Aura Insurance Reviews 

221
•
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 100 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being extremely helpful, friendly, and understanding when resolving policy issues. People truly appreciate the quick and simple communication, which makes managing details and asking questions completely smooth. However, some people mentioned that their policies were unexpectedly cancelled and that customer service staff could occasionally be very rude. A few other people also felt that sudden payment complications, unexpected admin charges, and faulty devices caused a lot of frustration. Reviewers noted that dealing with these administrative hurdles and trying to reach someone on the phone was sometimes challenging.

What people talk about most

Customer service

Clients share positive opinions on customer service, highlighting that representatives are attentive,... See more

Staff

Reviewers mention positive feedback about staff, consistently praising representatives for being... See more

Cancellation

Customers experienced significant frustration regarding unexpected policy cancellations and excessive fees.... See more

Service

Reviewers express mixed feelings regarding the service, as some consumers report frustrating experiences... See more

Payment

Users describe ambiguous interactions with payment regarding their policies. Some consumers expressed deep... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.8

Great

TrustScore 4 out of 5

221 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 30% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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3.8

All reviews

(221)

101 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Had 2 problems and they solved them…

Had 2 problems and they solved them very easily and mad the process very easy

16 March 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura

Rated 5 out of 5 stars

Smiley at customer service

Smiley at customer service was incredibly helpful and attentive to my issue. Had an issue contacting a supervisor and when putting me on hold made sure multiple times if I was okay waiting for it which I was. Her call back was efficient and she helped me more than I can say.

9 March 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Ahmed,
Thanks so much for sharing your experience with us. We have passed your comments onto Smiley.
Regards,
A-Choice

Rated 1 out of 5 stars

Do not use this company

Do not use this company, customer service and telematics technology is terrible.
I have previously had telematic devices installed on my car from other insurers without issue.
Since switching to Aura had nothing but technical issues with differing devices and they are now threatening to cancel my policy claiming interference from my mobile phone despite trying multiple device options and working with their technical team on several occasions.
They are telling me if THEY cancel the policy they will not refund the 15% commission approx £243.75 they have taken on the policy as apparently it is my fault so i will be massively out of pocket, but very 'kindly' offered to waive the cancellation fee for them to cancel my policy.
Avoid like the plague. Feel as though i have been totally miss sold this policy.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Very easy company to work with

Very easy company to work with, very helpful when needed and would definitely recommend to others

4 March 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Danielle,
Thank you for your kind words and 5-star rating!
Regards,
Aura

Rated 5 out of 5 stars

Lorraine was great help and really nice…

Lorraine was great help and really nice and friendly made the experience much better

19 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Alfie
Thank you for taking the time to leave us a review. Much appreciated!
We have passed your comments onto Lorraine.
Regards,
Aura

Rated 4 out of 5 stars

Excellent customer service

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

19 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Henry,
Thank you for your 4-star review. We appreciate the feedback.
Regards,
Aura

Rated 5 out of 5 stars

Tracker device concern

The rep answered all my questions and was very helpful thank you Shazia

17 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Tracy,
We're grateful for your review. It means a lot to our team. We have passed your comments onto Shazia.
Regards,
Aura

Rated 4 out of 5 stars

Big thank you to Shazia your customer…

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and get it sorted kept me on the phone till it was. Great customer service !!

9 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for your 4-star review. We appreciate the feedback. We have passed your comments onto Shazia,
Regards,
Aura

Rated 5 out of 5 stars

Good Experience

Naomi provided a very informative customer service

6 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Anthonie,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
Aura

Rated 2 out of 5 stars

I cancelled my insurance with them

I cancelled my insurance with them, they issued a certificate of cancellation but ended up not telling the finance provider who ended up charging me two extra months. They say it will be refunded and it’s a error on their end but they’ve been clueless

3 February 2026
Unprompted review
Rated 5 out of 5 stars

Very easy and professional

Very easy and professional

27 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Joanne,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura

Rated 5 out of 5 stars

Very helpful staff

26 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Zak,
We're grateful for your review. It means a lot to our team. We have passed your comments onto our agents.
Regards,
Aura

Rated 5 out of 5 stars

I’m really sorry can’t remember the…

I’m really sorry can’t remember the ladies name but she was polite and was amazing with giving the information I was needing and explaining things when I wasn’t fully understanding them.

26 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Nel,
Thanks for taking the time to leave us a review. We appreciate it. We have passed your comments onto Julia.
Regards,
Aura

Rated 1 out of 5 stars

Poor Customer service

Poor Customer service, 30 mins on hold at least everytime, hidden charges for backing out, and complicated features to insurance compared to others.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

Scammers? Insurance company to mess you around.

I wasn’t going to write a review but I feel like it’s necessary for people who are considering this insurance company. I feel like I’ve been messed around by this company and robbed of my money. I’ve cancelled the payment and insurance has been cancelled and I’m currently waiting to send back the device. I had to send them documents which I updated them weekly by email, they don’t check their emails. So what would happen was I would get a 7 day cancellation notice then they would take out the insurance payment and cancel the insurance. After sending a snotty email they then reinstated the insurance but they then did this AGAIN! I work very awkward hours and never have the chance to call, so I asked my mum to call on my behalf which she was told I need to authorise her to speak on my behalf. She was told someone would “personally respond to the email” which they did not. As she called back and then was told I would need to give certain details, why couldn’t this have been said all in the first phone call I don’t know waste of time. I then wasn’t able to contact because of the Christmas period and didn’t get another email until later by then I had decided I’m not going to get messed around by this company anymore. I feel like I have been scammed and robbed. The positive reviews seem fake and it looks like a lot of other people are having the same issue as I am. Avoid this company don’t let a cheap price for insurance fool you!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Good customer service

Really helpful and great customer service

7 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Oscar,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto our agent.
Regards
Aura

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