The AA Accident Assist Reviews 

349
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 346 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently appreciate the prompt assistance and efficient handling of accident claims by friendly, professional staff members. Many people frequently mention how caring, supportive, and reassuring the team remains during highly stressful roadside incidents. Some reviewers were not happy with the partner organizations involved in supplying courtesy vehicles or managing automotive repairs. Consumers occasionally noted frustrating communication gaps or unexpected complications when secondary providers took charge of the physical repairs. These specific individuals felt that the overall experience became significantly more difficult once external partners became responsible for the logistics.

What people talk about most

Service

Consumers find service to be positive, noting that claims and repairs are handled smoothly and efficiently... See more

Claim

Reviewers highlight positive aspects of claim processing, describing it as a straightforward and efficient... See more

Staff

People report positive experiences with staff, highlighting fast, friendly, and professional customer service... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff kept them fully updated and... See more

Response time

Users describe positive interactions with response_time, highlighting that claims and phone calls are... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA were fantastic after a car reversed into me at a country park. They organised recovery, replacement car etc even though we only had breakdown cover. I felt looked after after being very shaken... See more

Company replied

Rated 5 out of 5 stars

Im insured with the AA and when my car was damaged and undriveable whilst legally parked I contacted them by phone and they were quick to answer and sent a recovery vehicle quite quickly and took it t... See more

Rated 5 out of 5 stars

Claim for a third party caused accident was straight forward with friendly excellent service. Claim process was simple. All management of repair and liaison was handled well. Outcome for me was as goo... See more

Rated 5 out of 5 stars

Everyone involved was caring, compassionate and professional. They made sure that everything was taken care of and kept me informed throughout the process. The experience was made as easy as possible... See more


Company details

  1. Accident Insurance Company
  2. Towing Service

Written by the company

The AA provides a breakdown service, and additionally Accident Assist. Available 24/7, provides comprehensive support after an accident - big or small. Call us first and we'll take care of everything - the crash, claims and courtesy car, whoever your insurer. It's all included as part of AA Membership.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

349 reviews

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4.6

All reviews

(349)

332 reviews in the last 12 months

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Rated 5 out of 5 stars

Reliability

Fast, reliability, handled my claim with efficiency. Have already recommend AA to friends and family.

7 April 2026
The AA Accident Assist logo

Reply from The AA Accident Assist

So glad to hear it 😁.

Rated 5 out of 5 stars

First time I used The AA as a car…

First time I used The AA as a car insurance provider. I was very impressed by the professionalism and support I got following my accident. They were always available to give guidance and support during the repair of my car.

7 April 2026
Rated 5 out of 5 stars

Excellent service all round

I was led through the claims process efficiently. Everybodyinvolved was helpful and thorough.
I was kept informed about the progress of the claim and the repair of my car.

5 March 2026
The AA Accident Assist logo

Reply from The AA Accident Assist

Thanks for sharing your experience, Peter. We're really glad to hear the claims process felt efficient and that everyone involved was helpful and thorough. It’s great to know you were kept updated throughout both the claim and the repair, that’s exactly the level of service we aim for 🙂.

Rated 1 out of 5 stars

Absolutely awful

Absolutely awful, don’t EVER use AA accident assist!
I called the AA following hitting a pot hole, they advised me to use there AA assist programme and I would not have to do anything myself, was told they would recover the car, speak with my insurance, do the claim give me a hire car id have to do nothing.
Oh how wrong, they picked my car up 2 days later still no hire car called up to chase for them to tell me I should have called my insurance and made a claim! Called my insurance made the claim they put extra excess of £500 on top because I hadn’t gone through them! Called AA back up who have said that I don’t need to worry about that as they have a contract with steer and they absorb the cost of it!
This was way over a month I still haven’t got my car back and steer group called me today to say the car is NEARLY done but I have to pay them £750 excess! Erm no I don’t AA told me you sort the extra and guess what they said no we don’t!
I’m now trying to get hold of AA which I haven’t been able to!
This is effected my mental health and I’ve been lied to and missold so much it’s terrible service!

30 March 2026
Unprompted review
The AA Accident Assist logo

Reply from The AA Accident Assist

Hi Jemma, we’re sorry to hear that you’ve been disappointed with your experience, and we appreciate you taking the time to leave a review.

Having looked into this, we can see there was a miscommunication around the repair process and whether your insurer needed to be contacted before the claim could move forward. We understand how frustrating and stressful this must have been, especially after already dealing with the accident itself, and we’re sorry for the confusion caused. This is still being reviewed through our formal complaints process, and we’ll be responding in full within the agreed timescale.

Regarding the policy excess contribution. This has now been resolved, and we’ve confirmed that the full £500 excess will be covered.

We’re sorry that your experience has not met the standard we aim to provide, and we do appreciate you bringing this to our attention.

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