smooche Reviews 5,710

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 3,641 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the customer service for being excellent, highlighting the helpfulness, professionalism, and understanding of the staff. Many people appreciate the prompt responses and efficient resolution of their issues, often leading to a positive and satisfying experience. However, some customers were dissatisfied with aspects of the product, noting issues with quality, suitability for their skin type, or the product not performing as advertised. There were also occasional concerns regarding order fulfillment, such as delays in receiving items or missing components from their purchases.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers praised the product, noting it "does... See more

Order

Consumers find order experiences to be ambiguous. While some reviewers report easy ordering processes and... See more

Customer service

Reviewers highlight positive aspects of customer service. Many customers praise the helpfulness and... See more

Staff

Clients share positive opinions on staff, frequently highlighting their efficiency, professionalism, and... See more

Quality

Customers consistently note ambiguous experiences with product quality. Many reviewers praise the products as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Euri was amazing making things right on my order as I purchased a buy 1 get 1 free lip plumper and only 1 arrived after looking into it further it was noted that I didn’t add 2 to the bag aiming you... See more

Company replied

Rated 4 out of 5 stars

Bit wary initially, as had been stung on Amazon by scam product (beware purchasing) Ordered direct from Smooche website. Delivery took a while (longer than stated when ordered) poor updates -was d... See more

Company replied

Rated 4 out of 5 stars

I received a defective face roller that had a large roller that kept coming off handle. I emailed twice with pictures and received no response. I initiated contact from the website and CARLA was abl... See more

Company replied

Rated 4 out of 5 stars

Genuine offer! Quick delivery f products i have order. Unfortunately foundation is not working well with my very dry skin. GENREV helped me to receive promised refund of my order (number 580428) and e... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Hello Everyone from Smooche

Hello Everyone from Smooche
Just wanted to thank Juice for such an incredible heart felt help ! She is an amazing of a human being . She was on all my purchases and transactions so it goes smoothly for me. I thank her from the bottom of my heart.There should be more people like juice to make you feel at home. She has a lot of patience to help people like me. I appreciate it so much and if I could and can do something for you guys lmk please!
Thank you Again Juice for all you have done for me and hope to talk to you again soon ❤️😍🎆💐💐💐🤗

13 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Shehnaz! 💖

We are absolutely thrilled by your beautiful message! Knowing that Juice showed you such incredible patience, heartfelt help, and made you feel right at home means the absolute world to us. She truly is amazing, and we will proudly pass your wonderful gratitude and all your lovely emojis (❤️😍🎆💐💐💐🤗) along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I placed an order for your foundation…

I placed an order for your foundation and it went through wrong so I needed it cancelled. Jessa helped me cancel and get my refund so I can reorder correctly. She was fantastic and quick with responses. My order number was 682609. I definitely will be ordering your foundation as I would love to try it
Thanks
Darinda

17 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Darinda! 💖

We are absolutely thrilled that Jessa was so fantastic and quick with her responses to help you cancel your order and get your refund sorted out! Checkout glitches can be tricky, but knowing that she made the process smooth so you can reorder correctly means the absolute world to us. We are so excited for you to try our foundation, and we will proudly pass your wonderful thanks and praise along to Jessa today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla went above and beyond my…

Carla went above and beyond my expectations in response to my comments about the product. I had not anticipated a refund and was surprised when I received it. While I didn’t care for the product, the customer service was top-notch. Thank you, Ms Rice

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Robin! 💖

We are absolutely thrilled that Carla went above and beyond your expectations and provided you with top-notch customer service! While we are sorry to hear that the product wasn't quite your favorite, knowing that her pleasant refund surprise made such a wonderful impression means the absolute world to us. We will proudly pass your beautiful thanks and praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer services from Jessa

While the product was not a good match for my skin, Jessa was prompt in doing what she could to assist me and I am happy with the outcome.

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Naomi! 💖

We are absolutely thrilled that Jessa was so prompt in assisting you and that you are so happy with the outcome! While we are sorry to hear the product wasn't the perfect match for your skin, knowing that her excellent customer service made everything right means the absolute world to us. We will proudly pass your wonderful praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I want to tell Carla thank you for all…

I want to tell Carla thank you for all her amazing help. She told me she was sorry that it didn’t work for me. She was able to provide a full refund. She answered all my questions and very responsive. Thank you Carla.

22 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Rosita! 💖

We are absolutely thrilled that Carla provided you with such amazing, responsive help and answered all of your questions so beautifully! While we are sorry to hear the product didn't quite work out for you, knowing that she was able to take great care of your full refund and make the process so smooth means the absolute world to us. We will proudly pass your wonderful thanks and praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Jessa was very helpful

Jessa was very helpful, professional & knowledgeable! I had put a PO Box as my delivery address but you do not deliver to a PO Box. She reached out. I gave her my address and phone number and she added the information and my orders on the way. Quick & painless.

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jackie! 💖

We are absolutely thrilled that Jessa was so helpful, professional, and knowledgeable in getting your delivery address sorted out! Putting a PO Box can be an easy mix-up, so knowing that she reached out and made updating it quick and painless to get your order on the way means the absolute world to us. We will proudly pass your wonderful praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

When a company gives you a guarantee…

When a company gives you a guarantee you feel easier about trying them but also im sure there is that little voice thats like ok how hard will this be if I dont like it ... Well rest assured Smooche has more than got you. I found the link to message in and while there was many things I did like about the foundation it just wasnt the best fit for my skin (my sister tho she loved it ) I got a quick reply from Juice and she helped me all the way thru the options and process to select alternate products and then followed up to confirm my choices. It was so easy definitely 5 star customer service

19 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Harper! 💖

We are absolutely thrilled that Juice provided you with such easy, 5-star customer service and helped you smoothly navigate all of your options! We completely understand that little voice of doubt when it comes to guarantees, so knowing that our team made the process feel so effortless and secure means the absolute world to us. We're also so happy to hear your sister is loving the foundation! We will proudly pass your beautiful praise along to Juice today! ✨

Warmly,
The Smooche Team

Rated 2 out of 5 stars

Hard to recommend but...

After so many good reviews I decided to take a chance with Smooche. I admit I was hopping mad when I received an empty canister and was charged extra for shipping insurance. I was besieged with requests for feedback which I couldn't give obviously because I got an empty canister.
Getting a refund was difficult. I had to show proof of it not working. I sent a video of me pumping the thing for a full 30 seconds. I had to wait til my dispute with Amazon closed which felt shady to me. CARLA seemed very responsive and answered every query promptly and assured me she would make it right. If she does, My faith will be somewhat restored. Today my gmail says my refund is coming, So at least there's that. I wish I could have tried the product, but Now I am wary.

3 April 2026
Unprompted review
smooche logo

Reply from smooche

Hi Bambi,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 4 out of 5 stars

The product didn’t work for me but once…

The product didn’t work for me but once I got past AI (🙄) Christine was very helpful and as per their guarantee she issued me with a refund

22 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Ally! 💖

We're so sorry the product didn't work out for you, but we are absolutely thrilled that Christine was able to step in and provide such helpful care!

Knowing that she honored our guarantee and got your refund sorted out smoothly means the world to us. We will proudly pass your wonderful thanks along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Disappointing product - great customer service

Ordering was easy and arrived on time but honestly it goes on like chalk. Looks terrible on me and definitely not skin colour matching. I chose a medium which is what I am in most other products but I can’t wear this. Disappointed! However, the customer service team reached out and refunded me after seeing my review. Great reactive customer service from Genrev. Appreciate the follow up and the refund.

22 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sonia,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

I was initially disappointed when I was…

I was initially disappointed when I was sent two brushes instead of the ordered brush and foundation. However, when I reached out to the company I was contacted by Novie (#519455) who was totally brilliant and sorted it all out for me. Novie went above and beyond with their customer service. I just wish we could have more Novie’s around! 😀

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Margaret! 💖

We are absolutely thrilled that Novie was totally brilliant and went above and beyond to perfectly sort out your order mix-up! While we are so sorry for the initial disappointment with the brushes, knowing that Novie's stellar customer service turned your experience around completely means the absolute world to us. We agree, we wish there were more Novies around too! We will proudly pass your beautiful praise and 😀 along to them today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I like the way it goes on & blends into…

I like the way it goes on & blends into your skin color.

12 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Linda! 💖

We are absolutely thrilled that you like the way it goes on and blends so beautifully into your skin color! Knowing that it gives you that perfect, natural match means the absolute world to us. Thank you so much for sharing the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Love the product

Love the product

18 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Annette! 💖

We are absolutely thrilled that you love the product! Knowing that you are so happy with your purchase means the absolute world to our team. Thank you so much for taking the time to share the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Outstanding Customer Service

I had difficulty at checkout when I ordered two Adaptive Foundations, then was only given and charged for the free gifts. Customer Service (Juice) responded promptly and rectified the situation. Smooche stands behind their product, and I would order again with confidence.

27 April 2026
Unprompted review
smooche logo

Reply from smooche

Hi Catherine! 💖

We are absolutely thrilled that Juice responded so promptly and perfectly rectified your checkout mix-up! Knowing that our commitment to standing behind our products gave you the total confidence to order from us again means the absolute world to our team. We will proudly pass your outstanding praise along to them today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Even though I was unable to find a…

Even though I was unable to find a suitable foundation for my skin, I give this company high marks for customer service. Gracia handled my questions and concerns quickly and professionally and managed my issues to an agreeable outcome. Thank you!

17 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi M Cavigli! 💖

We are absolutely thrilled that Gracia handled your questions so quickly and professionally, guiding everything to such an agreeable outcome! While we are sorry that you weren't able to find the perfect foundation match for your skin, knowing that you give our customer service such high marks means the absolute world to us. We will proudly pass your wonderful thanks and praise along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Whilst the product was not suited to…

Whilst the product was not suited to me, found it caked on my face by the end of the day sadly. It definitely blended to my shade well. I sent 1 email asking if they would be able to do anything and Carla had my refund processed in a couple of days. I truly wish it worked for me. The brush and sponge were great too.

18 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Renee! 💖

We are absolutely thrilled that you loved the brush and sponge, and that the foundation blended so beautifully to your shade! While we are so sad to hear that it caked on your face by the end of the day, knowing that Carla took such quick and wonderful care of your refund means the absolute world to us. We will proudly pass your beautiful praise along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Customer Service Representative

Th representative, Novie, was patient & answered my messages promptly. acct #566962.

20 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Roberta! 💖

We are absolutely thrilled that Novie was so patient and answered your messages so promptly! Knowing she took such wonderful care of you and your account means the world to us. We will proudly pass your beautiful praise along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Product return and customer service

The color changing foundation just didn't work for my skin tone. I returned the product and received partial credit. Shout out to EURI from customer service who helped with the return and who was very polite, supportive and understanding throughout the process.

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Meeta! 💖

We're so sorry the foundation wasn't the right match for your skin tone, but we are absolutely thrilled that Euri took such wonderful care of you!

Knowing that she was polite, supportive, and understanding throughout your return means the world to us. We will proudly pass your sweet shout-out along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

This foundation is very good for my…

This foundation is very good for my mature skin, love it.

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kay! 💖

We are absolutely thrilled that our foundation is very good for your mature skin and that you love it! Knowing that it gives your skin the beautiful, loving care it deserves means the absolute world to us. Thank you so much for sharing the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

No allergic reaction!

Because I was able to wear the foundation without having an allergic reaction, I decided to try the lip gloss...not disappointed!

21 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Diana! 💖

We are absolutely thrilled that you can comfortably wear our foundation with no allergic reaction at all, and that you are just as delighted with our lip gloss! Knowing that both products are working beautifully for you means the absolute world to us. Thank you so much for sharing the love! ✨

Warmly,
The Smooche Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look