Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more
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As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.
United States
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 97% of negative reviews
Typically replies within 1 week
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The bracelet came with a very cheap clasp. We had to bring my wife’s gift to a trusted jeweler to have it fashioned properly. Emailed customer service with no response.
Would not recommend again.

Reply from Blue Nile
I ordered a necklace and it was a to thin so I returned it and the process was clear with instructions and I was refunded

Reply from Blue Nile
First of all, bracelet was hollow 🤬but that’s my fault. Second the links that connect together have sharp edges🤬terrible for what I paid!! First and last time buying online jewelry, I don’t mind paying for quality, this is not what I received. Would not recommend to anyone!

Reply from Blue Nile
I spent >$3K on two gifts. One of those, a gold necklace, had a clasp that was defective and broke after 3 months. The return was handled professionally, but after mailing it in and being repaired at their site, I was forced to pay $30 for their insurance and shipping charges in order to have it returned to me. NO REPUTABLE LOCAL JEWELER WOULD DO THAT, especially after spending $3K in the last 6 months. I will find and support a local jeweler. Blue Nile can GFT!

Reply from Blue Nile
Great service, great product. Website clear, query by email clearly and swiftly answered. Product was exactly as hoped for.

Reply from Blue Nile
It’s a very nice ring, but I was very disappointed with the engraving… the font size is so small that you can’t read it!

Reply from Blue Nile
Everything from Delivery to Customer service to Quality. To be specific, Aimee herself is an absolute gem, who walked me through the entire process from April 20th through May 8th after I had made an error in sizing my ring. She represented Blue Nile with exquisite professionalism, empathy, clear explanations, and beautiful listening skills. But also kudos to your internal department who created the gold band that I requested. I am delighted and recommended your team with no hesitation. Thank you so very much. Cathie Platt, Virginia

Reply from Blue Nile
The wrong necklace was sent to me. I called to figure out what the options are. The one I ordered wasn’t going to be available for over a month. I was then told if I kept the wrong necklace that was sent, I would owe several hundred more dollars because it was more expensive. I decided to return the incorrect necklace and purchased something from Tiffany’s instead. I’ve used this site since I purchased my wife’s engagement ring; but I will no longer buy jewelry from this site. Terrible customer service and experience.

Reply from Blue Nile
Love my ring! It’s everything I hoped it would be. The quality is unmatched for the price. The whole experience was easy.

Reply from Blue Nile
The Blue Nile staff is amazing and made the selection, purchasing, and pickup actually enjoyable. We felt at ease the second we walked through the door.
We went to other stores before going to Blue Nile and all we got was high pressure salesmen with little to no knowledge of the product they were selling. The Blue Nile team is knowledgeable and most importantly, honest. I won’t divulge our salesperson’s name, but they were honest with us from the start. I never thought I would hear them say “I won’t sell you that” and “that’s too big.” They helped us make the exact ring my fiancé wanted and she loves it, which is priceless. No dollar amount spent would bring me more joy than seeing her fall in love with the ring.
Great staff, great environment, and even better treatment. Blue Nile earned my future business by treating us with kindness, respect, and honesty.

Reply from Blue Nile
The lady who helped us picked the ring was helpful and very nice. If I’m only reviewing her, I would have given 5 stars.
However, the lady with whom we picked up our ring was too salesy and almost ruined our moment. Without giving us a moment to appreciate the ring, she aggressively jumped into selling insurance. I get it, jewelry needs insurance, especially the expensive ones, but you don’t do it the way she did and being so pushy and inconsiderate.

Reply from Blue Nile
Very easy process. Beautiful piece just as advertised. Would buy from them again

Reply from Blue Nile
Excellent and attentive service—Sana Iqbal listened to what I said I wanted and efficiently delivered in two separate transactions. I am very satisfied. She is an outstanding representative.

Reply from Blue Nile
Called in for help before I made my engagement ring purchase. Sylvia C, the customer service agent helped me through the whole process. She was super-patient, helpful and was with me on the phone for 45 minutes. Explained everything and made great suggestions.
Ring came earlier than expected. Couldn’t have been happier with the whole experience. Will be coming back for the wedding bands. Thank you.

Reply from Blue Nile
Terrible. The ring didn't fit and there was nothing that Blue Nile could do about it because I got it engraved. At first I dealt with AI customer service and eventually I got a person who said the same thing... I had to go to a local jeweler and get them to stretch out the ring. I should've just bought the ring in person instead of trying to do it online.

Reply from Blue Nile
Too many times I have been disappointed by Bluenile. Once again, ordered an item claiming to be “ready to ship” and arriving before Mother’s Day. And once again, the day it is supposed to ship, I am informed it will not ship for another 2 days, the Friday before Mother’s Day and arriving after. My advice, shop elsewhere. Customer service is also really poor.
Edited to add reply: your customer service chat rep was very rude. This was for a chain advertised “by James Allen”. Not sure what BN jeweler needed to finish up. This was advertised as “ready to ship by Mothers Day”.

Reply from Blue Nile
Very good food. Very delicious. And great staff. I recommend this place if you’re looking for authentic food.
Very cute atmosphere.

Reply from Blue Nile
Prices are good. Had some trouble with payment at first (from my end), but customer service was prompt and effective in sorting that out. Delivery was on time. Final products are of great quality.

Reply from Blue Nile
I placed my order over the phone directly with an assessor and they entered the wrong size. Yes I did not review before I clicked the link to pay, but this is where the problem started. The “free” hassle free return to have it resized had a $15 charge when I went to pick it up plus the original presentation box wasn’t there. The instructions for the return said to send it back in that box. when I reached out through email to ask about the box, I was told they don’t send them back and if I want I could buy one. When I asked about the return policy, I was told I can’t return anymore cause I altered the size of the ring and that’s it nothing else. Poor customer service, especially Kristine Albright. I still cannot understand how they don’t send the original presentation box back to you. Did they save that much on shipping by sending it in a slightly smaller box of cardboard? I would’ve paid the extra shipping costs just to get that original box back it was very nice. Ruined my whole experience I would never tell anyone to shop here.

Reply from Blue Nile
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