Reassured - Life Insurance Reviews 

102,038
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 13,859 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and ability to explain complex information clearly and in plain language. Many people appreciated the personalized approach, feeling listened to and not pressured into decisions, allowing them to choose options best suited for their needs. The overall service is consistently described as excellent, with customers highlighting the efficiency, ease, and seamless nature of the process. Reviewers also frequently mention receiving good quotes and finding suitable options, often appreciating the responsive and dedicated support throughout their journey.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting representatives who are helpful,... See more

Service

Users describe positive interactions with service, highlighting responsive and dedicated assistance, with... See more

User experience

Customers had positive experiences with user experience, finding the process easy to understand and... See more

Price

Customers consistently note positive experiences with price, with many reviewers highlighting that they... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I wasn't pressured at all in choosing my insurance policy. I was guided by Liam, with everything explained in plain English not the pseudo gobblediegook often spun by other companies. I am very satisf... See more

Rated 5 out of 5 stars

Mike explained everything in layman terms, I was able to ask as many questions as I wanted without feeling I was being a nuisance. Mike went through many different options that suited my own personal... See more

Rated 5 out of 5 stars

Stephanie was very good explaining the different policies, asking what it was I needed then finding the best policy for me. Lovely accent & anything I wasn't sure of she explained it & my best option... See more

Rated 5 out of 5 stars

Drew was very thorough whilst going through the policy details. I am really pleased with the policy and is something I’ve been meaning to put in place for a long time so I’m very happy and relieved.... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

102K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(102,038)

13,564 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Mr DAPURNELL

I was very pleased with time given to explain about the contract and what was involved.
Reassured Life Insurrance explaind in great detail what was expected in the future.m

17 July 2026
Rated 5 out of 5 stars

So easy to get the best deal.

I filled in a few details online and a lovely guy called Fortune called me straight away. He explained everything so well and talked me through the whole process. Very easy to set up my life insurance and i have his number to call if I need any help at all or have any questions.

17 July 2026
Rated 5 out of 5 stars

Excellent service from start to finish!

Excellent service from start to finish!

I had a great experience with Reassured. The adviser was friendly, knowledgeable, and took the time to explain all the available options without any pressure. The whole process was straightforward, and they helped me find a life insurance policy that suited my needs and budget. I really appreciated the professional and efficient service and would happily recommend Reassured to anyone looking for life insurance.

12 August 2025
Rated 5 out of 5 stars

Excellent customer service

I filled in a form online for a life insurance quote and had an immediate call from Macauley. I asked him to call me later in the day and he rang back at the agreed time.
He was really great, helpful, informative, friendly. He made the whole process really easy.
I would 100% recommend them and Macauley.

16 July 2026
Rated 5 out of 5 stars

Got my life insurance sorted yesterday

Got my life insurance sorted yesterday. To be real, I’ve put it off for ages. But after everything I’ve been through, I knew I had to get it done. The sign-up was fast and they explained it all properly. Huge weight off my shoulders now. 5 stars.should have dome it sooner if u see this u can work of what your budget is don't get worried it's easy

17 July 2026
Rated 5 out of 5 stars

100% recommend

100% recommend! Bradley was friendly, chatty, and very knowledgeable. A quick and easy process with affordable life insurance at the end! He also helped my partner set up his own on the same day, one less thing to worry about! 10/10 experience

16 July 2026
Rated 5 out of 5 stars

Reassure telephoned me to provide me…

Reassure telephoned me to provide me with a quote. The gentleman I spoke to provided excellent customer service and was an absolute pleasure to talk to. Extremely kind and polite. Thank you for making the process so straightforward and easy to understand. He explained everything fully and I was more than happy with the whole service. Thank you 😊

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Life Insurance Dean hough gave me good communication…

Dean hough gave me good communication he's very knowledgeable about the life insurance he explained all the different options no pressure let me speak to my wife about the different policy's and the one that was best for us called me back when it was convenient for me can't praise him enough five stars

17 July 2026
Rated 5 out of 5 stars

Luke was efficient

Luke was efficient, courteous, helpful and did not rush through things. He made sure one thing was fully understood before moving on to the next.

16 July 2026

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