Glad to be back with AVIVA, after 2 years with a disinterested Ageas. My previous AVIVA experiences all good, car, breakdown and home. Good communication and real telephone people. Ageas all AI, 27/... See more
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I needed to renew my car insurance and my current provider which I had been with for several years and never needed to claim thankfully had increased considerably so I decided to try moneysupermarket.... See more
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Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more
Got online for over 50s life insurance Aviva was the best payout. Went online filled out the relevant information. Very simple no health questions asked. Moved on to the direct debit filled in. Job do... See more
Company details
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Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
64K reviews
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Good value,straight forward.
15 August 2026
process was easy and straightforward
17 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Aviva have TOTALLY lost me as a customer
Aviva have TOTALLY lost me as a customer forever.
I took out insurance with them last year. I accidentally didnt opt out of the automatic renewal. Ok, no worries. I've been driving 24 years. EVERY TIME this has happened in the past with various insurance companies I have received a letter or email prior to renewal to say 'your automatic renewal price will be...', thus giving me the option of accepting it or not.
If I didn't get that communication, it's always because I had remembered to opt out.
But this company don't contact you at all beforehand. Oh no. Why? Because then you'd have a choice whether or not to continue with the renewal, wouldn't you.
What Aviva do is send you an email at 12.01am on the day of renewal to say 'thanks for renewing'.
And guess what? If you want to cancel within the 14 days "cooling off" period, they charge you a £28 admin fee. Even though the whole thing is done automatically with AI.
So I've just paid £28 for 5 minutes of insurance (as I already shopped around for a new policy elsewhere in the morning).
Now you might be reading this thinking 'well why didn't you opt out of the automatic renewal?'
Because I didn't know about it. Its automatically turned on by Aviva when you take out the policy (it's not an option when filling out the application details). You have to realise this and go and search for it on your online account. This literally happens to most drivers every year. And again EVERY previous time I've forgotten to opt out for it in 24 years, I've been contacted before renewal.
So this company are very crafty and clearly have deliberately designed this communication to maximise their profits for this scenario.
How do you lose customers? Treat them with complete contempt. Shame on you Aviva. If I'd not have been charged the £28 I may have considered using you again. But this has left a very bitter taste in my mouth.
I reckon this bad review will have ended up costing you more than the £28 you've fleeced from me. I hope it does.
If you have an Aviva car insurance policy in place, go and unclick the renewal on your account. Otherwise you'll get conned out of £30 next year too.
And someone answer me this... how is it a 14 day cooling off period by law if these companies can still charge an admin fee to cancel?! Especially when it's all done by AI now anyway?! Absolutely ridiculous.
Automatically opting in for renewals secretly by the insurance company should be illegal.
17 August 2026
Unprompted review
Reply from Aviva
Hi, thanks for sharing this with us here, we can clearly see this experience hasn't been a positive one for you.
We'll always look to send out your renewal invite within a month of your renewal date, to offer time to shop around 🤝
We appreciate if you didn't see this, the impact this will have had on you.
So we can help answer any further queries you have, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Some explanations were not as clear as…
Some explanations were not as clear as they could have been
17 August 2026
Reply from Aviva
Hi Jade, thanks for sharing this with us. We're sorry to hear this wasn't as smooth as it could have been 🤝
Your feedback means a lot to us, if you need anything in future, please don't hesitate to get in touch.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Stll waiting for my father's death…
Stll waiting for my father's death benefits to be paid he passed away on February 102023 and all they do is llie and fob me off. Promise me that cheque would be paid on about 5 times then all I get is you need to sign forms each time
20 February 2026
Unprompted review
Reply from Aviva
Hi Steve,
Copilot said:
We're very sorry to hear about your father's passing, and we completely understand how upsetting and frustrating it must be to still be waiting for his death benefit claim to be resolved after such a long time.
This isn't the experience we want for our customers, and we'd like to look into this for you. Please send us a private message via our Facebook page with the policy details (and any relevant claim information), and we'll raise this with the team responsible for the policy and ask them to urgently review the case and provide an update.
We appreciate you bringing this to our attention and would like the opportunity to help get this chased up for you.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/ Aviva Social Team
Private Health Insurance
The application process is quite straight forward and the quote is very competitive compared with two other companies I contacted.
16 August 2026
I was very happy with the price of my car insurance …
I was very happy with the price of my car insurance and how easy it was to to use the app happy customer 🙂
15 August 2026
Quick and easy to navigate
Quick and easy to navigate, I got car insurance and saved £200 who wouldn't be over the moon with that.
15 August 2026
Less than half of my renewal quote.
Very easy sign up process.
Literally less than half of my renewal quote.
16 August 2026
Easy to use software
15 August 2026
The car i drive is an import for the…
The car i drive is an import for the last few years i have had to go with the same insurance, but now I have another insurer and cheaper well done
15 August 2026
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