Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more
Company replied
I had an amazing experience with them, very clear on the phone with amazing support if I needed anything re-explained. Great customer service where they truly care for what you want. As a 19 year old... See more
Company replied
Smiley at customer service was incredibly helpful and attentive to my issue. Had an issue contacting a supervisor and when putting me on hold made sure multiple times if I was okay waiting for it whic... See more
Company replied
Company details
Written by the company
Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4509
- www.aurainsurance.co.uk
3.8
Great
165 reviews
Replied to 78% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Aura service itself is amazing,and also…
Aura service itself is amazing,and also I would have to say that the costumer service is on top!
Thank you for your service and assistance!
I’m happy that I choose Aura insurance!
27 April 2026
Unprompted review
Reply from Aura Insurance
Hi Cristina,
Thanks for your review and choosing to insure with Aura. We appreciate your great feedback and comments.
Regards,
Aura
Great customer service from Celine
22 April 2026
Unprompted review
Reply from Aura Insurance
Hi Priya,
Thanks so much for sharing your experience with us. We have passed your comments onto Celine.
Regards,
Aura
Lady was very helpful on the phone
Lady was very helpful on the phone, no faffing about got what I needed to do done quickly. Lovely service
15 April 2026
Unprompted review
Reply from Aura Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
Aura
Awful insurance talk down to you like…
Awful insurance talk down to you like an idiot awful people and unfair stay away!!!!
7 April 2026
Unprompted review
Reply from Aura Insurance
Hi Darren
We value your feedback.
We expect our agents to always demonstrate courtesy and kindness towards our customers. Professional behaviour is a priority for us at all times.
I have called you to discuss your review. Please call me on the number left on your voicemail or contact me at feedback@premiumchoice.co.uk.
Thank you once again for sharing your input.
I'm here to help.
Kate
Reply from Aura Insurance
Hi Lillie-May,
We're grateful for your review. It means a lot to our team.
Regards,
Aura
Reply from Aura Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
Reply from Aura Insurance
Hi Lewis,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
Lisa was brilliant so helpful and kind…
Lisa was brilliant so helpful and kind would recommend highly
21 March 2026
Unprompted review
Reply from Aura Insurance
Hi Morgan,
Thank you for your kind words and 5-star rating! We have passed your comments onto Lisa.
Regards,
A-Choice
Had 2 problems and they solved them…
Had 2 problems and they solved them very easily and mad the process very easy
16 March 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Smiley at customer service
Smiley at customer service was incredibly helpful and attentive to my issue. Had an issue contacting a supervisor and when putting me on hold made sure multiple times if I was okay waiting for it which I was. Her call back was efficient and she helped me more than I can say.
9 March 2026
Unprompted review
Reply from Aura Insurance
Hi Ahmed,
Thanks so much for sharing your experience with us. We have passed your comments onto Smiley.
Regards,
A-Choice
Do not use this company
Do not use this company, customer service and telematics technology is terrible.
I have previously had telematic devices installed on my car from other insurers without issue.
Since switching to Aura had nothing but technical issues with differing devices and they are now threatening to cancel my policy claiming interference from my mobile phone despite trying multiple device options and working with their technical team on several occasions.
They are telling me if THEY cancel the policy they will not refund the 15% commission approx £243.75 they have taken on the policy as apparently it is my fault so i will be massively out of pocket, but very 'kindly' offered to waive the cancellation fee for them to cancel my policy.
Avoid like the plague. Feel as though i have been totally miss sold this policy.
6 March 2026
Unprompted review
Very easy company to work with
Very easy company to work with, very helpful when needed and would definitely recommend to others
4 March 2026
Unprompted review
Reply from Aura Insurance
Hi Danielle,
Thank you for your kind words and 5-star rating!
Regards,
Aura
Very helpful and easy to resolve issues
Very helpful and easy to resolve issues
26 February 2026
Unprompted review
Reply from Aura Insurance
Hi Jinu,
Thanks so much for sharing your experience with us.
Regards,
Aura
Lorraine was great help and really nice…
Lorraine was great help and really nice and friendly made the experience much better
19 February 2026
Unprompted review
Reply from Aura Insurance
Hi Alfie
Thank you for taking the time to leave us a review. Much appreciated!
We have passed your comments onto Lorraine.
Regards,
Aura
Excellent customer service
Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.
19 February 2026
Unprompted review
Reply from Aura Insurance
Hi Henry,
Thank you for your 4-star review. We appreciate the feedback.
Regards,
Aura
Tracker device concern
The rep answered all my questions and was very helpful thank you Shazia
17 February 2026
Unprompted review
Reply from Aura Insurance
Hi Tracy,
We're grateful for your review. It means a lot to our team. We have passed your comments onto Shazia.
Regards,
Aura
Big thank you to Shazia your customer…
Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and get it sorted kept me on the phone till it was. Great customer service !!
9 February 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for your 4-star review. We appreciate the feedback. We have passed your comments onto Shazia,
Regards,
Aura
Reply from Aura Insurance
Hi Anthonie,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
Aura
I cancelled my insurance with them
I cancelled my insurance with them, they issued a certificate of cancellation but ended up not telling the finance provider who ended up charging me two extra months. They say it will be refunded and it’s a error on their end but they’ve been clueless
3 February 2026
Unprompted review
Reply from Aura Insurance
Hi Joanne,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
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