Waddle Insurance Reviews 

3,143
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and professional demeanor, making the entire process smooth and stress-free. People consistently highlight excellent customer service, noting clear explanations of complex information and a non-pressured approach. Many consumers appreciate the efficient handling of policies and the detailed guidance provided, ensuring a thorough understanding of their coverage. The user experience is often described as very easy and straightforward, with the company simplifying complex tasks. Furthermore, people often mention securing good pricing, finding affordable and suitable cover tailored to their individual needs.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, professionalism,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Service

Customers had positive experiences with service, consistently describing it as professional, efficient, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as very easy, smooth,... See more

Price

Users describe positive interactions with price, consistently finding affordable premiums and good deals.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,143)

384 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Top service

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws in my previous insurance and found a better alternative at almost same price. Becky was also realy helpful in resolving my queries. Feel financially more protected now thanks to waddle, would highly recommend

6 August 2026
Unprompted review
Rated 5 out of 5 stars

Matthew and Becky were exceptional

Matthew and Becky were exceptional, provided a great customer service with welcoming and numerous style making the whole experience enjoyable and appealing, thank you to you both, I will highly recommend waddle to friends and family.
Kind regards
Stephen Foster
5 ⭐

5 August 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Due a medical condition I have very often been told I cannot get insurance. However, after being advised to contact Waddle insurance, it became apparent that they could help. They were very understanding and have provided me with cover that has taken a weight off my shoulders. Jessica, who I spoke with was very good and explained exactly what my cover included and I felt confident in this company. Would definitely recommend.

4 August 2026
Unprompted review
Rated 5 out of 5 stars

Very easy process

Very easy process! No long call waiting times when attempting to contact.
Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great service!

31 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant!

We have had a brilliant experience with Waddle, in particular Amy and Becky. Nothing was a problem or too much to ask. Information was super clear and all our questions were answered. We felt very looked after, thank you guys so so much!

30 July 2026
Unprompted review
Rated 5 out of 5 stars

I spoke to Jess about my insurance…

I spoke to Jess about my insurance needs as I was completely clueless as to what everything meant and what I needed. She was so patient and explained everything really well and gave me advice. I didnt ever feel pressured and im so glad she helped me. I now have all my insurances set up and I have peace of mind now. Thank you so much Jess!

30 July 2026
Unprompted review
Rated 5 out of 5 stars

Liam the advisor did an a

Liam the advisor went above and beyond to find the best policy for me ,also when I phoned up with my welcome pack Becky dealt with my phone call and went through everything to make sure everything was present and correct,Becky was very helpful and very polite would recommend this company to anyone for sure.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Staff

Right from the start of my experience with Waddle I have been very pleased with everything I have been told and advice given. The staff can't do enough for you especially Matthew and Becky who have delay with my inquiries. They give great advice and very informative. Wouldn't go anywhere else and highly recommend xx

21 July 2026
Unprompted review
Rated 5 out of 5 stars

The Waddle Team have been exceptional…

The Waddle Team have been exceptional with every contact I’ve had with them. Their Customer Service has surpassed all expectations - felt like a bespoke tailored service from an experienced company who have retained their core values. With the very friendly and helpful Aimee, I used Google Meets for the first time; this was incredibly easy and seeing an Advisor ‘face to face’ added to the personal touch. I’d wholeheartedly recommend Waddle for their brilliant and responsive service and very friendly, knowledgeable and approachable team.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Personable

Personable. The staff knew the product and the information I should have.

15 July 2026
Unprompted review

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