Animal Friends Insurance Reviews 

55,238
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(55,238)

10,101 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I am a customer of Animal Friends…

I am a customer of Animal Friends Insurance for several years now. It was one of the best decisions ever made in regard to our GSD. The breed is known for some health challenges and life can be unexpected,too. We have claimed twice for different reasons after the unexpected vet visits. There were no problems at all. I would recommend this insurance company.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Karolina,

We are so pleased to hear this, thank you for your review and recommendation.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Dog dental treatment

Claim was dealt with expeditiously when my dog had to undergo dental treatment. My vet and Animal Friends worked together to deal with the paperwork and process the claim, keeping me informed throughout. Payment was made swiftly.

7 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Adrienne,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

Good at paying out overall

Good at paying out overall. Sometimes a big delay between claiming and payment.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Gillian,

We are so pleased to hear this, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Always pay claims for my OAP dog very…

Always pay claims for my OAP dog very promptly. Never has any issues.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Jackie,

We are pleased to hear that we have been able to help, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

The payment for treatment

The payment for treatment to my pets is paid into my account quickly after I’ve paid the vet

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ian,

We are pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Unnecessary evcess payments

Nothing made this experience great. While I accept that Bracken had three lumps removed at the same time, this did not require three separate lots of anaesthetic. There was no reason to apply three policy excesses to his treatment.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi James,

We are sorry to hear this.

To confirm, if the lumps are diagnosed as different conditions, these are treated as separate claims and further excess fees are taken.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Easy to claim

Ease of doing a claim and speed of payment

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 3 out of 5 stars

Who says you can't have it both ways

Raised premia based on age and also reduced percentage of claimed amount...due to age of pet.

Cake and eat it?

19 October 2025
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Michael,

We are sorry to hear this.

For all of our policies for dogs over the age of 8, and cats over the age of 10, a co-payment is applied.

This means that we would look to pay 80% of the claimable costs, less your excess, and you would be responsible for the remaining 20%.

If you would like to discuss your premium further, you can call the team on 0344 557 0300 between 9am-5pm, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Animal Friends liaised with my vet to…

Animal Friends liaised with my vet to enable the part of the treatment covered by my insurance to be paid directly to the vet. Payment of the claim was made promptly and I was kept informed.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Cathie,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent

Excellent service highly recommended

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Anita,

We are so pleased to hear that you are happy with the service provided, thank you for your review and recommendation.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Fantastic service

Advisors are friendly and information. Fantastic service

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Andrea,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

Fast payment but slow at acting

Once they have agreed the claim they pay very quickly , although every email sent takes 3 days before they answer which slows down the process.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Tracy,

Thank you for your review.

To confirm, you can also contact us on Live Chat which can be accessed via our website, as well as calling the team on 0344 557 0300 between 9am-5pm, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

The process works but can't help with…

The process works but can't help with exorbitant charges and costs from Vet. Medications mark up. Hopefully government review will make a difference.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lee,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Speedy payment after vet treatment

Speedy payment after vet treatment. Many thanks

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Steve,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very happy with the cover

I was referred by a friend for this pet insurance. Quoting and signing up for a plan was super easy. Everything was well explained.
Very happy so far. My furry friend is well protected.
I like how much cover is provided, and how easily this can be amended.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are so pleased to hear this, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent Service Dealt with claim…

Excellent Service Dealt with claim quickly

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Julie,

We are so pleased to hear that you are happy with the service provided, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Always prompt with payment

Always prompt with payment , never any quibble since the direct claim was started for my dogs diabetes medication . Customer service is friendly and helpful .

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look