Blue Nile Reviews 

1,580
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 425 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of products, often noting that items look exactly as pictured and are well-made. Many appreciate the wide selection of jewelry and the knowledgeable, helpful staff who provide patient guidance. However, some customers experienced issues with customer service, citing unhelpful representatives and a lack of follow-up. Others reported concerns with delivery, including delayed shipments and poor communication. A few also found that product quality or design sometimes fell short, with items not fitting or being poorly designed.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction with the... See more

Quality

Reviewers mention positive feedback about quality, highlighting the outstanding craftsmanship, attention to... See more

Staff

Users describe positive interactions with staff, often highlighting their professionalism, knowledge, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising fast and on-time deliveries,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,580)

402 reviews in the last 12 months

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Rated 1 out of 5 stars

The bracelet came with a very cheap…

The bracelet came with a very cheap clasp. We had to bring my wife’s gift to a trusted jeweler to have it fashioned properly. Emailed customer service with no response.

Would not recommend again.

5 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing feedback about your new bracelet. We are sorry to hear the clasp was less than perfect, and sincerely apologize that your inquiry to our customer care team was missed. We will be reaching out shortly to offer further assistance.

Rated 5 out of 5 stars

Return Smooth Process

I ordered a necklace and it was a to thin so I returned it and the process was clear with instructions and I was refunded

7 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Shelly, thank you for your feedback. We are happy to hear your return process was a breeze and we hope to help you with a new design very soon!

Rated 1 out of 5 stars

First of all

First of all, bracelet was hollow 🤬but that’s my fault. Second the links that connect together have sharp edges🤬terrible for what I paid!! First and last time buying online jewelry, I don’t mind paying for quality, this is not what I received. Would not recommend to anyone!

6 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Anthony. This is a handsome bracelet and we are sorry to hear of your disappointment in the design. Our customer care team will be reaching out soon to offer further assistance with any questions.

Rated 1 out of 5 stars

I spent >$3K and was charged $30 for fixing a defect

I spent >$3K on two gifts. One of those, a gold necklace, had a clasp that was defective and broke after 3 months. The return was handled professionally, but after mailing it in and being repaired at their site, I was forced to pay $30 for their insurance and shipping charges in order to have it returned to me. NO REPUTABLE LOCAL JEWELER WOULD DO THAT, especially after spending $3K in the last 6 months. I will find and support a local jeweler. Blue Nile can GFT!

18 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Mark, thank you for sharing your feedback and we sincerely apologize for any disappointment during your recent experience. We welcome the opportunity to discuss your service order further with our customer care team. Please contact us if we can be of further assistance.

Rated 5 out of 5 stars

Great service

Great service, great product. Website clear, query by email clearly and swiftly answered. Product was exactly as hoped for.

1 May 2026
Unprompted review
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Reply from Blue Nile

Thank you very much for your feedback Ram! We are thrilled to know you had an amazing experience.

Rated 3 out of 5 stars

It’s a very nice ring

It’s a very nice ring, but I was very disappointed with the engraving… the font size is so small that you can’t read it!

15 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations on your new ring Carol! We are so glad you find it beautiful! The engraving can be quite small as it must fit on the narrowest section of the ring. Our customer care team will reach out shortly to offer further assistance with any further questions you may have.

Rated 5 out of 5 stars

Blue Nile is a Fantastic Jewelry Company

Everything from Delivery to Customer service to Quality. To be specific, Aimee herself is an absolute gem, who walked me through the entire process from April 20th through May 8th after I had made an error in sizing my ring. She represented Blue Nile with exquisite professionalism, empathy, clear explanations, and beautiful listening skills. But also kudos to your internal department who created the gold band that I requested. I am delighted and recommended your team with no hesitation. Thank you so very much. Cathie Platt, Virginia

19 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Cathie! We are honored you chose Blue Nile for such a special investment. We hope you continue to treasure your new ring for years to come!

Rated 1 out of 5 stars

Wrong necklace sent, then requested more money

The wrong necklace was sent to me. I called to figure out what the options are. The one I ordered wasn’t going to be available for over a month. I was then told if I kept the wrong necklace that was sent, I would owe several hundred more dollars because it was more expensive. I decided to return the incorrect necklace and purchased something from Tiffany’s instead. I’ve used this site since I purchased my wife’s engagement ring; but I will no longer buy jewelry from this site. Terrible customer service and experience.

23 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out about your recent purchase. We sincerely apologize this was your experience and our customer care team is happy to assist you with any further questions or concerns.

Rated 5 out of 5 stars

Love my ring!

Love my ring! It’s everything I hoped it would be. The quality is unmatched for the price. The whole experience was easy.

22 April 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Ronda! We are so happy to know you adore your ring and that you had a wonderful experience!

Rated 5 out of 5 stars

Stunning!!!

It’s very beautiful unique peace.!!!

22 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Layan! We are thrilled to know you are in love with your new jewelry!

Rated 5 out of 5 stars

Great Experience!!

The Blue Nile staff is amazing and made the selection, purchasing, and pickup actually enjoyable. We felt at ease the second we walked through the door.

We went to other stores before going to Blue Nile and all we got was high pressure salesmen with little to no knowledge of the product they were selling. The Blue Nile team is knowledgeable and most importantly, honest. I won’t divulge our salesperson’s name, but they were honest with us from the start. I never thought I would hear them say “I won’t sell you that” and “that’s too big.” They helped us make the exact ring my fiancé wanted and she loves it, which is priceless. No dollar amount spent would bring me more joy than seeing her fall in love with the ring.

Great staff, great environment, and even better treatment. Blue Nile earned my future business by treating us with kindness, respect, and honesty.

4 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We appreciate your kind feedback and are so glad to hear you had a wonderful experience with our team!

Rated 3 out of 5 stars

Aggressive insurance selling ruined the moment

The lady who helped us picked the ring was helpful and very nice. If I’m only reviewing her, I would have given 5 stars.

However, the lady with whom we picked up our ring was too salesy and almost ruined our moment. Without giving us a moment to appreciate the ring, she aggressively jumped into selling insurance. I get it, jewelry needs insurance, especially the expensive ones, but you don’t do it the way she did and being so pushy and inconsiderate.

18 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations on your new jewelry Mia! We are thrilled to know you adore your ring and had a wonderful time selecting it. We appreciate your additional feedback, and hope to have the pleasure of working with you again in the future. Enjoy your new sparkle!

Rated 5 out of 5 stars

Very easy process

Very easy process. Beautiful piece just as advertised. Would buy from them again

17 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Bret! We are so happy to know it was a breeze to find the perfect jewelry!

Rated 5 out of 5 stars

Excellent and attentive service

Excellent and attentive service—Sana Iqbal listened to what I said I wanted and efficiently delivered in two separate transactions. I am very satisfied. She is an outstanding representative.

15 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Carter! We are so happy to hear your experience with Sana was wonderful!

Rated 5 out of 5 stars

Outstanding customer service.

Called in for help before I made my engagement ring purchase. Sylvia C, the customer service agent helped me through the whole process. She was super-patient, helpful and was with me on the phone for 45 minutes. Explained everything and made great suggestions.
Ring came earlier than expected. Couldn’t have been happier with the whole experience. Will be coming back for the wedding bands. Thank you.

9 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Jerri! We are thrilled to know Sylvia made it easy to design the perfect ring!

Rated 1 out of 5 stars

Terrible

Terrible. The ring didn't fit and there was nothing that Blue Nile could do about it because I got it engraved. At first I dealt with AI customer service and eventually I got a person who said the same thing... I had to go to a local jeweler and get them to stretch out the ring. I should've just bought the ring in person instead of trying to do it online.

7 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear this was your experience. If there is anything further we can do to support you please contact our customer care team.

Rated 1 out of 5 stars

Too many times I have been disappointed…

Too many times I have been disappointed by Bluenile. Once again, ordered an item claiming to be “ready to ship” and arriving before Mother’s Day. And once again, the day it is supposed to ship, I am informed it will not ship for another 2 days, the Friday before Mother’s Day and arriving after. My advice, shop elsewhere. Customer service is also really poor.
Edited to add reply: your customer service chat rep was very rude. This was for a chain advertised “by James Allen”. Not sure what BN jeweler needed to finish up. This was advertised as “ready to ship by Mothers Day”.

4 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We appreciate you reaching out and sincerely apologize for any frustration during your recent experience. Our team was needing a little longer to have your order ready, though we understand your request to cancel. Your order has been refunded and we hope to have the pleasure of assisting you again in the future.

Rated 5 out of 5 stars

Very good food

Very good food. Very delicious. And great staff. I recommend this place if you’re looking for authentic food.
Very cute atmosphere.

5 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Shama! We appreciate the feedback and hope to 'wow' you if you are ever searching for the perfect jewelry!

Rated 5 out of 5 stars

Overall solid experience

Prices are good. Had some trouble with payment at first (from my end), but customer service was prompt and effective in sorting that out. Delivery was on time. Final products are of great quality.

4 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Sayyid! We are glad to hear our team was able to assist you in finalizing your purchase. If there is anything further we can do please do not hesitate to reach out!

Rated 1 out of 5 stars

I placed my order over the phone…

I placed my order over the phone directly with an assessor and they entered the wrong size. Yes I did not review before I clicked the link to pay, but this is where the problem started. The “free” hassle free return to have it resized had a $15 charge when I went to pick it up plus the original presentation box wasn’t there. The instructions for the return said to send it back in that box. when I reached out through email to ask about the box, I was told they don’t send them back and if I want I could buy one. When I asked about the return policy, I was told I can’t return anymore cause I altered the size of the ring and that’s it nothing else. Poor customer service, especially Kristine Albright. I still cannot understand how they don’t send the original presentation box back to you. Did they save that much on shipping by sending it in a slightly smaller box of cardboard? I would’ve paid the extra shipping costs just to get that original box back it was very nice. Ruined my whole experience I would never tell anyone to shop here.

4 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Daniel, thank you very much for reaching out and we apologize your resize was not returned to you in the original packaging. We see that a replacement box was delivered to you and hope you find your resized ring absolutely stunning! If there is anything further we can do to assist you, please do not hesitate to reach out to our customer care team.

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