Blue Nile Reviews 

1,577
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 427 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of products, often finding them beautiful and exactly as pictured, with many appreciating the selection and value. Reviewers frequently praise the staff for being professional, knowledgeable, and helpful, making the selection and purchasing process enjoyable. Many people also highlight the excellent customer service, noting their patience and attentiveness. However, some customers also noted issues with delivery, experiencing significant delays, missed dates, or items not arriving as expected. Additionally, a few people reported negative customer service experiences, citing unresponsiveness, rudeness, or a lack of helpfulness when problems arose. There were also occasional concerns regarding product quality, such as incorrect sizing, unexpected color variations, or items breaking shortly after purchase.

What people talk about most

Product

Consumers find product quality to be ambiguous, with many expressing satisfaction with their purchases,... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the beautiful craftsmanship,... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff, with many customers praising their professionalism,... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,577)

399 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I ordered an engagement ring

I ordered an engagement ring. I felt the entire process was smooth and the process was easy. The amount of selection could be daunting for a guy who doesn’t know much about engagement rings but after asking my future fiancée discreet questions, I was able to use the filters to find the perfect ring for her. She absolutely loves her ring and is constantly showing it off to everyone!

6 June 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Eric! We are thrilled to hear your fiancée adores her ring!

Rated 5 out of 5 stars

The purchase process went really well…

The purchase process went really well and my order was delivered on time. I was very excited to receive my ring and could easily login to see the status.
The ring itself is not quite what I was expecting. The band seems thinner than it looked in the photo and the pear diamonds are cloudy.

28 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback, we are so glad to hear your experience was great! The setting design you chose has a slimmer band, about 1.7mm in width. Our customer care team will be reaching out soon to offer further assistance with any questions you may have.

Rated 1 out of 5 stars

Working with liar / fraud youtuber kyle…

Working with liar / fraud youtuber kyle pallo, a big NO. Shame on you for not researching who you sponsor Blue Nile.

5 June 2026
Unprompted review
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Reply from Blue Nile

Hi Cilia, you likely saw a generic sponsored ad while browsing youtube. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 5 out of 5 stars

All around great!!

Customer service, delivery service, quality

8 May 2026
Unprompted review
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Reply from Blue Nile

Thank you Thea! We are thrilled to hear you have had an amazing experience with our team!

Rated 2 out of 5 stars

in-store experience not nice.

in-store (Boca Raton) return experience was not too pleasant. store representative was behaving like she was doing us a favor. not welcoming, not a single polite word. it was very obvious that she's not too excited that I bought earrings online, tried in store and decided to return there. Asked to show a few more options. she did, but again with the same spirit. I visited blue nile stores in 3 states - had completely different experience.

1 June 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Sergey, we appreciate your feedback and sincerely apologize this was your experience. Our customer care team would love to assist you with any further questions or concerns regarding your purchases.

Rated 5 out of 5 stars

Blue Nile is My Go To for Jewelry

The website is easy to navigate and saving items I would like to purchase makes the shopping experience easy. Most importantly, I trust the quality of the jewelry Blue Nile carries.

31 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Elizabeth! We are honored to be your go-to jeweler!

Rated 1 out of 5 stars

I purchased the 5-carat diamond stud…

I purchased the 5-carat diamond stud earrings based on the photos shown online. In the product images, the diamonds appeared to sit low in the setting, close to the prongs, which would allow them to lay flat against the ear.

Unfortunately, the earrings I received looked very different. The prongs were much longer than shown in the photos, causing the diamonds to sit far away from the ear instead of flush against it. Rather than looking like classic diamond studs, they hung down from the ear and resembled drop earrings.

I was disappointed because the actual product did not match the appearance depicted online. If you are looking for diamond studs that sit flat and close to the ear, be aware that the setting may not look like the product photos.

17 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We appreciate you sharing your feedback Muhammad. Our customer care team would love to assist you with something new when you are ready, we hope to have the pleasure of assisting you again soon.

Rated 5 out of 5 stars

Fantastic

Fantastic, couldn't be happier, I was sceptical but when I received the engagement ring I ordered exactly as I wanted it, I was really happy. Definitely recommend it.

27 May 2026
Unprompted review
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Reply from Blue Nile

Congratulations Stefan! We are thrilled to hear how happy you are with your engagement ring!

Rated 5 out of 5 stars

Beautiful design

Beautiful design, great cut and perfect it size.

22 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Richard, we are so glad to hear everything was a perfect fit!

Rated 5 out of 5 stars

The products are beautifully made

The products are beautifully made. You can track the process while the ring is being made. The timing that is given is accurate and sometimes early

28 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your kind feedback Maureen! We are thrilled to hear your experience has been amazing!

Rated 1 out of 5 stars

Not Our Problem

False advertising on when I would get product delivered. Reached out to you and was given the once it leave our facility it out of our hands. You would think being in the business of expensive products you would put procedures in place instead of “not our problem”

5 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we apologize for any disappointment. Our customer care team would be happy to assist you with any further questions or concerns.

Rated 5 out of 5 stars

Good product

Good product, good price, good service

28 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Benjamin! We are honored you chose Blue Nile!

Rated 1 out of 5 stars

After giving my wife her earrings

After giving my wife her earrings, she wanted a size up and blue Nile wouldn’t exchange while honoring the discounted

23 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Derek, we apologize for any disappointment during your recent experience. Our promotions are for limited times and can include various pieces if a promotion theme changes. Our customer care team would love to assist you further with any additional questions.

Rated 3 out of 5 stars

The promise date got pushed back and…

The promise date got pushed back and did not get my ring until two weeks later. This disrupted my engagement plans

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Elmer, we greatly appreciate your patience while your ring was crafted to perfection. We apologize for any disappointment the delay caused, though we value that your ring was stunning before it shipped out to you. We hope you find it worth the wait, congratulations!

Rated 5 out of 5 stars

Ease of doing business

From placing the order, to the delivery, it's always easy to do business with Blue Nile ...

9 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much! We are so glad to hear your experience was breeze!

Rated 5 out of 5 stars

The 2 ct anniversary band is beautiful

The 2 ct anniversary band is beautiful. I love all my Blue Nile jewelry. I always get excellent assistant from Paul.

4 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Cathy! We are delighted to hear you have had amazing experiences with our team!

Rated 5 out of 5 stars

Great service

Great service. Lots of options online. The shop in Galleria Houston was incredibly helpful as well for sizing. Great pricing. Great customer service. Policy to return/ exchange within 30 days was really useful. 10/10 recommended

30 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Sahil! We are thrilled to hear you enjoyed your experience with our Houston team!

Rated 5 out of 5 stars

Blue Nile is great.

Blue Nile is great.
I wish you had more yellow gold items…

13 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Bill, we would love to help you find the perfect yellow gold piece! Please do not hesitate to reach out to our customer care team if you are searching for something in particular.

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