SimplyCook Reviews 12,990

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the product for its quality and the delicious, varied recipes that are easy to follow and quick to prepare. Many appreciate the convenience of having pre-portioned spices and sauces, which helps them create flavorful meals without waste. The customer service is frequently highlighted as excellent, with people noting prompt and helpful responses to their inquiries. However, some customers expressed dissatisfaction with the subscription model, particularly regarding trial periods. A few other people also felt that the spice blends contained too many unhealthy ingredients like sugar and seed oils, and some mentioned that recent orders have been bland.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers praise the great flavors and ease of use, with... See more

Quality

Users describe positive interactions with quality. Many customers praise the excellent flavors and the... See more

Customer service

Reviewers highlight positive aspects of customer service, often describing it as excellent, wonderful, and... See more

Subscription

Clients share ambiguous opinions on subscription. Many customers express frustration, reporting that they... See more

Response time

Consumers generally express satisfaction with the response times. Many reviewers highlight the speedy and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We love SimplyCook. We've subscribed for over a year now and we've never eaten so well. Vegetarian meals at restaurants are very very rarely as good as what we cook ourselves with these magic pots.... See more

Company replied

Rated 5 out of 5 stars

The Team respond promptly to request for assistance. Although, over several rears, I have only had to go to them about three times!! The Recipes are very easy to follow and the ingredients needed... See more

Company replied

Rated 5 out of 5 stars

We enjoy the opportunity to cook different meals without waste. In the past we have bought, for example, spices for a particular dish which have taken cupboard space for years before being thrown out... See more

Company replied

Rated 5 out of 5 stars

So I ordered the free trial £1.98 postage ,but there was a bit of a mix up but it was quickly resolved by Simply cook . I got my pack of 4 recipes and tried the Sicillian chicken with onion mash... See more

Company replied


Company details

  1. Online Food Ordering Service

About SimplyCook

Written by the company




At SimplyCook, we want to get Britain cooking!

Even with our nation’s love of food, TV chefs, and recipe shows, most of us only cook 6 meals or less regularly. We’re here to change that, making cooking simple, hassle-free, and fun, so you can easily expand your repertoire.

😋 We love flavour! Our mission is to make your dinners taste amazing while keeping cooking easy..

We have a few ways to help solve "what’s for dinner"

🔥 Flavour Kits: Letterbox-friendly kits with inspiring recipes. Each kit contains everything you need to create 4 delicious, flavour-packed meals at home. Perfect if you already have ingredients and just want to add exciting flavours. → www.simplycook.com

🥕 All-In Recipe Boxes: Fresh ingredients plus our signature flavour kits delivered straight to your door. Ideal if you want a complete meal solution with no shopping required. → www.simplycookallin.com

🛒 Single Flavour Kits in Supermarkets – Pick up individual SimplyCook Flavour Kits in major UK supermarkets. Great for trying us out or adding extra inspiration to your weekly meals.

👋 We care about our customers. We’re a small team, and every review is read by someone on the team. If something isn’t right, we’ll put it right, plus we love hearing your feedback and suggestions.

Contact info

4.2

Great

TrustScore 4 out of 5

13K reviews

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Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 2 out of 5 stars

Not worth it

The website is very confusing. There is no way to simply log into your account to see what you have ordered, when it will arrive and when you will be charged all in one place. Everything is all over, and I still cannot find exactly what I want to see. There is a place for 'my recipes' and it does not match I have ordered. I am pescatarian but can only select either vegetarian or meat, and a lot of the fish dishes have meat based spices so I cannot use. So have to select vegetarian in fear of them sending a meat spice one day. I had a prawn linguine, the spice pot made it horribly salty and I couldn't finish the food. I can't leave a review as the wrong recipes are in the 'my recipes' section. Tbf not all the food is that bad, but I've definitely noticed the salt and the lack of freshness and preserved taste in a few recipes. The pots are difficult to open, the writing is hard to read. I am happy to pay more for convenience but it's just been more frustrating and too much faff, so I've cancelled.

11 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Nadra,

Sorry to hear about the issues here, can you pop us an email so we can look into the issues with your account?

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Misleading presentation – not a meal kit service

I subscribed expecting a meal kit service based on how the product is presented – images of full meals, fresh ingredients, and what appears to be a complete cooking box.

What I actually received were small pots of concentrated flavourings/spice mixes, with none of the core ingredients included. You still need to go out and buy all the fresh components yourself (meat, vegetables, carbs, etc.), which defeats the purpose if you are looking for convenience.

This is not a meal delivery or meal kit service, despite how it is visually marketed. It is essentially a subscription for flavour pots and recipe suggestions.

In addition, the subscription model is not made sufficiently prominent upfront. Charges continue automatically unless you actively cancel, which may catch people off guard.

To be clear, the concept itself may suit people who already cook regularly and just want new flavours. However, if you are expecting convenience, time-saving, or reduced shopping, this service does not deliver that.

Overall, the issue is not the product itself, but the mismatch between expectation and reality created by the presentation.

15 April 2026
Unprompted review
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Reply from SimplyCook

Hi there,

Thanks for your review and I'm really sorry to hear you feel this way. We explain on our website how the subscription works, the product provided and you can cancel at any time by email.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Delicious, different recipes

Delicious, different recipes would highly recommend

4 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jen,

Thank you so much for taking the time to leave a 5* review😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Super handy

Super handy, super tasty, great shelf life!

13 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you for the lovely review. I'm so pleased to hear that you've found our meals tasty and easy to use.

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

Be careful regarding their spicy-hot ratings

My first meal was the chili con carne which, in the recipe, is described as medium. My wife cannot tolerate hot (as in spicy) food so I didn't add any of the third pot, the cocoa chili, thinking she would be able to eat the dish. It was too hot for her! I like hot food and, as my wife wouldn't be eating it, I added half of the cocoa chili pot. When I ate it, it was just on this side of being too hot, even for me. So be careful. I know it's objective..... despite all of this it was nice and, if I were single, I'd get it again.

12 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Aidan,

Thank you for taking the time to leave this review. As you will know, spice enjoyment is quite a subjective thing. We're trying our best to not only keep our dishes at enjoyable levels of heat but also to label them accurately so customers know what to expect. So we're grateful for your feedback on this so we can keep tweaking to improve. We test all our recipes with our Supertasters and our staff too.

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

Free samples

I order the offered free samples but unfortunately when the box arrived it had been opened in transit and three of the free samples were lost, however, when I contacted the customer service team they very quickly arranged for a new box to be sent. Thank you for your speedy and positive response.

12 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Liz,

Thank you for taking the time to leave this review. Happy to hear we were able to help you with your issue and I hope you enjoy your recipes.😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

I have been very happy with simply cook…

I have been very happy with simply cook and would use them again once I am over my illness and would strongly recommend them

11 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you so much for the lovely review. We hope you feel better soon!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Simply Cook have excellent products

Simply Cook have excellent products, and have very good customer care.

10 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you for the 5* review! Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great for solo diners, fab customer service.

The meal kits are so varied, and many of them freeze well, so as solo household they've been my go-to kit subscription for years now. Gives the opportunity to try different cuisines when suits you.

Additionally their customer service is great. Recently had my first issue with a stock pot that had broken and leaked during shipping - their customer service team replied within a couple of days and have shipped me a replacement box. Can't fault that.

10 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Katelyn,

Thank you so much for leaving a review! We are so pleased to hear you've been enjoying the recipes!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great little pots

Love this idea having all those small ingredients in one pot. Good recipes and easy to do almost turns me into a professional cook

9 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Julie,

Thank you for taking the time to leave a review. Really happy to hear you're a SimplyCook fan and that you like the concept.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Travel on your taste buds

Delivered as fast as an arrow, the box of spices and seasonings sent by Simply cook made me travel and dream. Italy, that I love and know became real thanks to the blend of the three magical pots. I enjoy just as much the flavours of Thailand and Indonesia. And it's incredible that in such small proportion you can deliver so much flavours. I am vegetarian and not very rich, so those little pots were like godsend when I made a rice with onions and mangetout, or whichever seasonal vegetables. To become a wizard in the kitchen, I highly recommend the beautifully complex SIMPLICITY of Simply cook.

31 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Gregoire,

Thank you so much for taking the time to leave us a lovely 5* review! So pleased to hear that you have been enjoying our tasty dishes.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

We have been using Simply Cook for some…

We have been using Simply Cook for some time and love them. They are easy to use and are very flavoursome. We especially like the choices. Quick service and excellent support if needed.

8 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Martin,

Thank you so much for the great review. Its lovely to hear how much you have enjoyed our kits!

Customer Happiness Team
hello@simplycook.com

Rated 2 out of 5 stars

Impossible to phone Simplycook.

Impossible to phone Simplycook.
Expensive for what you get.
Some flavours bland.

2 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi John,

I am afraid we do not offer a telephone service however please pop us an email if you need help with managing your account.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great recipe

Great recipe. Great service

9 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Clive,

Thank you so much for the lovely review. This is lovely to hear! I hope you continue to enjoy the kits.

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

Beware

Was totally unaware l had signed up for monthly subscription of £11.98 when l ordered the trial box for £1.98 postage. Please be careful as l never noticed anything to suggest I signed up. Hate it when companies do this.😕

7 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Maureen,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear.

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

I ordered some meals on the £1.99…

I ordered some meals on the £1.99 postage deal. I was disappointed when all I received was pots of flavours. I was expecting the fresh food as well. (Maybe I didn’t read the small print). Thanks anyway.

20 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Sarah,

Sorry for the confusion. Our recipe boxes which contain all the ingredients are available via our All In service- https://www.simplycookallin.com/.

The benefit of not sending fresh ingredients is that our boxes don't contain perishable items so you can keep them to have some choice at home and use them as and when. They allow you to use the fresh ingredients that you feel comfortable buying, whether it's free range meat and organic vegetables, or buying from your local market or anywhere else - you're able to use the produce at the price and quality that suits you. You can also make substitutions based on what you have at home - our kits are very versatile like that!

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

A great option for something different!

The Simply Cook flavour pots are a great option for using as and when needed. I tried Hello Fresh for a year but was restricted by the expiry dates on the fresh food. So Simply Cook offers the flavours and recipes but I can then buy the fresh ingredients as I want them. I would love to see more beef recipes with Simply Cook and a selection of flavours that are less spicy, but I have enjoyed most of the recipes so far. The Makhani curry is fab!

7 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Julie,

Thank you so much for the lovely review and the feedback. Chicken Makhani is one of our favourites too!

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

I love simply cook, pity about lack of flexibility on dd

I love simply cook, great flavours and handy to add to any meal, not just the receipes in the box. Only down side is they take every 4 weeks, they hv no ability, despite repeated requests, to take the dd on a set day, screws up my finances.

7 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Zoe,

Thank you for the review and sorry for the inconvenience with the weekly boxes. We can change this to every 6 weeks if you would prefer. Just pop us an email.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

They responded very quickly to my…

They responded very quickly to my problem and solved the next day . Was very happy with the outcome

6 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Penny,

Thank you for your review. Happy to hear we were able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

The Team respond promptly to request…

The Team respond promptly to request for assistance. Although, over several rears, I have only had to go to them about three times!!
The Recipes are very easy to follow and the ingredients needed are normal common place items available in most areas of the UK.
All Recipes are delicious alhough we find, as "oldies" that the quantities of rice are often more that we need. However, as thrifty "oldies" we keep the surplus for the next time we need rice........
Happy Eating.

7 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Edward.

Thank you so much for taking the time to leave us a lovely 5* review! Really happy to hear you're a SimplyCook fan and that you like the concept

Customer Happiness Team
hello@simplycook.com

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