smooche Reviews 5,621

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 3,434 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service and the helpful, professional, and kind staff. Many people highlight the positive interactions with support agents who go above and beyond to assist with inquiries, orders, and returns, making the overall experience pleasant and efficient. While many consumers are satisfied with the products, noting natural-looking results and good coverage, some people found that certain products did not suit their skin type or expectations. Additionally, a few customers experienced issues with order delivery times and some felt the product quality was not as advertised.

What people talk about most

Product

Customers had ambiguous experiences with product. While many reviewers praised the products, noting they... See more

Order

Clients share ambiguous opinions on order. Many customers report positive experiences, highlighting easy... See more

Customer service

Users describe positive interactions with customer service. Many customers praised the helpfulness,... See more

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individual staff... See more

Quality

Consumers find quality to be ambiguous. Many reviewers praise products like lash serum, lip gloss, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I bought the colour changing foundation which arrived quickly and it has good coverage but I find it too white. I am quite pale but don't want to look like a ghost. It works quite well with some bak... See more

Company replied

Rated 4 out of 5 stars

Smooche wasn’t for me, my skin is extremely dry and I realized shortly after ordering. I cancelled the order and was repeatedly told that it was too late to cancel. However, eventually I spoke to Carl... See more

Company replied

Rated 5 out of 5 stars

I don’t often write reviews, and rarely (if ever) give the highest score. The reason for my 5-star review is about the high level of customer support, from ordering through returning Smooche (order #5... See more

Company replied

Rated 5 out of 5 stars

I read mixed reviews so ordered through Amazon assuming some buyer protection. Yes it did take around two weeks to arrive but that wasn’t a big deal to me. I found it matched well to my skin and felt... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My feedback for buying smooche gave me…Amazing customer value.

My feedback for buying smooche gave me a response I never thought would get from the company. There was so confrontation that I had to respond to. The complaint was well received and very well responded to . Their customer support person that responded to my message obviously has a high level of customer service training and expertise. She immediately accepted my complaint with apology, emphasised that the company’s desire was to give the best experience to customers. The following statement on REFUND was just amazing bc I didn’t think that a small business startup would be giving refunds especially since I was not pressing for it. Thanks Carle. From customer ref 581677

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

I tried the colour changing foundation and it did not suit my sensitive skin as it created a burning sensation upon application. I requested for a refund since there was money back guarantee. Carla attended to my email request and arranged for the refund very promptly without the need for return of goods. I'm really impressed by the great customer service! Thanks a lot for your assistance, Carla!

20 May 2026
Unprompted review
Rated 5 out of 5 stars

JESSA

JESSA, I want to thank you for responding to my request for help with order 665329. I had errored and your assistance helped me to get the correct items. I like your products, but your service makes me even more likely to continue to use them. Thank you.

13 May 2026
Unprompted review
Rated 5 out of 5 stars

GENREV order number 608579!

GENREV order number 608579!
I cannot say how relieved I was to find the experience with customer service so helpful.
The color adapted well but I have very dry sensitive skin. I contacted customer service and they refunded my money and told me to keep the product. I passed the product on to my grand daughter who loves it and plans to purchase from the website. Thank you again for a great experience.

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service and great product!

I was so happy to get to try this wonderful new type of foundation from Smooche! It goes on white, then adapts to your skin tone. Genius! The packaging is gorgeous, a beautiful deep rosy pink pump bottle, and there is a very light, but pleasant scent. The foundation dries down to a nice finish and isn't sticky. I am a very pale redhead. The color did match me better than I would have expected, but it was still just a hint deeper on me than I like and normally wear. I decided that it was not what I wanted FOR ME, even though I think the product is amazing. I reached out to the company and the awesome GENREV took great care of me. I misread the company return policy and offered a suggestion to make samples available, since this is a different type of makeup people might not be used to. GENREV listened to my comments and immediately provided a refund in the most polite and kind way possible. This kind of customer service is what makes the difference to me when making online purchases. I have offered a dear friend the chance to try my bottle and she loved everything about Smooche! I hope this company does well, because they truly care about making sure valued customers have a happy experience, especially GENREV, who is a credit to the company!

15 May 2026
Unprompted review
Rated 5 out of 5 stars

Jessa made my experience as a first…

Jessa made my experience as a first time order 640304 a very smooth ordeal- we live in a new subdivision and the address isn’t always easy to get deliveries but she worked with me and made sure everything was flowing perfectly- great customer service!

16 May 2026
Unprompted review
Rated 3 out of 5 stars

Great customer support!

It took me a while to receive my order and once I had there was an issue. I was asked to provide video proof of the issue and wasn’t sure how the process was going to work out. But the Smooche representative “Shake” resolved it quickly and smoothly. Providing a full refund. Great customer service!

19 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sherri,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Beautiful product

Beautiful product with excellent after sales service esp from Ms April, was so delighted for her responsiveness to my queries. Bravo April and thank you so much!

20 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jo! 💖

We are absolutely thrilled that you love our beautiful product and that Ms. April provided you with such excellent, responsive after-sales service! Knowing that her quick care delighted you means the absolute world to us, and we will proudly pass your wonderful "Bravo!" and thanks along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a mistake when placing my order…

I had a mistake when placing my order and was quickly addressed and corrected by Jessica. I am looking forward to receiving my shipment. Cannot wait to try.

20 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Gina! 💖

We are absolutely thrilled that Jessica quickly stepped in to address and correct the mistake with your order! Knowing that you had such a seamless experience and are eagerly waiting for your shipment means the absolute world to us. We cannot wait for you to try your products, and we will proudly pass your wonderful compliments along to her today! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Bit wary initially

Bit wary initially, as had been stung on Amazon by scam product (beware purchasing)
Ordered direct from Smooche website.
Delivery took a while (longer than stated when ordered) poor updates -was delivered whilst tracking stated still being shipped.
BUT I really like the product, easy to apply and suits my skin type and colouring. Easy to apply- I apply directly onto face to promote match to face. Will buy again and be confident in using website. Only giving 4* due to delivery time and updates.

20 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Gyll! 💖

We are absolutely thrilled that you really like the product, find it so easy to apply, and that it perfectly suits your skin type and coloring! Knowing you feel confident to buy from us again means the world to us. Thank you for sharing the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I liked it and other people noticed it…

I liked it and other people noticed it and complimented it.

5 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cynthia! 💖

We are absolutely thrilled that you love the product and that other people have been noticing and complimenting it too! Knowing that you are getting that extra bit of love and confidence means the absolute world to us. Thank you so much for sharing the joy! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

It was easy to order my product

It was easy to order my product. The 1st time I placed an order I was automatically charged for shipping insurance which when added to the product becomes costly. The 2nd order I removed that added insurance. I have yet to receive my order but if the delay is ridiculous I will no longer place any orders.

11 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Pieolicious! 💖

We are absolutely thrilled that you found it so easy to order your products on our website! We truly appreciate you sharing your experience regarding the shipping insurance process, and we are so glad you were able to customize your second order to fit your needs perfectly.

We want you to receive your items as quickly as possible, and we are tracking things closely to ensure your package arrives safely and without any ridiculous delays. Thank you so much for giving us the opportunity to deliver a wonderful experience to you! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I bought the color changing foundation

I bought the color changing foundation. It matched the coloration of my complexion. It masked some of the dark spots and blended the different tones on my face. I like a very natural look and after wearing it a few times, I did not have that natural look. When I reached out to Smooche, I received a refund for the foundation. Genrev was very helpful and professional.

16 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jacque! 💖

We are absolutely thrilled that the color-changing foundation matched your complexion so beautifully and did such a wonderful job blending your skin tones! While we are so sorry to hear it didn't give you the exact natural look you were hoping for, knowing that Genrev was very helpful and professional in getting you a prompt refund means the absolute world to us. We will proudly pass your wonderful compliments along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Amazing customer service April has gone…

Amazing customer service April has gone beyond any employee and resolved an issue I encountered not with the product at all.
Amazing product definitely will purchase again.

20 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jacqui! 💖

We are absolutely thrilled that you think our product is amazing and that you will definitely be purchasing from us again! Knowing that April went above and beyond to seamlessly resolve your issue means the absolute world to us. We will proudly pass your wonderful compliments along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Well I haven't had a chance to TRY the…

Well I haven't had a chance to TRY the product YET, but the customer service experience was phenomenal. My concerns were addressed immediately and a replacement product was distributed! ❤ CARLA at Smooche Support provided me AWESOME CUSTOMER SERVICE ❤

18 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Laura! 💖

We are absolutely thrilled that you had such a phenomenal customer service experience, even before getting a chance to try the product! Knowing that Carla addressed your concerns immediately and provided you with such AWESOME care means the absolute world to us. We will proudly pass your wonderful compliments and ❤️ along to her today, and we hope you love your replacement! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

April responded accordingly regarding…

April responded accordingly regarding my package delivery. She was very gracious in helping me with my inquiries, she's a valuable asset representing Smooche..

19 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi TC! 💖

We are absolutely thrilled that April responded so beautifully and was so gracious in helping you with your package delivery inquiries! Knowing that you see her as such a valuable asset representing Smooche means the absolute world to us. We will proudly pass your wonderful praise along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service

18 May 2026
Unprompted review
smooche logo

Reply from smooche

Hi Renzy! 💖

We are absolutely thrilled that you found our customer service so helpful! Providing you with excellent, supportive care means the absolute world to our team. Thank you so much for sharing the love! ✨

Warmly,
The Smooche Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look