Blue Nile Reviews 

1,580
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 425 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of products, often noting that items look exactly as pictured and are well-made. Many appreciate the wide selection of jewelry and the knowledgeable, helpful staff who provide patient guidance. However, some customers experienced issues with customer service, citing unhelpful representatives and a lack of follow-up. Others reported concerns with delivery, including delayed shipments and poor communication. A few also found that product quality or design sometimes fell short, with items not fitting or being poorly designed.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction with the... See more

Quality

Reviewers mention positive feedback about quality, highlighting the outstanding craftsmanship, attention to... See more

Staff

Users describe positive interactions with staff, often highlighting their professionalism, knowledge, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising fast and on-time deliveries,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,580)

402 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service. Lots of options online. The shop in Galleria Houston was incredibly helpful as well for sizing. Great pricing. Great customer service. Policy to return/ exchange within 30 days was really useful. 10/10 recommended

30 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Sahil! We are thrilled to hear you enjoyed your experience with our Houston team!

Rated 5 out of 5 stars

Blue Nile is great.

Blue Nile is great.
I wish you had more yellow gold items…

13 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Bill, we would love to help you find the perfect yellow gold piece! Please do not hesitate to reach out to our customer care team if you are searching for something in particular.

Rated 5 out of 5 stars

Chatty G pointed me in this direction…

Chatty G pointed me in this direction for quality CZ earrings. They’re really beautiful, you hardly see the prongs so I wouldn’t put too much thought into the color metal you choose. I also had trouble at first with getting the backs on/off, I think it was in the instruction that I didn’t read. So you have to squeeze the backs to get them on/off. 10/10

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Janelle!

Rated 5 out of 5 stars

Chick with Stones

Ordering from Blue Nile has always been very easy. Their descriptions, educational articles and pictures make it very clear as to what I was purchasing. These earings did not disappoint. When I opened the box, my daughters and I gave a collective gasp. These beautiful two-carat jewels were glistening against a blue velvet holder. They are well made, sparkle to no end and the diamonds are larger than I perceived. I wear them at least twice a week to work. I upgraded my wedding rings from Blue Nile about 12 years ago and I still love my wedding set to this day. I will be ordering more earings from Blue Nile in the future. I’m thinking something cushion cut, two to three carats 😊

15 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Welcome back Arlene! We are honored to be your go-to jeweler and wish we could have seen yours and your daughter's reactions! Our customer care team cannot wait to help you with your new cushion earrings, too!

Rated 5 out of 5 stars

I highly recommend Blue Nile

I highly recommend Blue Nile. This is my second purchase. Exceptional purchase for the money spent. Bought 4.75 TCW diamond earrings and 3 TCW diamond anniversary ring. Beautiful items. Blue Nile is my go-to store for my purchases.

14 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Kenneth, we are thrilled to hear you have had amazing experiences and that you love the earrings and ring!

Rated 5 out of 5 stars

Perfect earrings

These earring are beautiful ! The 1.5 tcw is the perfect size for every day earrings- and I wear them every day. The backing is a bit hard to do- but I like that it’s really secure. Blue Nile makes it really easy to purchase gorgeous jewelry and it comes right to your door ( insured.)

7 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations on your new earrings Irene! The guardian backings are the most secure option, perfect for the size diamonds you are wearing!

Rated 5 out of 5 stars

The service was excellent

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. Overall we were very pleased with the staff and bery happy with the end results. I would highly recommend Blue Nile.

28 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Carolyn! We are thrilled to know your experience with our team was incredible and we cannot wait to assist you with your next sparkling investment.

Rated 5 out of 5 stars

The quality is great

The quality is great, the packaging was beautiful, and it arrived timely.

21 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Jan! We appreciate your kind feedback and are happy to hear you love your jewelry!

Rated 5 out of 5 stars

very well packaged

very well packaged, although a little weird. The product was earrings, and the box was like 8" by 12", with a smaller box inside to hold the earrings.

10 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We value your feedback and have thoughtfully curated our packaging to ensure security and discretion while in transit. We hope you love the earrings!

Rated 5 out of 5 stars

It was May 8

It was May 8, 2026, My big birthday, Mother's Day and a significant Wedding Anniversary all in one month! I asked Grok the best reliable place to purchase my lab diamond it recommended Blue Nile as #1! I was so excited to not only create my dream diamond ring but also the quality and affordability was right in my wheelhouse! I love it!!

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Shirley, we are thrilled to hear you found your dream ring with us! Congratulations on all of your special milestones, we cannot wait to help you celebrate a few more in the future!

Rated 1 out of 5 stars

Poor Service

It was unfortunate that when I exchanged a neckless for a somewhat larger one that you wouldn't honor the discount nor allow me to pay the incremental difference. Instead I was expected to pay the full balance. I was never told this when I initiated the return.

24 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Matt and we apologize for any disappointment during your recent experience. Within the 30 day return window eligible orders can be returned and the funds used as an account credit towards a new purchase. We would love to assist you with a necklace if you are still searching for the perfect piece!

Rated 5 out of 5 stars

I am so very happy with my reset…

I am so very happy with my reset engagement ring. I chose the gold bezel setting for my heat diamond and am in love with it! I put a heat shaped sapphire in my old setting which is beautiful!! I love Blue Nile. Quality and service are phenomenal!

30 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Oleg! We are thrilled to hear your new jewelry turned out amazing!

Rated 5 out of 5 stars

Great product

Great product, helpful website, good customer service

24 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Zander! We are thrilled to hear you love your new Blue Nile jewelry and your experience so far!

Rated 5 out of 5 stars

Great Experience

Quick, Easy, Affordable, Quality

11 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile John! We are so happy to know you have had a wonderful experience!

Rated 5 out of 5 stars

Wonderful service and the earrings…

Wonderful service and the earrings arrived fast and gorgeous! Everything exceeded my expectations!

27 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations! We are thrilled to know you love your new earrings!

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