Aviva Reviews 

63,421
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,164 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online platform is very intuitive and easy to navigate, allowing them to compare quotes and complete their insurance policies quickly without any hassle. Many people appreciate the highly competitive prices and great value found when switching from their previous insurance providers. However, some people mentioned experiencing frustrating issues when trying to reach customer support departments or get prompt assistance over the phone. A few reviewers also noted occasional difficulties with website error messages during checkout or unhelpful service interactions.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and affordable... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how straightforward and... See more

Website

Users describe positive interactions with the website, highlighting its simple navigation and the fast,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide range of opinions. On one hand, reviewers... See more

Customer service

Consumers find customer service to be ambiguous, reflecting a wide divergence in experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Not explicit on all areas, e.g. outbuildings, sheds, garages, (annex with freezer and loo), garden walls, gates etc. Small valuables e.g. every-day watches, phones, handbags, should be covered automat... See more

Rated 5 out of 5 stars

Cannot praise highly enough. I was interested in life insurance. First went online then, after reading information, had a chat with an online advisor. This resulted in me arranging to have a telep... See more

Rated 5 out of 5 stars

I used go compare to find the best price for my insurance needs. Avivia came out competitive but best priced with other companies with the option to tweak policies to my requirements. Their own websit... See more

Rated 5 out of 5 stars

Quote was very competitive and best for the cover I was looking for using Confused.com. Have previously used Aviva a number of times over the years and found them good to deal with when I've had occa... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(63,421)

12,775 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Reasonable premium

Reasonable premium, but much more important was their paying out on two claims that we made, without any issues. Worth the premium just for that.

12 August 2026
Rated 1 out of 5 stars

Appalling service

Appalling service. I requested proof of no claims from Aviva and instead of issuing the correct 12 years no claims, the letter says 1 year. I contacted them to ask why and their response was that they are aware that the MCB letters are going out with the wrong information. My new insurer will cancel my policy if I do not provide proof of no claims so it looks like I could be hundreds of pounds out of pocket because of a preventable mistake.
Apparently they might correct their error sometimes in the next 8 weeks.

8 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for reaching out and sharing this with us here.
We appreciate how this error has impacted you, and our team will be working hard to fix this as soon as possible.
So we can ensure this is resolved for you, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 2 out of 5 stars

Incompetent and/or dishonest.

Incompetent and/or dishonest.

They will not accept proof of NCD even when it meets their very precise requirements - instead they make up new requirements. When you meet these as well - they just reject it with reasons that are simply untrue.

They are frustrating and impossible get a straight answer out of them.

I am on the 4th attempt - if this attempt fails I will cancel my policy within the cooling off period, which no doubt they will try to charge me for.

Go elsewhere.

8 August 2026
Aviva logo

Reply from Aviva

Hi Michael, thanks for sharing this with us here. We're sorry you've faced some trouble uploading your proof of no claims discount successfully.
When cancelling your previous policy, proof of this should have been sent to you, this can then be uploaded online, or by contacting our team directly.
To discuss this further, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 2 out of 5 stars

No Refund due to selling car

I have sold my car today and therefore cancelled the policy. Customer Services inform me that with the admin fee I am not due a refund so actually paying til 12th September for a car I don't own anymore. This is unbelievable.

13 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Valerie, thanks for sharing this with us here.
We appreciate that cancellation fees can be difficult for our customers, so we'll always ensure customers are aware of these when taking out cover with us 🤝
If there's anything else we can do for you, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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