American Golf Reviews 

180,519
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 20,973 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the store staff for being exceptionally helpful, polite, and knowledgeable during personalized product selections and professional club fittings. Many people also value the smooth transaction processes, accommodating customer service, and great value found across a wide range of available items. Some reviewers were not happy with occasional pricing discrepancies on receipts or instances where staff members failed to offer active assistance inside the store. A few consumers additionally mentioned difficulties receiving technical guidance on specific purchased products and having to address these unexpected issues later on.

What people talk about most

Staff

Customers report a high level of satisfaction and appreciation for the staff, highlighting their welcoming... See more

Product

Reviewers mention positive feedback about product quality, value, and selection. Consumers frequently praise... See more

Service

Customers consistently note positive experiences with service, highlighting knowledgeable and thorough staff... See more

Price

Clients share positive opinions on price, consistently highlighting reasonable costs, competitive pricing,... See more

Customer service

Consumers find customer service to be exceptionally positive and welcoming. Reviewers frequently highlight... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went in with £10 birthday voucher and purchased a pair of Under Armour shorts and some Taylor Made TP5 golf balls. The transaction was handled by Nigel Thomas who is a credit to your company and al... See more

Company replied

Rated 5 out of 5 stars

Great guys at American Golf they helped me and my son purchase new set of clubs each. Oscar who looked after us was very knowledgeable and spent a lot of time showing us techniques and tips which re... See more

Company replied

Rated 5 out of 5 stars

Went in for a first ever iron fitting with Tim at the Stonelees store. Attention to detail from Tim was second to none and was able to advise on not only club specifics but elements of my setup that h... See more

Company replied

Rated 5 out of 5 stars

I went to American golf just to look at the selection of irons and was greeted by Hamish who was polite and knowledgeable. He selected five irons that might be suitable for me and let me try the... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

181K reviews

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1-star

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4.7

All reviews

(180,519)

20,273 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Very efficient and helpful

Very efficient and helpful

17 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 1 out of 5 stars

Parcel diverted to the wrong address…

Parcel diverted to the wrong address and DPD say they cannot tell me the address it went to.

15 August 2026
American Golf logo

Reply from American Golf

Good Afternoon,

We’re very sorry to hear about the issues you experienced with the delivery of your order. 

We understand how frustrating it must be to have your parcel diverted to an incorrect address, particularly when you have been unable to obtain confirmation of where it was delivered.

Please email our Customer Service team aftersales@americangolf.co.uk with your order details so we can look into this further and assist you with resolving the issue.

We apologise for the inconvenience caused and look forward to assisting you.

Kind regards,
AG Service Team

Rated 3 out of 5 stars

Very poor stock management …

So I would like to give more but there were deficiencies that affected my experience in two stores and YOUR sales. Nottingham stores - Lenton Lane and Trent Lock

The staff were polite and informative. The stores were well laid out and stuff was easy to find. And very nice clothing product.

BUT the sizes in clothes we wanted were not available. We wanted medium sizes for both of us. Virtually none to be found. We bought 4 items of clothing between us. But would have bought at least 2-3 times that if the stock had been available. The guy at Trent Lock said -“ that size always goes really quickly “. ????? Come on. How can you run a retail business like that. Very poor stock management.

17 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to provide feedback. 

We’re pleased to hear that you found the teams at our Nottingham and Trent Lock stores polite and informative, and that you were happy with the store layouts and clothing range.

However, we’re very sorry that the lack of availability in the medium sizes you required affected your experience. 

We completely understand your frustration.

We appreciate your comments regarding stock levels and the impact this had on your potential purchases.

We will ensure this feedback is shared with the relevant team for consideration.

Thank you again for your honest feedback. We hope to provide you with a better experience on your next visit.

Kind regards,
AG Service Team

Rated 4 out of 5 stars

I bought Ladies Golf clothes in…

I bought Ladies Golf clothes in American Golf in East Kilbride, using a gift voucher.
Staff were very friendly & helpful. Thanks

11 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your lovely feedback. 

We’re delighted to hear that you found the staff at our East Kilbride store friendly and helpful, and that you were able to use your gift voucher towards your purchase.

We really appreciate you taking the time to share your experience and hope you enjoy your new golf clothing. 

We look forward to welcoming you back again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Very easy going and nothing was to much…

Very easy going and nothing was to much trouble very helpful

17 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team was helpful and accommodating.

Thanks again,
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi,   

Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Excellent product reasonably priced

Excellent product reasonably priced and delivered on time

17 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your feedback. 

We’re delighted to hear that you were pleased with the quality of your purchase, found it to be reasonably priced, and received it on time. 

We really appreciate your support and hope to see you again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Offered assistance when I entered shop…

Offered assistance when I entered shop and when I declined staff did not try to reverse my option. They had variety of clothing I liked the look of. Clubs choice remains excellent.

16 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you so much for sharing your positive experience with us! 

We're delighted to hear you appreciated the variety of clothing and the excellent choice of clubs. 

Your feedback means a lot, and we look forward to welcoming you back soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Good service,

Bought a smart watch, no problem, then decided it was not what I wanted so took it back, and I didn’t have a problem at all

12 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for your amazing review. 

We are glad you found the return process easy and efficient. 

We hope to see you again soon! 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Very helpful assistance

Very helpful assistance

15 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Really helpful staff.

Really helpful staff.. nothing was to much and wasn't rushed.. very happy

17 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Friendly helpful staff

Friendly helpful staff

16 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Great advice and guidance on a new set…

Great advice and guidance on a new set of irons for my wife. Technical session with different club options got us quickly to the most appropriate set - no pressure to buy the expensive options. Really friendly and attentive staff - thank ypu.

12 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your fantastic 5* review! 

We're delighted to hear that our team provided you with great advice and guidance, and that you felt no pressure during your visit. 

We truly appreciate your kind words about our friendly and attentive staff. Enjoy your new irons!

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Good customer service

Good customer service, very helpful staff

16 August 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Very pleased with this purchase and…

Very pleased with this purchase and just right for large sized shoes

16 August 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly appreciate your feedback and are delighted to hear that the purchase was just right for your large-sized shoes.

Thanks again for sharing your experience.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Very quick n easy process in buying new driver

Very quick n easy process in trying out a new driver
Experienced staff very helpful and didnt oversell or try to get me to purchase a more expensive product

10 March 2026
American Golf logo

Reply from American Golf

Good afternoon,

Thank you for your fantastic feedback.

We’re pleased to hear that trying a new driver was quick and easy, and that our team offered helpful, honest advice without pressuring you to buy a more expensive product.

We appreciate you sharing your experience and hope you enjoy your new driver!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Great discount

Great discount, fast delivery, quality merchandise.

17 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic feedback. 

We’re delighted to hear that you were pleased with the discount, fast delivery and quality of your purchase.

We really appreciate your support and hope to see you again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Power caddy

Staff and service

12 August 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Staff very knowledgeable and helpful

Staff very knowledgeable and helpful, price of club very competititve

12 August 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your fantastic 5* review! 

We're delighted to hear that our staff were knowledgeable and helpful, and that you found our club prices competitive. 

Looking forward to assisting you again soon.

Kind regards, 
AG Service Team

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