Pure Pet Food Reviews 

16,343
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 4,487 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality food, noting significant health improvements for their dogs, such as better weight, increased energy, and relief for sensitive stomachs. Many appreciate the product's convenience, finding it easy to prepare, store, and ideal for travel with various flavors. Exceptional customer service, helpful staff, and reliable delivery are also frequently highlighted. However, some customers noted their dogs disliked the food or found its mixed consistency problematic, describing it as setting like cement or being unappealing. A few also mentioned their dogs experienced unintended weight loss or digestive issues.

What people talk about most

Product

Consumers find the product to be positive, with many highly recommending the pet food and expressing... See more

Quality

Customers consistently note positive experiences with quality, with many praising the high quality of the... See more

Delivery service

Clients share positive opinions on delivery service, frequently praising its speed, reliability, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the team's helpfulness,... See more

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more

Rated 5 out of 5 stars

The helpful staff have been wonderful from the get go. The food has been fantastic. After struggling with multiple biscuit brands to help keep weight on daisy as she was growing this good has got he... See more

Company replied

Rated 5 out of 5 stars

Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he... See more

Company replied

Rated 5 out of 5 stars

What made my experience great was the very helpful and friendly advice I could do over a phone call. As my two girlie's have different dietary requirements, the food is high quality, affordable a... See more

Company replied


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(16,343)

4,498 reviews in the last 12 months

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Rated 5 out of 5 stars

Some of the best customer service I've…

Some of the best customer service I've ever experienced from a company!

I am in the initial whirlwind of puppy fostering which comes with several issues like transitioning food, upset stomachs, not knowing weight, etc.

I wrote to the customer service team letting them know my problems, how I still had the majority of the food from my last order, but also that the weight initially given to me by the charity was wrong so that the measurements were all off and asked if they could help me. The team immediately cancelled and refunded my next delivery so I could catch up, and went into my profile and changed the weights so future deliveries would be correct, and also advised how to continue with my current order.

This sort of proactive and intelligent response is exactly what saves the back and forth I experience with other companies. Thank you so much for your help!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for your lovely review, Quyen! We're so pleased to of been able to help - You know how to get in touch in future if you ever need us - GC

Rated 5 out of 5 stars

Perfect for a fussy dog…

The food is tailored to your dogs needs. The measures are easy to use. Bags resealable. Healthy and nutritious ingredients. My dog is so fussy and does not like dog food in general, we have tried so many. She loves this and we couldn’t be happier.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So good to hear she's enjoying her Pure, Claire! Thanks for much for leaving your review - GC

Rated 1 out of 5 stars

Misleading advertisement and not clear pricing.

40% off your first order. But you only get enough food for 2weeks on your initial order. So I do not believe that is value for money and also misleading when signing up to the subscription.
I can say my dog has enjoyed the food, however it smells awful. Upon ordering I put that my dog has smelly breath and tear stains. I was led to believe this was tailored to my dog and would include items in the tailor made food to combat these issues. My dogs breath and tears stains have got worse not better. I’ve been using the food now for 3 weeks.
I’m glad I delayed the next order and unless you can convince me this order was actually tailor made for my dog and not just a mass produced batch you send out to all your first order customers.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi J Morgan,
Thank you for taking the time to leave us a review and for giving Pure a try. We're really pleased to hear that your dog has been enjoying the food, although we're sorry to hear you were left feeling disappointed by the pricing and that you haven't yet seen the improvements you were hoping for.
Just to clarify, your first order is a two-week transition pack, which is designed to help dogs gradually move over to Pure. We do make this clear during the sign-up process, before checkout, and your ongoing orders are then sized to last for your chosen delivery schedule.
Your dog's plan is personalised using the information you provide, including their breed, age, weight, activity level and any health concerns you tell us about. This helps us recommend the most suitable recipe and feeding plan for them. While many owners do notice improvements in areas such as coat condition, digestion and even tear staining or breath over time, every dog is different, so we can't guarantee the same results for every pet.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd love the opportunity to take a look at your dog's plan, explain how the recommendation was made and see if there's anything we can do to help.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this for you.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Bertie has always had a sensitive tummy…

Bertie has always had a sensitive tummy since using Pure we have noticed a massive difference.

Also when I have wanted to delay the delivery it is not a problem just notify the company and they will do exactly that.

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for leaving your lovely review, Patricia! We're so pleased you're noticing the improvements in Bertie. If we can assist with anything in the future do let us know, we're here to help! - GC

Rated 5 out of 5 stars

Mollys journey

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has lost weight, licking less and generally seems happier in herself. Her bowel movements have been much better. Highly recommend Pure.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review - It's great to hear Molly has settle so well onto Pure and you're noticing the improvements! - GC

Rated 5 out of 5 stars

Pure pet food

She wasn't sure for first few days. But after about a week of perseverance, she now loves it and cleans her bowl every time. Easy to mix and no weighty bags to carry!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review, J - It's great to hear your pop has settled so well onto Pure and is enjoying her recipes! - GC

Rated 5 out of 5 stars

Excellent food for my dog and very good service

Sales person was excellent and spent a lot of time ensuring my dog was getting the correct plan. Delivery is excellent and the quality of the food is very good. But the most important thins is that Dylan absolutely loves his new food and the variety of flavours available,

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your review, Mr & Mrs Underwood - It's great to hear Dylan has settled so well onto Pure and he's enjoying his new recipes! - GC

Rated 5 out of 5 stars

Brilliant Live Chat Experiences ...

Charlotte twice on live chat....

So helpful, understanding and just a joy to speak too! Does yourselves proud she does!
Also which I was pleased with, he had the knowledge and straightforward advice for my request.

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for leaving your review, Helen - I've passed this across to Charlotte! - GC

Rated 5 out of 5 stars

Very Helpful team

Very Helpful team when I had to ask for a sooner delivery date.

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for leaving us a review, Joy! So pleased to hear we were able to help. You know where we are if you ever need us! - GC

Rated 5 out of 5 stars

SIMPLY THE BEST 👌 PURE PET FOOD .

Pure Pet Food the company goes out of its Way to provide the best Service The BEST FOOD AND TREATS and the best over all care to its customers..they keep track of your dogs health and changes which means a lot when there older breeds ..they change the food accordingly if required.you can pause your order any time which is excellent if you travel like me and my pets .I LOVE THIS COMPANY 😀 ❤️ My one wish is that I'd discovered Pure Pet Food when my dogs were younger ...maybe there health and bones would be better now.ORDER TODAY TRIAL IT YOU HAVE NOTHING TO LOOSE BUT YOUR DOG /DOGS HAVE SO MUCH TO GAIN ..Its FREE DELIVERY .ps I've been using this for a year now and I'll never go back to other foods .

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for your lovely review, Shirley! It's great to hear your dogs are enjoying their food so much and that we've been able to help them along the way - GC

Rated 5 out of 5 stars

Easy to store and easy to use…

Easy to store and easy to use especially when feeding raw foods and away in the caravan with not much freezer space.
Dogs love it and they look amazing on it...

1 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much, Roxy! I'm so pleased to hear your dogs are loving their recipes and you're noticing the improvements - GC

Rated 4 out of 5 stars

My fussy chihuahua likes the chicken…

My fussy chihuahua likes the chicken and lamb flavours, not the fish unfortunately but I have another dog who would eat the bag it comes in as well so no waste!!! My dog can't have peas as he has a heart issue but as the food is dried it's so easy to just take them out before I mix it. Measure the water by eye now and sometimes make it into little treat balls as a snack for both dogs... Healthier than bought treats. I mix it sometimes with other food they like, it's very very versatile. Great bags thank goodness for velcro!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your lovely review, Mrs L. Unfortunately we don't currently have recipes without peas, however we are aware of the demand for this and will notify you as soon as it's something we have available. It's great to hear your dogs are enjoying their Pure! - GC

Rated 5 out of 5 stars

My dog is very happy

My dog is very happy, which means I am too. Thank you

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So pleased to be able to help, Lesleeanne. Great to hear your dog is enjoying their Pure diet! - GC

Rated 5 out of 5 stars

My puppy loves his food.

My puppy loves his food.
My last order was 4 different flavours. He is almost 5 months old and he is the picture of health and he is never lethargic or tired.
It's measured based on his breed and weight and it could not be easier to feed him.
Also. much less waste/rubbish from tins etc

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for taking the time to leave your review, Suzanne. It's great to hear you're noticing the improvements both with your pup and around the house! A great range of recipes he is able to have, too! - GC

Rated 5 out of 5 stars

Reggie loves this food after suffering…

Reggie loves this food after suffering really bad pancreatitis we finally found a good healthy food, if you have any problems they are super helpful and couldn’t do enough to help , can’t rate them highly enough

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Tina. We're so pleased to be able to help Reggie along with his diet with pancreatitis. If we can ever assist further, you know where we are! - GC

Rated 5 out of 5 stars

Great communication and yummy recipes

Pure pet food are professional but also personable, their communication is friendly, warm and fun! Our dog loves his food and we have enjoyed discovering which recipes are his favourite (it’s duck for him).

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for your lovely review, Megan! We're so happy to of been able to help. It's great to hear your boy has been enjoying his range of recipes - GC

Rated 5 out of 5 stars

We love Pure Pet Food

We love Pure Pet Food! Jura does her amazing happy dance at meal times and goes absolutely berserk at bed time when its time for her dental stick. She loves it. We started using Pure to try to help her with her allergies. It has helped to some degree. She loves it so I'll keep on buying it. We do find though that some months despite properly measuring meals that sometimes we are a day or 2 short and have to substitute a few meals which costs more over and above what we pay already but wouldn't have it any other way as she loves it sooooo much

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Joyce, thanks for leaving your review! It's great to hear .Jura has settled so well onto Pure! I'm sorry to hear you're noticing a slight shortage of the food - If you pop the team at hello@purepetfood.co.uk a message, we can take a look for you and offer some further tips for her allergies - GC

Rated 5 out of 5 stars

Amazing products and great service.

Amazing fast service after ordering. Great product, my puppy loves the food. My friend’s dog also loves the food & he was a picky eater with low appetite. I recommended Pure and got £20 in my account as a thank you.

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Jackie - We're so pleased to hear your puppy settled so well onto Pure. Thank for using our referral scheme for it's great benefits, too! - GC

Rated 5 out of 5 stars

Helpful Company

One of my dogs didn’t take to the first order so I told them and they sent samples of other flavours. He’s now more than happy to eat it all up. Very helpful and easy to order!

18 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Lorna - We're so pleased to hear we were able to find some recipes your pup enjoys! - GC

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