I didn't want the cheapest insurer; Aviva is a well-known quality insurer. The quote for my car insurance was better than my existing company by a good margin with the same level of cover. I feel comf... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I would have awarded them five stars if it were not for the weird way they define their cover on Comparethemarket website - "accident cover included". This is not strictly the case as you need to ad... See more
I shortlisted a good Aviva quote from a comparison site but when i revisited it the premium had been seriously inflated I overcame my initial disappointment by comparing it’s cover with my existing... See more
Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more
Company details
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
64K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Excellent experience
Competitive premiums and good cover from a very reputable company. AVIVA website extremely easy to use.
19 August 2026
Aviva car insurance
Very easy to obtain quote online.Extremely competitively priced and also to obtain cover with no issues at all.
19 August 2026
Very easy to understand and complete.
19 August 2026
Easy to navigate site all options…
Easy to navigate site all options highlighted thus easy to find requirements
19 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Talk to robots
Aviva must be the worst company to try and call. Far too many options to choose from. Eventually received a call back only to be left a message. When you call the number back you get a recorded message saying they will call you back. They don’t callback. If you have an hour to waste call then. Never again, absolutely useless company. Keep well clear.
Standard reply from a useless company. Complaints department have still not contacted me
19 August 2026
Unprompted review
Reply from Aviva
Morning John,
Thank you for taking the time to leave a review.
We understand how frustrating it can be when you're trying to contact us and are faced with a lengthy phone journey, particularly when you're expecting a callback and don't receive the assistance you need. We appreciate that your experience has left you with a very negative impression of our service.
Your comments regarding our phone options, callback process and overall accessibility have been noted and will be shared with the relevant teams for review.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
It’s the first car insurance that was…
It’s the first car insurance that was so simple to follow
19 August 2026
Absolutely shocking service
Absolutely shocking service. Trying to get a pension paid out. After completing all the paperwork and mailing back ( signed for so have proof of delivery) absolutely no response. Have tried phoning but their "advisers" are always too busy to answer the phone. Have tried sending emails and messages through MyAviva but nothing. Complete waste of space.
18 August 2026
Unprompted review
Reply from Aviva
Morning,
Thank you for taking the time to share your feedback.
We understand how frustrating it is when you're waiting for an update on a pension payout and feel unable to get the information you need. From what you've described, you've taken the necessary steps to return your paperwork and have made several attempts to contact us through different channels without receiving a response.
So we can get you some further help and support and to make sure concerns are logged, please do pop us a private message on Facebook, with your full name, D.O.B, policy number and best contact details.
If you search for Aviva in the Facebook search bar, you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: 174744
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
Awful customer service and overall…
Awful customer service and overall experience I changed insurers because the customer service was so bad. Yasmina in particular was someone who dealt with me and was incredibly rude.
19 August 2026
Unprompted review
Reply from Aviva
Morning Molly,
Thank you for taking the time to leave a review.
We're very sorry to hear that your experience with our customer service did not meet your expectations and that this led you to move your insurance elsewhere. Providing helpful, professional and respectful service is extremely important to us, so it's particularly disappointing to hear your comments.
We understand that the way a customer interaction is handled can have a significant impact on their overall experience. So we can share your feedback regarding your interaction with Yasmina please do pop us a private message on Facebook with your full name, D.O.B, policy number, along with the reference 174741
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
easy and quick
19 August 2026
They just won’t let you to cancel the…
They just won’t let you to cancel the policy when you no longer have a car. There’s no option to cancel on the app and the number they want you to call dosent work.
19 August 2026
Unprompted review
Reply from Aviva
Morning Benazir,
Thank you for your feedback. We're sorry to hear about your experience and appreciate how frustrating it must have been when trying to cancel your policy after no longer having a car.
We understand that customers expect a straightforward way to manage their policies, and we're sorry that you were unable to find a cancellation option in the app and experienced difficulties contacting us by phone. This is not the level of service we aim to provide.
With the policy you hold you should be able to cancel this within your online account so I'm not sure why you haven't been able to. So we can get you some further help and support please do pop us a private message on Facebook with your full name, D.O.B and policy number along with the reference 174731.
If you search for Aviva in the Facebook search bar, you’ll find our page. We’ll pick it up from there and help connect you with the right team.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
BEWARE
BEWARE - I just got swindled by Aviva.
I've been an Aviva customer for 10 years, with multiple insurance products. I always ticked a "no" to auto-renew but doing it through their website automatically added this option.
Their renewal emails went to my Junk folder and there was no paper-based reminder. So a when a massive hike in my insurance premium came through, I decided to move on. However, I was then informed that, even though my policy was active for 24 hours (which was unknown to me in the first place!), there is now a £50 cancellation charge.
I explained that I wasn't even aware or the auto-renewal, that I've been a faithful customer for 10 years, that I hold multiple products with Aviva - but to no avail. I had to hand over £50 for one day of insurance.
A perfect example of how to lose a customer. I will now be moving all my other products to other providers.
Beware of the Aviva swindle.
19 August 2026
Unprompted review
Reply from Aviva
Morning Stevo,
Thank you for taking the time to share your feedback and for being an Aviva customer for so many years.
We're sorry to hear about your experience and understand your frustration around the circumstances surrounding your renewal.
We appreciate that finding out a policy has renewed when you were not expecting it, and then being charged a cancellation fee, would be disappointing.
We recognise your concerns regarding renewal communications and the fact that the emails were not brought to your attention. We understand how this, combined with an increase in premium and the subsequent cancellation charge, has left you feeling let down.
It's particularly disappointing to hear that this has affected your trust in us to the extent that you're considering moving your other products elsewhere. We value the loyalty you've shown over the years and regret that we have not met your expectations on this occasion.
So we can make sure your concerns are logged, please feel free to pop us a private message on Facebook, with your full name, D.O.B and policy number.
If you search for Aviva in the Facebook search bar, you’ll find our page. We’ll pick it up from there. Just provide the reference: 174730
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
Insurance "blues"
I have two car insurance policies with Aviva both switched this year from Saga. My wifes policy switched online with little issue bar sending the no claims proof via e-mail instead of uploading as document saved could not be found on their window although available in my computer .With my policy the "proof of no - claims " was firstly not verified as Saga did not include the finish date with them. They sent 2 documents , one including both requirments , the second with just the "no claims" . Confusing of Saga and of course I sent the wrong one with my policy but "got lucky" and sent the correct one with my wifes, hence no issue with hers.
So sent the correct document to Aviva. No "red flag" e -mail from them by the way.This time it was questioned because of a "no fault" accident that my wife had had logged because she is a named driver on my policy. I was asked to request Saga to remove this as this did not apply. Really not sure about that!!. Spoke to Saga who refused to change the document. Great, so I have have made a complaint to Saga as had said to Aviva I would try to get this done. As it stands Aviva have now approved my no - claims by e -mail and I am awaiting a call from Saga to protest at my situation.I remain uncomfortable that I have been asked by Aviva to change a document which my old insurer Saga refuse to do because they say it is correct.Will this come back to bite me in the future that`s the issue.?
When will insurance companies stop playing silly beggars with people eh!We all know they don`t want us to change as they make more money with less hastle for them. All on an insurance data base anyway, yes.
18 August 2026
Reply from Aviva
Morning John,
Thank you for taking the time to share your experience and for choosing Aviva for both your car insurance policies.
We're pleased to hear that your wife's policy was set up with minimal issues, although we're sorry there were difficulties with the document upload process. We also understand how frustrating and confusing the situation with your proof of no claims and previous insurer documentation must have been.
We appreciate your concerns regarding the accident information shown on the documentation provided by Saga. We recognise that being asked to query information with a previous insurer, only to be told that the document is correct, can leave you feeling uncertain about the outcome. It's understandable that you would want reassurance that this won't cause issues in the future.
In regards to your wife's non fault claim, it would need to be noted on her policy under her own details as it was your wife who had the claim and not yourself.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
Very efficient service.
14 August 2026
Aviva Platinum (via comparison sites): fine to buy, impossible to amend, shoddy on cancellation
I needed to renew car insurance for my Tesla after my previous provider hiked the premium. I went through the comparison sites and found Aviva Platinum matched my previous cover at a similar price, so I bought it.
Shortly after, my wife found a joint breakdown policy covering both our cars — far better cover than Aviva's basic breakdown add-on — and I realised I didn't need Aviva's Motor Legal cover either. I tried to amend my policy to remove these two add-ons. Saving: £2, on a £400+ policy.
The real issue: there is no way to speak to a human about an existing policy bought online. No phone number, no email, just a chatbot that refuses to escalate to a person for anything administrative. (I can only hope this isn't also true for claims — that would be a different level of problem entirely.)
With no way to make a simple amendment, I cancelled the policy outright and took my business elsewhere.
What followed made it worse:
My policy was due to start 8 September at 00:01. Aviva's cancellation confirmation states the policy "will end on 08/09/2026 at 23:59" — implying a full day of cover I never had and never paid for. Either sloppy templating or a genuine error; either way, not confidence-inspiring for something insurance-related.
The same email — sent from a no-reply address, so there's no way to query it — says refunds are issued "within 5 working days of any outstanding direct debits." I paid in full by credit card. No direct debit was ever set up. It reads like a copy-paste from a different policy type.
It feels like customers who arrive via comparison sites are treated as second-tier — no direct contact at all — while Aviva's direct-channel customers get an actual phone number. I was an Aviva customer for years on a previous car and never had this level of difficulty reaching someone.
If you're buying Aviva through a comparison site: the price is competitive, but be aware you have zero ability to speak to anyone if anything needs changing after purchase.
17 August 2026
Unprompted review
Reply from Aviva
Morning Giuseppe,
Thank you for taking the time to share your experience. We're pleased that you found our cover competitive and that Aviva Platinum met your requirements initially. However, we're sorry to hear that your experience after purchasing the policy did not meet your expectations.
We understand how frustrating it must have been to try to make what should have been a straightforward change to your policy and feel unable to reach the support you needed. We also appreciate your concerns regarding the wording of the cancellation confirmation and refund information. Clear, accurate communication is important, and we're sorry that these messages left you with doubts and unanswered questions.
With this type of policy it is made clear it is an online only policy where you are able to manage it yourself online, this is how they are able to keep the costs lower. We do have customer service support via email and live chat and in the event of a claim there is telephony support.
We're disappointed that this experience led you to cancel your policy and take your business elsewhere, especially as you've previously been an Aviva customer.
Thank you again for sharing your detailed feedback, as it helps us understand where improvements may be needed. We wish you all the best with your new provider.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
Easy to proceed
Easy to proceed. Would like to add that to speak to a human would be extremely helpful
19 August 2026
Ease of interaction and speed in…
Ease of interaction and speed in completing the transaction
14 August 2026
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