Aviva Reviews 

63,517
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 13,241 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably affordable pricing options and mention finding the digital platform exceptionally easy to navigate when setting up various insurance policies. Consumers truly appreciate the remarkably straightforward online processes, highly competitive renewal rates, and the overall efficiency experienced throughout their entire purchasing journey. Some reviewers were not happy with customer support, specifically describing frustratingly long waiting times and completely unhelpful service interactions over digital chat channels. A few other people also felt that managing account errors or attempting to get direct answers from representatives could sometimes become quite difficult.

What people talk about most

Price

Users describe satisfaction with price, highlighting very reasonable quotes that are often much cheaper than... See more

User experience

Consumers find user experience to be positive, highlighting a quick, straightforward, and easy onboarding... See more

Website

Clients share positive opinions on website, noting that the platform is easy to use and provides a simple... See more

Service

Reviewers mention ambiguous feedback about service, with many highlighting fast, efficient, and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying widely among consumers.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Glad to be back with AVIVA, after 2 years with a disinterested Ageas. My previous AVIVA experiences all good, car, breakdown and home. Good communication and real telephone people. Ageas all AI, 27/... See more

Rated 5 out of 5 stars

I needed to renew my car insurance and my current provider which I had been with for several years and never needed to claim thankfully had increased considerably so I decided to try moneysupermarket.... See more

Company replied

Rated 5 out of 5 stars

Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more

Rated 5 out of 5 stars

Got online for over 50s life insurance Aviva was the best payout. Went online filled out the relevant information. Very simple no health questions asked. Moved on to the direct debit filled in. Job do... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

64K reviews

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Asks customers to review

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4.3

All reviews

(63,517)

12,875 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Still can’t see a Car Insurance Policy…

Still can’t see a Car Insurance Policy on my AVIVA app. How hard should this be!!

14 August 2026
Aviva logo

Reply from Aviva

Morning Dave,
Thanks for your review, so we can get you some further help, please do get in touch with Our MyAviva Online Support Team can help with getting this sorted. They are available Monday - Friday 8am until 6pm via Live Chat.

Simply visit 👉 https://www.aviva.co.uk/help-and-support/contact-us/email-enquiries/myaviva-support/ to either fill out a form, or open up a live chat and the team will do all they can to help.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Thanks
Aviva Social Team

Rated 5 out of 5 stars

Car Insurance

Shopped around for my renewal, Aviva were amazing I am receiving the same level of car insurance cover but it came in £200 less than my current insurer.
So you now have a very happy NEW aviva customer😊

13 August 2026
Rated 5 out of 5 stars

car insurance

Changed to Aviva because they gave a better quote than my present insurance company, even after phoning them up to haggle. Easy to do online, all seems good,lets hope I don't have to use it, as that will be the real test.

12 August 2026
Rated 1 out of 5 stars

a truly appalling company to deal with

a truly appalling company to deal with. beauraucratic, untrustworthy, and even when forced into giving compensation for poor service still doesn't accept it's failings. there are lots of insurance companies out there. don't choose this one!

16 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Adrian, thanks for reaching out and sharing this with us here. We can see this has been far from the experience we aim to provide our customers.

So we can ensure this is logged with the team, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 174042

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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