Blue Nile Reviews 

1,568
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 431 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items often exceed expectations and are exactly as pictured online. The staff is frequently highlighted for being professional, knowledgeable, and incredibly helpful, guiding customers through selections and offering excellent advice. Many people appreciate the ease of online shopping and the overall positive experience from selection to receiving their beautiful jewelry. However, some customers also noted issues with delivery, experiencing delays and unexpected changes to shipping dates. A few other people also felt that customer service could be inconsistent, with some reporting rude interactions or a lack of follow-up on inquiries and returns. There were also occasional concerns about product design and durability, with some items not meeting expectations or having issues shortly after purchase.

What people talk about most

Product

Consumers find product quality to be ambiguous, with many expressing satisfaction with their purchases,... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the beautiful craftsmanship,... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff, with many customers praising their professionalism,... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered... See more

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,568)

388 reviews in the last 12 months

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Rated 5 out of 5 stars

The best day of my life

The ring I ordered arrived on the exact day they said it would. It arrived in the exact way I ordered it. It was perfect and beautiful, and she absolutely loved it.

19 June 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Glenn, we are thrilled to know how happy you both are with the ring, congratulations!

Rated 5 out of 5 stars

The earrings were exactly what I expected

The earrings were exactly what I wanted, classic with a unique design. They are petite, but I expected that. Very pleased.

25 May 2026
Unprompted review
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Reply from Blue Nile

Thank you for choosing Blue Nile! It sounds like you found the perfect earrings!

Rated 5 out of 5 stars

Purchase your next Sparkle here…

Ease of ordering and finding more unique jewelry now. I love being able to choose the stone’s & quality.

25 May 2026
Unprompted review
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Reply from Blue Nile

Congratulations! We are so happy to hear you found the perfect piece and cannot wait to see what you pick out next!

Rated 4 out of 5 stars

Love the charm

Love the charm, but the necklace keeps breaking my neck out. Gonna have to buy a different necklace for my charm.

30 May 2026
Unprompted review
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Reply from Blue Nile

Hi Dawn, we are so glad to hear you love your new charm! If you have any concerns about your necklace please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

This company is a complete joke

This company is a complete joke. I bought a $15k engagement ring. The stone fell out 3 months later. I sent to their service that took 7 weeks to get back to me only to tell me it's not covered and will cost $320 to repair. I WILL NEVER DO BUSINESS WITH THEM AGAIN

23 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we sincerely apologize for any frustration during your repair experience. If you have any further questions or concerns please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

BlueNile accepted an order they could not deliver. I never would have placed my order.

I paid for overnight delivery on two items, but they arrived after Mother’s Day without any notice that they wouldn’t be on time. I’m really disappointed, especially since my husband has bought items from you before.

6 May 2026
Unprompted review
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Reply from Blue Nile

Hi Julie, we apologize for any disappointment due to the timeline of your new jewelry's arrival. If you have any additional questions or concerns regarding your purchases please do not hesitate to reach out to our customer care team.

Rated 5 out of 5 stars

Easy ordering on line and when I went…

Easy ordering on line and when I went into the store to exchange the ring for size, the representative was friendly, helpful, and competent. Both deliveries were very quick.

5 June 2026
Unprompted review
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Reply from Blue Nile

Congratulations Mary! We are delighted to hear you have had an amazing experience!

Rated 5 out of 5 stars

Beautiful Necklace

It was easy to order online and we received the pkg. in a timely fashion. Our granddaughter absolutely loved her necklace. We were very pleased with it as it looked exactly as pictured.

18 May 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Margaret! We are thrilled to hear your granddaughter loves her new necklace!

Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Hands down without a doubt the absolute worst shopping and customer service experience I have ever had. Had to call different numbers and different levels of customer service seniority to find out my order would be late. Once I found that out, ring was deliberately held from shipping because of inability for anyone to communicate the change of address to correct for the late delivery. Then I was gaslit by customer service on the reasons it was delayed, was told I would be compensated for self-proclaimed by blue nile bad effort. “Compensation” was $300, hardly 2% of the order. Then you had the audacity to tell me I could get 15-20% off of a future order, which is comical to think I’d go with you again. Oh and the sales associate tried to put a $6,000+ order on my account that I had to cancel. We never talked about the item they added. Everyone who has asked me about your company has been flabbergasted and disgusted by your company. It’s a shame.

21 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback. We apologize for any frustration caused by the delay in crafting your ring. We see that you have partnered with management and are glad to know your ring arrived in time for your plans. If there is any further support we can provide, please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

Blue Nile Is Awful

Total sh*t. 1 year old platinum ring literally fell apart while we were just sitting there, watching TV. Blue Nile's "lifetime warranty" didn't cover it, they charged me $500 to repair it, and I've been getting automated emails that say "sorry for the delay..." for 2 fkg months! Definitely take your business elsewhere!

29 April 2026
Unprompted review
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Reply from Blue Nile

We are sorry to hear this has been your experience, and apologize for any frustration. We are unable to locate an order under the provided details and our customer care team would love to assist you further. Please contact us at your earliest convenience.

Rated 5 out of 5 stars

I ordered an engagement ring

I ordered an engagement ring. I felt the entire process was smooth and the process was easy. The amount of selection could be daunting for a guy who doesn’t know much about engagement rings but after asking my future fiancée discreet questions, I was able to use the filters to find the perfect ring for her. She absolutely loves her ring and is constantly showing it off to everyone!

6 June 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Eric! We are thrilled to hear your fiancée adores her ring!

Rated 5 out of 5 stars

The purchase process went really well…

The purchase process went really well and my order was delivered on time. I was very excited to receive my ring and could easily login to see the status.
The ring itself is not quite what I was expecting. The band seems thinner than it looked in the photo and the pear diamonds are cloudy.

28 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback, we are so glad to hear your experience was great! The setting design you chose has a slimmer band, about 1.7mm in width. Our customer care team will be reaching out soon to offer further assistance with any questions you may have.

Rated 1 out of 5 stars

Working with liar / fraud youtuber kyle…

Working with liar / fraud youtuber kyle pallo, a big NO. Shame on you for not researching who you sponsor Blue Nile.

5 June 2026
Unprompted review
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Reply from Blue Nile

Hi Cilia, you likely saw a generic sponsored ad while browsing youtube. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 5 out of 5 stars

All around great!!

Customer service, delivery service, quality

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Thea! We are thrilled to hear you have had an amazing experience with our team!

Rated 2 out of 5 stars

in-store experience not nice.

in-store (Boca Raton) return experience was not too pleasant. store representative was behaving like she was doing us a favor. not welcoming, not a single polite word. it was very obvious that she's not too excited that I bought earrings online, tried in store and decided to return there. Asked to show a few more options. she did, but again with the same spirit. I visited blue nile stores in 3 states - had completely different experience.

1 June 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Sergey, we appreciate your feedback and sincerely apologize this was your experience. Our customer care team would love to assist you with any further questions or concerns regarding your purchases.

Rated 5 out of 5 stars

Blue Nile is My Go To for Jewelry

The website is easy to navigate and saving items I would like to purchase makes the shopping experience easy. Most importantly, I trust the quality of the jewelry Blue Nile carries.

31 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Elizabeth! We are honored to be your go-to jeweler!

Rated 1 out of 5 stars

I purchased the 5-carat diamond stud…

I purchased the 5-carat diamond stud earrings based on the photos shown online. In the product images, the diamonds appeared to sit low in the setting, close to the prongs, which would allow them to lay flat against the ear.

Unfortunately, the earrings I received looked very different. The prongs were much longer than shown in the photos, causing the diamonds to sit far away from the ear instead of flush against it. Rather than looking like classic diamond studs, they hung down from the ear and resembled drop earrings.

I was disappointed because the actual product did not match the appearance depicted online. If you are looking for diamond studs that sit flat and close to the ear, be aware that the setting may not look like the product photos.

17 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We appreciate you sharing your feedback Muhammad. Our customer care team would love to assist you with something new when you are ready, we hope to have the pleasure of assisting you again soon.

Rated 5 out of 5 stars

Fantastic

Fantastic, couldn't be happier, I was sceptical but when I received the engagement ring I ordered exactly as I wanted it, I was really happy. Definitely recommend it.

27 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Stefan! We are thrilled to hear how happy you are with your engagement ring!

Rated 5 out of 5 stars

Beautiful design

Beautiful design, great cut and perfect it size.

22 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Richard, we are so glad to hear everything was a perfect fit!

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