Waddle Insurance Reviews 

3,153
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 413 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff members for always taking the extra time to explain insurance policies in thorough detail. Reviewers consistently mention that representatives are patient, polite, and genuinely dedicated to understanding individual needs to find the most suitable coverage. Consumers deeply appreciate the straightforward application process, noting how easy it is to set up policies without experiencing any aggressive sales pressure. People also highlight receiving wonderful welcome packs complete with very helpful guidance, and many are thrilled that advisors successfully managed to lower their monthly premiums.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are very friendly, patient,... See more

Customer service

People report positive experiences with customer service, highlighting advisors who are exceptionally... See more

Service

Customers consistently note positive experiences with service, highlighting a friendly, professional, and... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a straightforward and seamless... See more

Price

Consumers find price to be positive, consistently reporting that monthly premiums are easily affordable while... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more

Rated 5 out of 5 stars

Great company really know what there talking about when it comes to insurance and really listen to your needs to give you the best cover they can . I already had 3 insurances from other companys and w... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

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5.0

All reviews

(3,153)

395 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really positive experience

Really positive experience! Thank you to Rhys for taking the time to provide such clear and helpful advice. I’ve been with Waddle for 5 years, and this level of support really reinforces why. Everything was explained in a way that was easy to understand, which made the whole process much smoother. Highly recommend!

25 March 2026
Unprompted review
Rated 5 out of 5 stars

New to waddle, nowhere compares.

So far I’ve loved being with waddle, yet to claim, but the service has been fantastic, super simple, accommodating and really invested in getting the best for YOU, not them. Clear and concise information, a well presented and easy to follow welcome pack, and when you ring up to ask a question, it’s not a random call center, you deal with your own advisor and no one else. Will definitely be re-investing in further policies. Will be a ‘waddler’ from now on.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Life Insurance

Has been a pleasure to use Waddle for my Life Insurance. Matthew was more than helpful in securing me the best possible deal at the minute.

20 March 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional service

I have recently updated my life and critical illness cover to make sure my children are provided for if anything should happen to me. Waddle made the process so easy and I was reassured every step of the way. Aimee especially has made sure I am getting the cover that I need so that I don't need to worry. Exceptional service!

17 March 2026
Unprompted review
Rated 4 out of 5 stars

Great company

They called me out of blue but they were very professional, lots knowledge and explained how my current life insurance was not the right choice anymore. They swiftly booked me an appointment but unfortunately somehow they never called me back. I left it for a while but I thought I’d give them another chance and I’m glad I did, they picked and sorted the right policy for us and it was such an easy stress free process. Highly recommended.

16 March 2026
Unprompted review
Rated 1 out of 5 stars

Misleading and rude

Cold called. Obscure about their role and reason for calling. Called themself policy protect. Claiming to provide a service that checks your current insurance is adequate because my existing supplier won't / can't. Said he was consulting his superior, nope, he was putting me through to pushy rude young man number 2. Evasive and rude when I asked for more explanation. Expecting me to give a cold caller information about my life insurance policy and impatirnt and rude when I refused. Acting like a government research /service. They may be a legit company but the person who called me was rude when I was cautious of the cold call (ever heard of scammers?). It was a great effort to get out of them that they were actually calling to try and sell me life insurance. If they had been more honest and open, I may well have been more confident to engage with them.
Edit **They questioned through Trustpilot whether this review is mistaken and about another company. It is not. The man on the phone said "Waddle, like a penguin" when I didn't catch him the first time. Definitely Waddle.

11 March 2026
Unprompted review

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