Pure Retirement Ltd Reviews 

565
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being polite, knowledgeable, and always ready to answer any questions or queries with a personal touch. People also appreciate the prompt and efficient service, noting that requests and general applications are handled smoothly without any unnecessary hassle. Some reviewers were not happy with the processing speed, mentioning that accessing funds can sometimes take longer than expected or require careful planning. Consumers also pointed out that specific procedures like requesting funds or property valuations can sometimes feel quite slow and could definitely be improved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the friendly, helpful, and professional... See more

Staff

Customers consistently note positive experiences with staff, highlighting a professional, friendly, and... See more

Customer service

People report positive experiences with customer service, noting that real people answer phone calls... See more

User experience

Clients share positive opinions on user experience, describing the overall process as seamless, quick, and... See more

Response time

Customers report great satisfaction with response times, highlighting prompt answers to questions and smooth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

565 reviews

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No recent history of asking for reviews

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4.7

All reviews

(565)

144 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Equity Release made easy

Pure Retirement Ltd have made our journey through the Equity Release market with a professional, efficient and transparent. Providing precise information how the system works and a detailed explanation of the all aspects of for deciding to commit to Equity Release. We have no hesitation in recommending Pure Retirement Ltd

12 February 2026
Unprompted review
Rated 4 out of 5 stars

Clear and straightforward information

Clear and straightforward information. The Online portal is easy to navigate.
I would have given 5 stars but my only niggle is that on a recent drawdown the portal gave no information when funds would be released. The request for feedback on the service arrived the day before the funds suddenly appeared.
Other than that, I am a satisfied client

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful and courteous.

It's not always easy to choose the right company when you've made a large financial decision such as equity release.
A year ago we decided upon Pure Retirement to
assist in our arrangements. Since doing so we have found the company very helpful and courteous.
All transactions have been handled quickly and efficiently, and the telephone staff are well-spoken in explaining the process.
Recommended.

29 January 2026
Unprompted review
Rated 4 out of 5 stars

BoE rates drop, Pure's rates go up ?

The application process on the portal was very easy and the pack arrived quickly.
Once the paperwork had been returned the funds were in place within 4/5 days.
My only comment would be that if the application goes to a panel of lenders is the offer sent to me the best one for me or the one that gives Pure the most commission ? We dont know as we only receive the details of one offer.
I ask this because there have been a couple of Bank of England Interest rate drops in the last few months but the offer rate on this drawdown was the highest one yet.
Anyway, great service fornboth ease of request and acceptance, jist the question on the interest rate

9 January 2026
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Hi Patrick, thanks for taking the time to leave a review - off the back of your questions we arranged for the team to give you a ring. Hopefully you found it useful, and it clarified matters and answered your questions, but do get in touch if you've any further queries.

Many thanks,
The Pure Retirement team

Rated 1 out of 5 stars

Anthony Finn

I am writing this on behalf of my Father in Law.

Please take the time to read this.

Earlier this year my Father in law's wife passed away. 18 years ago they remortgaged with pure retirement I am not sure of the exact amount they released approx 30 to 40 thousand. The amount owed is now 140 thousand. Now while this I feel is criminal this isn't the worst part as I don't care for inheritance what I do care for is the health and wellbeing of my 83 year old Father in law who suffers with his health.
The property he is in now is not suitable and actually a danger to him due to it's layout. He decided he wanted to move to a flat so he could live out his years safely and in comfort.
Pure life and Enact there solicitors put so many caviats on porting the mortgage to a new property, but we found perfect property found and the sale was going through very slowly approximately 7 months and a week ago
We received an exchange date. As my Father in law had a large house we had to get a clearance company in to empty his house. Which was incredibly stressful for my Father in Law. The Move was booked removals etc he was all packed up in boxes etc. The move was planned for Wednesday when I find out today, the Friday before that Enact Pure retirements solicitors have now an issue and the sale is going to collapse.
The date is 12th December is almost Christmas. My Father in Law is broken, we are as family so upset for him. His worldly possessions have now gone in the clearance and he is living in a shell of a home at Christmas absolutely devastated.
Reading other reviews it does we are not alone in this experience of Enact, doing this.
This is quite honestly the most disgusting thing I have witnessed from a company.
Now I know I will get the standard reply to this review.... About law/paperwork etc
But these people are heartless no consideration for the Human element at all.
I hope you all sleep well at night.

Ask yourself one question before using these companies. Do you think anyone employed by Pure retirement would advise there own parents to take equity release? Then you have your answer...

13 December 2025
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Hi Anthony,

Thanks for taking the time to leave feedback, and we’re sorry to hear that your father in law’s experience has been stressful. While we can’t publicly go into case specifics, having reviewed the case notes we can confirm that in this instance the delays have been due to matters outside of both ours and Enact’s control. If you want to get in touch to discuss them in more detail, you can do so via customerfeedback@pureretirement.co.uk

In terms of the current amount owed, as a lifetime mortgage is a long-term financial product with no mandatory repayments it’s common for the balance to increase over time if the borrower chooses to not make any optional repayments over the loan term. If you’ve any concerns about the quality of the advice your relatives received in this regard, we suggest contacting their original financial adviser.

Many thanks,
The Pure Retirement team

Rated 5 out of 5 stars

The people at Pure Retirement

The people at Pure Retirement were polite, friendly and gave information in a clear and timely manner. I was kept informed at every stage and was surprised at the speed it took from start to finish.

27 November 2025
Unprompted review

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