Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.
Company replied
despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more
Company replied
i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more
Company replied
Company details
Written by the company
Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4509
- www.aurainsurance.co.uk
3.8
Great
221 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 30% of negative reviews
Typically replies within 2 weeks
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Good service but long wait times
Wait times were very long to get through to an agent but the lady who dealt with my enquiry was thorough, answered all my questions and helped me very quickly. I wanted to change my payment date for each month and she dealt with it quickly.
8 June 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for your 4-star review. We appreciate the feedback. We apologise for the long wait time you experienced.
Regards,
Aura
Reply from Aura Insurance
Hi Robbie
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Great customer service
Quick and simple call with customer service who dealt with my request in fast, friendly and efficient manner..he did tell me his name but can't remember but he provided a top tier service.
4 June 2026
Unprompted review
Reply from Aura Insurance
Hi Margaret,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Stephen.
Regards,
Aura
Naiomi was very helpful and…
Naiomi was very helpful and understanding due to personal circumstances I needed additional support regarding payment and it was dealt with very efficiently and the agent was lovely and understanding
4 June 2026
Unprompted review
Reply from Aura Insurance
Hi Jess,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
Aura
I had an issue with a missed payment
I had an issue with a missed payment, and when I contacted client services, the agent I spoke with was very understanding, helpful and professional and without any issues or drama, and immediatly resolved the issue and the overall services from Aura I would 100% recommend others to take out Car insurance with.
29 May 2026
Unprompted review
Reply from Aura Insurance
Hi Alex,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto our agent.
Regards,
Aura
Reply from Aura Insurance
Hi Taylor,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
Aura
Reply from Aura Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Very attentive customer service
Very attentive customer service
Shout to the lovely South African lady
21 May 2026
Unprompted review
Reply from Aura Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura
Although support lines are always busy…
Although support lines are always busy and you need to wait a bit , support people are always helpful
21 May 2026
Unprompted review
Reply from Aura Insurance
Hi Tayfun,
Thank you for your 4-star review. We appreciate the feedback. Apologies for the long wait times you have experienced.
Regards,
Aura
Great customer service
Just renewed my insurance for another year with aura insurance, everytime that I’ve called them they have been great help and always friendly, the hold periods are usually not for too long and they are able to help with everything I’ve questioned.
13 May 2026
Unprompted review
Reply from Aura Insurance
Hi Anisha,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto out agent.
Regards,
A-Choice
I was speaking to a lady and she helped…
I was speaking to a lady and she helped me with manners and made sure that she kept me calm throughout the conversation. I cannot remember the name sadly but i hope she goes far within the company because shes brilliant
12 May 2026
Unprompted review
Reply from Aura Insurance
Hi Leesha,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Julia.
Regards,
A-Choice
Shocking customer service
I’ve tired to call serval times no one answers the phone!im extremely disappointed in the customer service considering I pay each month I expect a pleasant kind service however there is no customer service!! I’ve emailed called and had no response. I would not recommend this insurance company as they clearly only care as to wether they are getting paid.Im paying people’s wages who won’t even answer the phone so why are they being paid?
4 May 2026
Unprompted review
Reply from Aura Insurance
Hi Natalie
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Good at first........
At first all good, a cheap price on my car insurance for a 19 year old. However when I changed my car, same engine size and nothing too extravagant they refused to cover me and then said they'll cancel my insurance - as a youngster you can't afford to have your insurance cancelled, so I had to cancel. Then they tried to charge me a £50 admin fee ! I tried to speak to someone about but no response, i challenged it by email, no response. Next I heard it had been passed to a debt collector. Seriously AVOID !!!!
1 May 2026
Unprompted review
Reply from Aura Insurance
Hello customer
Thank you for your review.
As an insurance broker, we are only able to offer policies from the insurers on our panel. When a customer changes their vehicle, it’s possible that the new car may not be covered by their existing insurer, which unfortunately may lead us to cancel the policy.
I’d like to assist you further, but I cannot locate your file since your review does not include your details.
Please reach out to me at feedback@premiumchoice.co.uk. I am here to help, and I look forward to hearing from you.
Thank you
Kate
Aura service itself is amazing,and also…
Aura service itself is amazing,and also I would have to say that the costumer service is on top!
Thank you for your service and assistance!
I’m happy that I choose Aura insurance!
27 April 2026
Unprompted review
Reply from Aura Insurance
Hi Cristina,
Thanks for your review and choosing to insure with Aura. We appreciate your great feedback and comments.
Regards,
Aura
Great customer service from Celine
22 April 2026
Unprompted review
Reply from Aura Insurance
Hi Priya,
Thanks so much for sharing your experience with us. We have passed your comments onto Celine.
Regards,
Aura
Lady was very helpful on the phone
Lady was very helpful on the phone, no faffing about got what I needed to do done quickly. Lovely service
15 April 2026
Unprompted review
Reply from Aura Insurance
Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
Aura
Awful insurance talk down to you like…
Awful insurance talk down to you like an idiot awful people and unfair stay away!!!!
7 April 2026
Unprompted review
Reply from Aura Insurance
Hi Darren
We value your feedback.
We expect our agents to always demonstrate courtesy and kindness towards our customers. Professional behaviour is a priority for us at all times.
I have called you to discuss your review. Please call me on the number left on your voicemail or contact me at feedback@premiumchoice.co.uk.
Thank you once again for sharing your input.
I'm here to help.
Kate
Reply from Aura Insurance
Hi Lillie-May,
We're grateful for your review. It means a lot to our team.
Regards,
Aura
Reply from Aura Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
Reply from Aura Insurance
Hi Lewis,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura
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