smooche Reviews 5,651

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 3,434 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service and the helpful, professional, and kind staff. Many people highlight the positive interactions with support agents who go above and beyond to assist with inquiries, orders, and returns, making the overall experience pleasant and efficient. While many consumers are satisfied with the products, noting natural-looking results and good coverage, some people found that certain products did not suit their skin type or expectations. Additionally, a few customers experienced issues with order delivery times and some felt the product quality was not as advertised.

What people talk about most

Product

Customers had ambiguous experiences with product. While many reviewers praised the products, noting they... See more

Order

Clients share ambiguous opinions on order. Many customers report positive experiences, highlighting easy... See more

Customer service

Users describe positive interactions with customer service. Many customers praised the helpfulness,... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Consumers find quality to be ambiguous. Many reviewers praise products like lash serum, lip gloss, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I bought the colour changing foundation which arrived quickly and it has good coverage but I find it too white. I am quite pale but don't want to look like a ghost. It works quite well with some bak... See more

Company replied

Rated 4 out of 5 stars

Smooche wasn’t for me, my skin is extremely dry and I realized shortly after ordering. I cancelled the order and was repeatedly told that it was too late to cancel. However, eventually I spoke to Carl... See more

Company replied

Rated 5 out of 5 stars

I don’t often write reviews, and rarely (if ever) give the highest score. The reason for my 5-star review is about the high level of customer support, from ordering through returning Smooche (order #5... See more

Company replied

Rated 5 out of 5 stars

I read mixed reviews so ordered through Amazon assuming some buyer protection. Yes it did take around two weeks to arrive but that wasn’t a big deal to me. I found it matched well to my skin and felt... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
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1-star

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

It is a good product

It is a good product, but even before my first order arrived, I was getting info to order more. I like the product and it is near weightless on my face. It does not cake like my other foundation did.

5 May 2026
Unprompted review
Rated 3 out of 5 stars

order number 630008 handled by GENREV

order number 630008 handled by GENREV
The colour matching foundation didnt match my light porcelain skin tone, appearing too dark and orange.
Reached out to customer service and who were lovely and was quickly issued a full refund.
Would try other products in the future.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Refunded with no issue

The foundation, while a lively texture and moisturized finish, was too dark for me (adapted to a peachy-putty colour which stood out against my pale skin) . But when I sent in photos of both my usual base and the Smooche makeup on my arm, & the condition of the product I was ready to return, asking if a shipping label would be provided, I was simply refunded my purchase cost by GENREV. Which impressed me so much I decided to try the other Smooche product I noticed on their website.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

CARLA

CARLA! Efficient, prompt, satisfying. Thank you SO much CARLA,

18 May 2026
Unprompted review
Rated 5 out of 5 stars

My feedback for buying smooche gave me…Amazing customer value.

My feedback for buying smooche gave me a response I never thought would get from the company. There was so confrontation that I had to respond to. The complaint was well received and very well responded to . Their customer support person that responded to my message obviously has a high level of customer service training and expertise. She immediately accepted my complaint with apology, emphasised that the company’s desire was to give the best experience to customers. The following statement on REFUND was just amazing bc I didn’t think that a small business startup would be giving refunds especially since I was not pressing for it. Thanks Carle. From customer ref 581677

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

I tried the colour changing foundation and it did not suit my sensitive skin as it created a burning sensation upon application. I requested for a refund since there was money back guarantee. Carla attended to my email request and arranged for the refund very promptly without the need for return of goods. I'm really impressed by the great customer service! Thanks a lot for your assistance, Carla!

20 May 2026
Unprompted review
Rated 5 out of 5 stars

JESSA

JESSA, I want to thank you for responding to my request for help with order 665329. I had errored and your assistance helped me to get the correct items. I like your products, but your service makes me even more likely to continue to use them. Thank you.

13 May 2026
Unprompted review
Rated 5 out of 5 stars

GENREV order number 608579!

GENREV order number 608579!
I cannot say how relieved I was to find the experience with customer service so helpful.
The color adapted well but I have very dry sensitive skin. I contacted customer service and they refunded my money and told me to keep the product. I passed the product on to my grand daughter who loves it and plans to purchase from the website. Thank you again for a great experience.

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service and great product!

I was so happy to get to try this wonderful new type of foundation from Smooche! It goes on white, then adapts to your skin tone. Genius! The packaging is gorgeous, a beautiful deep rosy pink pump bottle, and there is a very light, but pleasant scent. The foundation dries down to a nice finish and isn't sticky. I am a very pale redhead. The color did match me better than I would have expected, but it was still just a hint deeper on me than I like and normally wear. I decided that it was not what I wanted FOR ME, even though I think the product is amazing. I reached out to the company and the awesome GENREV took great care of me. I misread the company return policy and offered a suggestion to make samples available, since this is a different type of makeup people might not be used to. GENREV listened to my comments and immediately provided a refund in the most polite and kind way possible. This kind of customer service is what makes the difference to me when making online purchases. I have offered a dear friend the chance to try my bottle and she loved everything about Smooche! I hope this company does well, because they truly care about making sure valued customers have a happy experience, especially GENREV, who is a credit to the company!

15 May 2026
Unprompted review
Rated 5 out of 5 stars

Jessa made my experience as a first…

Jessa made my experience as a first time order 640304 a very smooth ordeal- we live in a new subdivision and the address isn’t always easy to get deliveries but she worked with me and made sure everything was flowing perfectly- great customer service!

16 May 2026
Unprompted review
Rated 3 out of 5 stars

Great customer support!

It took me a while to receive my order and once I had there was an issue. I was asked to provide video proof of the issue and wasn’t sure how the process was going to work out. But the Smooche representative “Shake” resolved it quickly and smoothly. Providing a full refund. Great customer service!

19 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sherri,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

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