American Golf Reviews 

180,582
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 21,065 reviews, reviewers overwhelmingly had a great experience with this company. People frequently highlight that the staff members are extremely welcoming, exceptionally knowledgeable, and thoroughly patient when guiding them through their equipment choices and purchases. Consumers genuinely value the detailed custom fittings and professional advice that ensure they find the right products for their personal sporting needs. Shoppers frequently mention finding great competitive prices and a wonderful variety of items available conveniently in store. Some reviewers were not happy with specific clothing products, clearly mentioning recurring problems with incorrect sizing, poor design, and disappointing overall fit.

What people talk about most

Staff

Customers report a high level of satisfaction and appreciation for the staff, highlighting their welcoming... See more

Product

Reviewers mention positive feedback about product quality, value, and selection. Consumers frequently praise... See more

Service

Customers consistently note positive experiences with service, highlighting knowledgeable and thorough staff... See more

Price

Clients share positive opinions on price, consistently highlighting reasonable costs, competitive pricing,... See more

Customer service

Consumers find customer service to be exceptionally positive and welcoming. Reviewers frequently highlight... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went in with £10 birthday voucher and purchased a pair of Under Armour shorts and some Taylor Made TP5 golf balls. The transaction was handled by Nigel Thomas who is a credit to your company and al... See more

Company replied

Rated 5 out of 5 stars

As always the lads at American Golf in Aintree looked after me with great knowledge and professionalism..Big shout out to young Oliver the newby who is very friendly and knowledgeable.. thanks aga... See more

Company replied

Rated 5 out of 5 stars

Great help and guidance from staff member, who was able to talk me through styles, options and price points for a new putter. Gave me time to practice, understand what was suitable for my game and fou... See more

Company replied

Rated 5 out of 5 stars

Great guys at American Golf they helped me and my son purchase new set of clubs each. Oscar who looked after us was very knowledgeable and spent a lot of time showing us techniques and tips which re... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

181K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(180,582)

20,361 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really good experience with an iron…

Really good experience with an iron fitting at AG York thanks to Dean. Really engaging, knew his stuff and not pushy at all. Gave me some really good insights and helped me out massively, really appreciate it.

16 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Dean. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

Made welcome

17 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great service

Went to the Thurrock branch to buy a Powakaddy. The member of staff was very helpful in explaining the difference between the various models and demonstrating how they worked. There was a problem registering the warranty and the staff went the extra mile and were able to register for us.
Great service.

17 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

I was looking for a new putter

I was looking for a new putter, popped into the Hedge End. My decision was made easier by the help I received from Helen in the store. Assessed my putting action and gave me some great tips on choosing my new putter, was friendly and helpful

17 August 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Helen. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

Fantastic service and really helpful…

Fantastic service and really helpful member of staff

12 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team was helpful.

Thanks again for sharing your experience.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great service again

As always the lads at American Golf in Aintree looked after me with great knowledge and professionalism..Big shout out to young Oliver the newby who is very friendly and knowledgeable.. thanks again lads and cheers to Ronan for finding me a great pair of Under Armour golf shoes...Cheers guys.. exceptional as always..

Regards

Mal

16 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Oliver and Ronan. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

Luke quickly understood my need and…

Luke quickly understood my need and addressed the question accordingly. I am a left handed and he outlined my options very well.
I would unreservedly recommend him as a golf consultant for people looking to upgrade their golf clubs.

17 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Luke. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 3 out of 5 stars

Very happy with AG but gift cards arrived damaged

Very happy with the product (gift cards), arrived on time and purchasing process was easy with unexpected free delivery!
However, the cards arrived damaged by the courier. Several of the cards were bent in half, hopefully they are still useable! Perhaps they could be better packaged to help avoid damage.

16 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your detailed feedback. 

We’re pleased to hear that you were happy with the gift cards, found the ordering process straightforward, and appreciated the free delivery.

However, we’re very sorry that several of the cards arrived damaged by the courier. 

We completely understand your concern, particularly as these were purchased as gifts. 

We appreciate your suggestion regarding the packaging and will ensure this feedback is shared with the relevant team for review.

If you do wish to raise this further, please email in at aftersales@americangolf.co.uk.

We apologise for the inconvenience caused.

Rated 5 out of 5 stars

We popped into American Golf Trafford…

We popped into American Golf Trafford which was super easy to park. The item we needed was there on the shelf? The assistant helped get it down and took it to the payment desk for us..And he also offered to take it out to the car.

Very friendly staff, great service and always keen to help you out with your purchase

17 August 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for your fantastic feedback. 

We’re delighted to hear that you found our Trafford store convenient to visit and that our team provided such friendly and helpful service.

It’s great to know that the assistant was able to help you with the item and even offered to take it out to your car. 

We really appreciate you taking the time to share your experience and will be sure to pass your kind comments on to the team.

We hope to welcome you back again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Knowledgeable and always helpful staff

Knowledgeable and always helpful staff, no matter what time of the day.

17 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 4 out of 5 stars

Ping golf T shirt

Ok experience. Your Ping tops are not true to size. I would recommend ordering a smaller size.
It would be good when ordering online to have the option of the goods being delivered to a local store to avoid postage charges as one loses the postage money on returns.
Also the Sidcup store does not have any ladies' clothes to offer.

11 August 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you once again for your valuable feedback. 

We truly appreciate you highlighting the sizing concerns with our Ping tops and your suggestion about offering local store delivery options to help with postage costs. 

We also acknowledge your note about the limited ladies' clothing selection at our Sidcup store and will pass this on to the appropriate teams. 

We hope to improve your experience with us moving forward.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Great place to shop for all my golfing…

Great place to shop for all my golfing needs. Staff very helpful and friendly very knowledgeable

17 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your lovely feedback. 

We’re delighted to hear that you consider American Golf a great place to shop for all your golfing needs and that you consistently find our staff friendly, helpful and knowledgeable.

We really appreciate your continued support and look forward to welcoming you back again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Great help and guidance from staff…

Great help and guidance from staff member, who was able to talk me through styles, options and price points for a new putter. Gave me time to practice, understand what was suitable for my game and found an excellent solution. Great experience, would definitely recommend.

17 August 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for your feedback. 

We’re glad you had a positive experience choosing your new putter.

It’s great to hear that our team understood your needs, explained the options, and let you try different styles before helping you find the right one.

We appreciate your recommendation and hope you enjoy your new putter!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

best shop for golf

12 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your fantastic 5* review! 

We're thrilled to be your go-to shop for golf. 

Looking forward to assisting you again soon!

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great staff very knowledgeable and…

Great staff very knowledgeable and helpful

17 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Good product

Good product

17 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

You must swing the clubs!

Excellent service.
Was undecided between two sets of irons, but got to hit with both 7s.
I had done a bit of research, and ended up picking the clubs that I thought I would like least, purely based on the feel

16 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic feedback.

We’re delighted you received excellent service and could try both sets of irons before deciding. 

We’re glad comparing their feel helped you choose the right clubs.

We hope you enjoy your new irons.

Kind regards,
AG Service Team

Rated 4 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look