SimplyCook Reviews 12,990

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the product for its quality and the delicious, varied recipes that are easy to follow and quick to prepare. Many appreciate the convenience of having pre-portioned spices and sauces, which helps them create flavorful meals without waste. The customer service is frequently highlighted as excellent, with people noting prompt and helpful responses to their inquiries. However, some customers expressed dissatisfaction with the subscription model, particularly regarding trial periods. A few other people also felt that the spice blends contained too many unhealthy ingredients like sugar and seed oils, and some mentioned that recent orders have been bland.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers praise the great flavors and ease of use, with... See more

Quality

Users describe positive interactions with quality. Many customers praise the excellent flavors and the... See more

Customer service

Reviewers highlight positive aspects of customer service, often describing it as excellent, wonderful, and... See more

Subscription

Clients share ambiguous opinions on subscription. Many customers express frustration, reporting that they... See more

Response time

Consumers generally express satisfaction with the response times. Many reviewers highlight the speedy and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We love SimplyCook. We've subscribed for over a year now and we've never eaten so well. Vegetarian meals at restaurants are very very rarely as good as what we cook ourselves with these magic pots.... See more

Company replied

Rated 5 out of 5 stars

The Team respond promptly to request for assistance. Although, over several rears, I have only had to go to them about three times!! The Recipes are very easy to follow and the ingredients needed... See more

Company replied

Rated 5 out of 5 stars

We enjoy the opportunity to cook different meals without waste. In the past we have bought, for example, spices for a particular dish which have taken cupboard space for years before being thrown out... See more

Company replied

Rated 5 out of 5 stars

So I ordered the free trial £1.98 postage ,but there was a bit of a mix up but it was quickly resolved by Simply cook . I got my pack of 4 recipes and tried the Sicillian chicken with onion mash... See more

Company replied


Company details

  1. Online Food Ordering Service

About SimplyCook

Written by the company




At SimplyCook, we want to get Britain cooking!

Even with our nation’s love of food, TV chefs, and recipe shows, most of us only cook 6 meals or less regularly. We’re here to change that, making cooking simple, hassle-free, and fun, so you can easily expand your repertoire.

😋 We love flavour! Our mission is to make your dinners taste amazing while keeping cooking easy..

We have a few ways to help solve "what’s for dinner"

🔥 Flavour Kits: Letterbox-friendly kits with inspiring recipes. Each kit contains everything you need to create 4 delicious, flavour-packed meals at home. Perfect if you already have ingredients and just want to add exciting flavours. → www.simplycook.com

🥕 All-In Recipe Boxes: Fresh ingredients plus our signature flavour kits delivered straight to your door. Ideal if you want a complete meal solution with no shopping required. → www.simplycookallin.com

🛒 Single Flavour Kits in Supermarkets – Pick up individual SimplyCook Flavour Kits in major UK supermarkets. Great for trying us out or adding extra inspiration to your weekly meals.

👋 We care about our customers. We’re a small team, and every review is read by someone on the team. If something isn’t right, we’ll put it right, plus we love hearing your feedback and suggestions.

Contact info

4.2

Great

TrustScore 4 out of 5

13K reviews

5-star
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1-star

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Problem sorted very efficiently

Problem sorted very efficiently! Many thanks

3 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Cas,

Thank you for the 5* review. Happy to hear we were able to help you with your problem.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Always happy to help

Always happy to help, excellent customer service.

5 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jennette,

Thank you so much for the 5* review. Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

I’ve had an amazing experience with…

I’ve had an amazing experience with SimplyCook, the delivery is fast, excellent customer service and loved the recipes, def recommend and look forward to trying them all. Thank you

31 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you so much for taking the time to leave us a lovely 5* review! This is lovely to hear! I hope you continue to enjoy the kits.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great recipes to cater to all my families tastes

As a family with vegan, vegetarian and neat eaters, I have always found many recipes that everyone loved, that can be adapted to suit us all

17 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Katie,

Thank you so much for leaving a review! We're thrilled to hear that everyone is enjoying the recipes😃

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Recipes are always easy to follow

Recipes are always easy to follow, and really tasty.
Been having the boxes for about 6 months now, had a problem with the box this month, not SimplyCooks fault but was still sorted quickly by the customer care team. Would highly recommend for convenience and helping with the choice of something different for dinner.

3 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Sharon,

Thank you so much for the great review. I'm so pleased to hear that you've found our meals tasty and easy to use.

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

Tasty products highly recommend

Received my first order, great idea with easy to follow recipes and flavours

3 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Catherine,

Thanks for the positive review. We are so pleased to hear you've been enjoying the recipes!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Tasty recipes

2 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Simon,

Thank you for the 5* review. Happy to hear you have enjoyed the recipes.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great selection and customer service

31 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jenny,

Thank you for taking the time to leave a 5* review. We hope you continue to enjoy your Simply Cook kits.

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

Fast and efficient and solution…

Fast and efficient and solution orientated

30 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Kathy,

Thank you so much for your positive feedback and for taking the time to post this review.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Very helpful and speedy response and…

Very helpful and speedy response and delicious pots of wonderful flavour .

27 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you so much for the lovely review! Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

I would honestly give no stars if possible

I would honestly give no stars if that was possible. We joined recently with a 'free trial' but you have to pay postage. This then signed us up to subscription that apparently you can cancel at any time but their website as others have said make it difficult to do. The other issue I have is that you never receive emails from them confirming your subscription and the date of your next order. The idea behind Simply Cook is that you can customise the box you receive but as you never get emails telling you your order is about to be placed, you don't have the option to choose. I cancelled and submitted my feedback on their web form as they are apparently 'so keen to hear from you' but no response. I then emailed a complaint about my experience, again no response. Honestly an awful experience and their replies to other feedback shows that they don't care. I have lots of subscriptions and this experience is by far the worst. Also the taste of the sauces was not pleasant.

Update: emailed (again!) to Simply Cook with my details as I do have orders with them.

27 February 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jackie,

We are so sorry you feel misled by our trial offer. This an introductory offer to our subscription, however, if you feel the product is not for you- you are free to cancel your account at any time without further charge. You can do this within your 7 day trial period by dropping us an email at hello@simplycook.com

Thank you for providing more information. I am afraid a recent account is not under the information provided and we have not received any contact under those details. Please pop us an email if you would like us to investigate the issue further.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Wonderful customer service

Wonderful customer service. When I ordered my simply cook as a Sky VIP treat, I was not aware the it would be a regular subscription. However I emailed Simply Cook who responded straight away & cancelled the subscription. Friendly staff.

19 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Mary,

Thank you so much for taking the time to leave this lovely review. Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

WOULD NOT RECOMMEND.

Like many others - signed up for a free trial (understanding I could cancel the subscription if it wasn't for me) however.......(Read their reply below as well)

GOOD LUCK unsubscribing. I don't think I have ever seen a company make the process more opaque or unclear as Simply Cook . I imagine many people give up, then ring up when they can and cancel.

There is no 'unsubscribe' or 'cancel subscription' link... You're supposed to hunt around the account management section wondering whether the 'pause' will take you to the right section (it doesn't).

When you do find the right section, it then says "You can't unsubscribe whilst in your 7 day free trial".

So, I'm supposed to wait for the trial to finish, then cancel at which point (no doubt) I'm already committed to a second week/month subscription.

This is a con.

It should not be difficult to cancel a subscription, and this is not an accident. It's a cynical attempt to make cancelling as difficult as possible, knowing many will either assume it's their fault or not bother at all.

I eventually gave up and found their email.
If you are in this predicament - email them and insist on being immediately unsubscribed keeping a copy of the email trail.

A shame what should be a decent idea, ruined by the fact you can't shake off the feeling you're being conned.

They should fire the idiots in marketing and IT design who thought doing this was a good idea.

100% WOULD NOT RECOMMEND purely because of this, not because of the product.

UPDATE FOLLOWING THEIR REPLY BELOW:

NOWHERE on the site does it tell you to email them. Nowhere at all and their email address isn't even listed.

Their standard response below probably tells you all you need to know about how much they care about the situation with the subscription

SECOND UPDATE. Simply Cook have now updated their response below. It's almost as though their initial response made it seem like the customer had missed something. Here's an idea - under 'Manage my account' have a button called 'Unsubscribe' or 'Cancel'. That would be easier and clearer wouldn't it Simply Cook? Idiots.

16 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Rob,

Sorry for any confusion over the subscription. If you feel our product is not for you, you are free to cancel your account at any time without further charge. You can do this within your 7 days trial period by dropping us an email at hello@simplycook.com as described in the cancellation process and on the website help centre.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Excellent customer service

Prompt and friendly reply to my query, as always with Simply Cook

13 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Gareth,

Thank you so much for the 5* review!
Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great way to cook

Great way to cook, just adds flavour and interest to meals whilst giving you flexibility to choose alternative ingredients to suit preference. Customer service give a fast response to help with any niggles. I have tried other food boxes but was always disappointed with the quality of ingredients. No such problem with simply cook and they last a few weeks to give you flexibility around cooking dates and fits through your letter box so no worries about when it is arriving ☺️

11 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Victoria,

Thank you very much for the lovely review. We are so pleased to hear you've been enjoying the recipes!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Very efficient

Very efficient. Great customer service when a box was damaged in the post and they are sending a replacement free of charge and with no quibbling.

11 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Lydia,

Thank you for taking the time to leave this review. Happy to hear we were able to help you with your delivery issue and I hope you enjoy the replacement.😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

We have used SimplyCook for many years…

We have used SimplyCook for many years and love it. The whole family enjoys many of the recipes which are great for midweek meals. Plus certain recipes are great for weekend treat meals too.
Great customer service too. I recently had an issue with delivery and it was resolved very quickly.

10 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Lindsey,

Thank you so much for the lovely 5* review. Happy to hear we were able to help you with your issue and how much you have been enjoying your kits 😊

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

The service was great

The service was great, receipts was easy to follow.. and lot of favours . But I enjoy cooking and would like to try more advance recipes.

1 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Cathy,

Thank you so much for taking the time to leave this review.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great customer service and delicious simple to cook recipes.

Very happy with recipes and customer service. Had a problem with a recent friend referral. Lewis was great and sorted it out very promptly. Would definitely recommend.

10 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jacqueline,

Thank you so much for the lovely review. It's great to hear that you have been enjoying the recipes. Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

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