Pure Pet Food Reviews 

16,321
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,321)

4,471 reviews in the last 12 months

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Rated 5 out of 5 stars

Bertie has always had a sensitive tummy…

Bertie has always had a sensitive tummy since using Pure we have noticed a massive difference.

Also when I have wanted to delay the delivery it is not a problem just notify the company and they will do exactly that.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your lovely review, Patricia! We're so pleased you're noticing the improvements in Bertie. If we can assist with anything in the future do let us know, we're here to help! - GC

Rated 5 out of 5 stars

Mollys journey

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has lost weight, licking less and generally seems happier in herself. Her bowel movements have been much better. Highly recommend Pure.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review - It's great to hear Molly has settle so well onto Pure and you're noticing the improvements! - GC

Rated 5 out of 5 stars

Pure pet food

She wasn't sure for first few days. But after about a week of perseverance, she now loves it and cleans her bowl every time. Easy to mix and no weighty bags to carry!

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your review, J - It's great to hear your pop has settled so well onto Pure and is enjoying her recipes! - GC

Rated 5 out of 5 stars

Excellent food for my dog and very good service

Sales person was excellent and spent a lot of time ensuring my dog was getting the correct plan. Delivery is excellent and the quality of the food is very good. But the most important thins is that Dylan absolutely loves his new food and the variety of flavours available,

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your review, Mr & Mrs Underwood - It's great to hear Dylan has settled so well onto Pure and he's enjoying his new recipes! - GC

Rated 5 out of 5 stars

Brilliant Live Chat Experiences ...

Charlotte twice on live chat....

So helpful, understanding and just a joy to speak too! Does yourselves proud she does!
Also which I was pleased with, he had the knowledge and straightforward advice for my request.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Helen - I've passed this across to Charlotte! - GC

Rated 5 out of 5 stars

Very Helpful team

Very Helpful team when I had to ask for a sooner delivery date.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving us a review, Joy! So pleased to hear we were able to help. You know where we are if you ever need us! - GC

Rated 5 out of 5 stars

SIMPLY THE BEST 👌 PURE PET FOOD .

Pure Pet Food the company goes out of its Way to provide the best Service The BEST FOOD AND TREATS and the best over all care to its customers..they keep track of your dogs health and changes which means a lot when there older breeds ..they change the food accordingly if required.you can pause your order any time which is excellent if you travel like me and my pets .I LOVE THIS COMPANY 😀 ❤️ My one wish is that I'd discovered Pure Pet Food when my dogs were younger ...maybe there health and bones would be better now.ORDER TODAY TRIAL IT YOU HAVE NOTHING TO LOOSE BUT YOUR DOG /DOGS HAVE SO MUCH TO GAIN ..Its FREE DELIVERY .ps I've been using this for a year now and I'll never go back to other foods .

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for your lovely review, Shirley! It's great to hear your dogs are enjoying their food so much and that we've been able to help them along the way - GC

Rated 5 out of 5 stars

Easy to store and easy to use…

Easy to store and easy to use especially when feeding raw foods and away in the caravan with not much freezer space.
Dogs love it and they look amazing on it...

1 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much, Roxy! I'm so pleased to hear your dogs are loving their recipes and you're noticing the improvements - GC

Rated 4 out of 5 stars

My fussy chihuahua likes the chicken…

My fussy chihuahua likes the chicken and lamb flavours, not the fish unfortunately but I have another dog who would eat the bag it comes in as well so no waste!!! My dog can't have peas as he has a heart issue but as the food is dried it's so easy to just take them out before I mix it. Measure the water by eye now and sometimes make it into little treat balls as a snack for both dogs... Healthier than bought treats. I mix it sometimes with other food they like, it's very very versatile. Great bags thank goodness for velcro!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your lovely review, Mrs L. Unfortunately we don't currently have recipes without peas, however we are aware of the demand for this and will notify you as soon as it's something we have available. It's great to hear your dogs are enjoying their Pure! - GC

Rated 5 out of 5 stars

My dog is very happy

My dog is very happy, which means I am too. Thank you

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So pleased to be able to help, Lesleeanne. Great to hear your dog is enjoying their Pure diet! - GC

Rated 5 out of 5 stars

My puppy loves his food.

My puppy loves his food.
My last order was 4 different flavours. He is almost 5 months old and he is the picture of health and he is never lethargic or tired.
It's measured based on his breed and weight and it could not be easier to feed him.
Also. much less waste/rubbish from tins etc

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for taking the time to leave your review, Suzanne. It's great to hear you're noticing the improvements both with your pup and around the house! A great range of recipes he is able to have, too! - GC

Rated 5 out of 5 stars

Reggie loves this food after suffering…

Reggie loves this food after suffering really bad pancreatitis we finally found a good healthy food, if you have any problems they are super helpful and couldn’t do enough to help , can’t rate them highly enough

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Tina. We're so pleased to be able to help Reggie along with his diet with pancreatitis. If we can ever assist further, you know where we are! - GC

Rated 5 out of 5 stars

Great communication and yummy recipes

Pure pet food are professional but also personable, their communication is friendly, warm and fun! Our dog loves his food and we have enjoyed discovering which recipes are his favourite (it’s duck for him).

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for your lovely review, Megan! We're so happy to of been able to help. It's great to hear your boy has been enjoying his range of recipes - GC

Rated 5 out of 5 stars

We love Pure Pet Food

We love Pure Pet Food! Jura does her amazing happy dance at meal times and goes absolutely berserk at bed time when its time for her dental stick. She loves it. We started using Pure to try to help her with her allergies. It has helped to some degree. She loves it so I'll keep on buying it. We do find though that some months despite properly measuring meals that sometimes we are a day or 2 short and have to substitute a few meals which costs more over and above what we pay already but wouldn't have it any other way as she loves it sooooo much

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Joyce, thanks for leaving your review! It's great to hear .Jura has settled so well onto Pure! I'm sorry to hear you're noticing a slight shortage of the food - If you pop the team at hello@purepetfood.co.uk a message, we can take a look for you and offer some further tips for her allergies - GC

Rated 5 out of 5 stars

Amazing products and great service.

Amazing fast service after ordering. Great product, my puppy loves the food. My friend’s dog also loves the food & he was a picky eater with low appetite. I recommended Pure and got £20 in my account as a thank you.

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Jackie - We're so pleased to hear your puppy settled so well onto Pure. Thank for using our referral scheme for it's great benefits, too! - GC

Rated 5 out of 5 stars

Helpful Company

One of my dogs didn’t take to the first order so I told them and they sent samples of other flavours. He’s now more than happy to eat it all up. Very helpful and easy to order!

18 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Lorna - We're so pleased to hear we were able to find some recipes your pup enjoys! - GC

Rated 5 out of 5 stars

2 weeks on PURE, all going fine

I was having difficulty working out feed quantity and costs while transitioning my dog to Pure. The person I spoke to was very patient and gave me a clear explanation to all my queries. To be honest, the food doesn't look or smell appetising to me, but my dog is very happy with it, and it's easy to prepare. It also seems to be quite a bit cheaper than lily's kitchen.

28 July 2026
Unprompted review
Rated 5 out of 5 stars

All round excellent company and team

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else.

Coco absolutely loves the food, and there’s a great range of recipes to choose from, including options for sensitive tummies.

The customer service is excellent. The team are incredibly friendly and genuinely care, which is really reassuring. They’re extremely knowledgeable and always happy to talk through the different options or answer any questions.

After six years, I can confidently say I’ve had nothing but positive experiences, and I can’t recommend them highly enough.

Thank you!

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for your kind words Graham. We're so pleased to hear Coco loves her food and the choice of recipes. It's great to hear our Customer service team have been so helpful, we really appreciate your feedback 🧡 NR

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