and shorts coord. I was sent a dress instead of the hoodie. I took photos and contacted customer service, as their website instructs. They sent me a returns link. I returned the whole order. There is no option for an exchange.

I was charged £1.99 to make the return as I "chose to return the shorts" even though I only bought them because they matched the hoodie that I never got. They then issued a refund for £22 (minus the returns charge) where I received 2/3 of it direct to my bank and 1/3 to a gift card - no idea why. I never got the gift card. Had to contact them again for this.

I then realised they never refunded the original postage costs, which I had to argue with them for for over a week, quoting consumer rights law, until they finally refunded that. There is no continuity with who is dealing with your issue with a new person responding every time, so overall it has taken over a month of arguing with them to return my money because they sent me the wrong item. And I'm still at a two quid loss.

I am going to purchase the cheapest item they sell to use the gift card I never wanted and I will never be shopping at Boohoo again.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Bad bad bad

Bad bad bad
The costumerservice really stealing your money and back and forte for Almost more then a month to get my money back.
Im dissapointed and NEVER order again at boohoo so people don’t ever order cause they not legit for real baddest company i ever ordered they need to close this

22 June 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service when something…

Poor customer service when something goes wrong. I ordered a dress via express delivery for a event on the weekend. It didn't arrive on time and tracking doesn't seem to be updating anymore so I assume there is an issue with the delivery company but I cannot communicate with customer service to resolve the issue as they only have a limited AI chat bot.

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I received my items quite quickly and they were what they described although a few times did not suit me. So I returned them. I had not heard anything for a few weeks so I sent an email and received a reply quickly about when I’d received my refund and they were quite helpful. Great customer service, products and delivery

22 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Jen,
We are so pleased to hear that our products and delivery met your expectations, and that our customer service team was able to assist you efficiently with your return and refund. We appreciate your kind words.
Many thanks,
Raja

Rated 2 out of 5 stars

Really disappointed at how customer…

Really disappointed at how customer service has gone down hill. Trying to get an issue resolved with so much going back and fourth speaking to endless bots. Please spend your money more sustainably with other brands who have customers at their forefront.

21 June 2026
Unprompted review
Rated 5 out of 5 stars

Overall positive - efficient returns

Had an overall positive experience with boohoo and surprised to read all the negatives. We ordered some prom dresses for various end of term events and the prices were very reasonable, meaning my daughter could have more than one dress, rather than wearing the same one to everything - lucky her. The dresses look great on but one was a bit small. I had lost my order number and was worried about being able to return it. Kai the AI assistant resolved this instantly and was able to provide my order number so I could create a return which was also exceptionally easy compared to some sites I have used. Hoping my refund will be equally efficient!!

21 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Sara,
We are so pleased to hear about your positive experience with us, especially regarding the prom dresses for your daughter's events. It's wonderful to know that our pricing allowed for more options. We're also glad that our AI assistant could swiftly help you with your order number and make the return process straightforward. We are confident that your refund will be processed efficiently. Thank you for sharing your kind feedback!
Raja

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