My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more
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Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
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Prompt response when changing my order.
Prompt response when changing my order.
Pure food very good one happy Misty!
Delivered to your door what more could you ask!

Reply from Pure Pet Food
Very useful advice and reassurance for…
Very useful advice and reassurance for someone with a fussy puppy! Highly recommend 🥰

Reply from Pure Pet Food
So glad I tried this
Love this product and company . So easy to, so nutritious and the dogs love it . Worth every Penny really wholesome food .

Reply from Pure Pet Food
Brilliant food and company. We have been using this food for a…
We have been using this food for a while now and both our dogs absolutely love it. One even sings as we get it ready. It is easy to order and to make any changes. It’s great you can different flavours and the subscription service makes it so easy to never forget to order. The treats are also lovely and our dogs enjoy those too. If I have ever needed to contact the company they are always most helpful and solve issues promptly. We would all totally recommend this company to all.

Reply from Pure Pet Food
I’m very disappointed with Pure pet…
I’m very disappointed with Pure pet food company. The first product I received (a starter kit) was not good for my dog—pieces got stuck to the bowl and the food was difficult for her to eat. I also had issues with their website, as I couldn’t access the site properly.
After I received the starter kit, I emailed them to cancel my subscription. They replied confirming the cancellation was completed, and I haven’t received any additional food. After about 2 months, I am getting emails saying the food is coming and Im charged for it even though I had already cancelled. This is misleading and not acceptable for a subscription service.

Reply from Pure Pet Food
Happy doggo!
Zuko, 2 year old Sproodle was going off his food, his meals would sit for hours uneaten UNTIL we started Pure. Now every meal is thrown back in minutes. He clearly loves his Pure food. Thank you!

Reply from Pure Pet Food
Highly recommend
Food is very easy to store, delivered straight to my door, is not overly expensive and my dog loves the food. Would highly recommend this brand.

Reply from Pure Pet Food
Fantastic product
I have a diabetic dog, she’s been on this food since her diagnosis. She’s on the Chicken and the Turkey, but we sometimes have the game. Her weight and blood sugar has remained stable and she looks amazing. She’s just turned 11 and no one believes how old she is. She’ll remain on this food for the rest of her life. I tried vet recommended diabetic food and she didn’t do well on them at all. If I feel like I’m going to run out, I can just press the send it now button and it arrives in record time.

Reply from Pure Pet Food
Good food, easy storage and prep, variable delivery
Molly loves the food and it is easy to prepare. She’s also in very good condition for her age which I hope is something to do with her diet! It is easy to mix with some kibble as well. Deliveries are a bit hit and miss - lots of notice about when it’s coming but rarely arrives on the day it’s supposed to, usually early but that can still be a problem if it’s not when you expect it. Also often left outside where it gets wet despite repeated instructions to leave it in a shed. I do appreciate this is the deliverers problem but it should be fed back to them too!

Reply from Pure Pet Food
Max is a fussy eater and loves pure
Max is a fussy eater and loves pure. His bowl is liked clean every meal time

Reply from Pure Pet Food
Using pure food changed the way we travel
Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he loves the food so no compromising with juggle different options just 1 pack of Pure Food.'

Reply from Pure Pet Food
Since discovering Pure Pet Food
Since discovering Pure Pet Foods in 2024, my dog , Hamish with pancreatitis, has had no acute attacks.
More importantly for him, he loves Pure’s food. More importantly for us, delivery, ease of use, and wonderful customer care is all wrapped up with Pure Pet Food.
If of interest, I rarely post on line but I do believe in this product.

Reply from Pure Pet Food
Great service. Great quality
A package didn't arrive and was replaced quickly. Dog loves the food. Very simple to use mix the food and I'm glad it can be made hot so my dog can have a hot meal

Reply from Pure Pet Food
Love the quality
Love the quality, the packaging, the bespokability of the menus and more importantly my dogs love it! Clean bowls every time!
Smells and looks awful
Personally I don't like this product. It smells awful when mixing and I can't even describe what it looks like when it's tipped into my dogs bowl. Yuk! Ted normally goes to his food straight away but hes very hesitant over this one. For that reason we're changing him to something else. Sorry Pure, but youre not for us.

Reply from Pure Pet Food
I tried Pure for our fussy Husky
I tried Pure for our fussy Husky who is almost 14 years. I saw an immediate change in him. He was usually sluggish, not as bouncy as he was in his younger years. After only a few meals he was brighter. He even began playing with toys again throwing them around. His usually rumbling tummy has improved immensely since I've put him on Pure. His stools are more solid now also. I didn't expect such a big change in his overall health. I have recommended Pure to my son and because he saw the positive changes in my dog, he has just made his first order for both of his dogs. Pure also gave me a nice little surprise in my second order....a bouncy ball which is getting well used. The cost of Pure is more than I paid for our previous supermarket dogfood but is obviously much better quality ingredients and I've got a healthier, happier doggy. Delivery is very easy to organise on The Pure website and orders/order dates can be changed easily. I'd highly recommend any dog owner to give it a try.

Reply from Pure Pet Food
Tillie and Sophie's conversion to Pure.
What made my experience great was the very helpful and friendly advice I could do over a phone call.
As my two girlie's have different dietary requirements, the food is high quality, affordable and comes clearly marked with their names. It is SO much easier to portion (with the colour coded scoops). No filling up my recycling bin with plastic trays/tins!! Or having half the freezer given up for dog food... looks good to my human eyes( silly but important!)
Reordering is easy, and delivery arrives when stated.
And obviously the BEST THING is Tillie and Sophie love it 😀

Reply from Pure Pet Food
The customer service is very helpful
The customer service is very helpful. I have contacted them twice and they resolved my issue quickly. The only issue not yet sorted is that I still cannot order more than 2 recipes per month (rather than the 4 promised) and it states its my dogs first order which clearly it isnt - however customer service manually sorted last month.

Reply from Pure Pet Food
Easy to use my dog loves it delivered…
Easy to use my dog loves it delivered on time and if you need it earlier just click on early delivery very good service
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