Pure Pet Food Reviews 

16,339
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 4,487 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality food, noting significant health improvements for their dogs, such as better weight, increased energy, and relief for sensitive stomachs. Many appreciate the product's convenience, finding it easy to prepare, store, and ideal for travel with various flavors. Exceptional customer service, helpful staff, and reliable delivery are also frequently highlighted. However, some customers noted their dogs disliked the food or found its mixed consistency problematic, describing it as setting like cement or being unappealing. A few also mentioned their dogs experienced unintended weight loss or digestive issues.

What people talk about most

Product

Consumers find the product to be positive, with many highly recommending the pet food and expressing... See more

Quality

Customers consistently note positive experiences with quality, with many praising the high quality of the... See more

Delivery service

Clients share positive opinions on delivery service, frequently praising its speed, reliability, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the team's helpfulness,... See more

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more

Rated 5 out of 5 stars

The helpful staff have been wonderful from the get go. The food has been fantastic. After struggling with multiple biscuit brands to help keep weight on daisy as she was growing this good has got he... See more

Company replied

Rated 5 out of 5 stars

Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he... See more

Company replied

Rated 5 out of 5 stars

What made my experience great was the very helpful and friendly advice I could do over a phone call. As my two girlie's have different dietary requirements, the food is high quality, affordable a... See more

Company replied


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(16,339)

4,498 reviews in the last 12 months

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Rated 5 out of 5 stars

Prompt response when changing my order.

Prompt response when changing my order.
Pure food very good one happy Misty!
Delivered to your door what more could you ask!

3 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Happy of been able to help, Sharon - We hope Misty is loving her Pure meals! Thanks for leaving a review - GC

Rated 5 out of 5 stars

So glad I tried this

Love this product and company . So easy to, so nutritious and the dogs love it . Worth every Penny really wholesome food .

1 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for taking the time to leave your review, Mark - So good to head your dogs are loving their Pure diets! - GC

Rated 5 out of 5 stars

Brilliant food and company. We have been using this food for a…

We have been using this food for a while now and both our dogs absolutely love it. One even sings as we get it ready. It is easy to order and to make any changes. It’s great you can different flavours and the subscription service makes it so easy to never forget to order. The treats are also lovely and our dogs enjoy those too. If I have ever needed to contact the company they are always most helpful and solve issues promptly. We would all totally recommend this company to all.

3 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving such a lovely review, Karen. We're so pleased to hear your dogs are loving their Pure meals, it's what we thrive for, alongside our easy ordering service! - GC

Rated 1 out of 5 stars

I’m very disappointed with Pure pet…

I’m very disappointed with Pure pet food company. The first product I received (a starter kit) was not good for my dog—pieces got stuck to the bowl and the food was difficult for her to eat. I also had issues with their website, as I couldn’t access the site properly.

After I received the starter kit, I emailed them to cancel my subscription. They replied confirming the cancellation was completed, and I haven’t received any additional food. After about 2 months, I am getting emails saying the food is coming and Im charged for it even though I had already cancelled. This is misleading and not acceptable for a subscription service.

3 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Wiktoria,
Thank you for taking the time to leave us a review and share your experience. We're sorry to hear that Pure wasn't the right fit for your dog and that you've been left feeling disappointed by your experience with your subscription.
We're also sorry to hear about the confusion regarding your cancellation. That certainly isn't the experience we want our customers to have, and we'd really like the opportunity to review your account to understand what happened and why you received further emails and a charge after you believed your subscription had been cancelled.
Regarding the food itself, Pure is a gently dehydrated food, so there are a number of different ways it can be prepared to achieve different textures and consistencies. There are some ways in which we can recommend to try feeding to reduce the sticky texture you mentioned too. 
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally, review your cancellation history and make sure everything has been resolved correctly.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback, Wiktoria.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Happy doggo!

Zuko, 2 year old Sproodle was going off his food, his meals would sit for hours uneaten UNTIL we started Pure. Now every meal is thrown back in minutes. He clearly loves his Pure food. Thank you!

3 August 2026
Unprompted review
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Reply from Pure Pet Food

We love those empty bowls, Zuko! Thanks for your lovely review Robyn - GC

Rated 5 out of 5 stars

Highly recommend

Food is very easy to store, delivered straight to my door, is not overly expensive and my dog loves the food. Would highly recommend this brand.

2 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much, Brianna! We really appreciate you taking the time to leave such a lovely review - GC

Rated 5 out of 5 stars

Fantastic product

I have a diabetic dog, she’s been on this food since her diagnosis. She’s on the Chicken and the Turkey, but we sometimes have the game. Her weight and blood sugar has remained stable and she looks amazing. She’s just turned 11 and no one believes how old she is. She’ll remain on this food for the rest of her life. I tried vet recommended diabetic food and she didn’t do well on them at all. If I feel like I’m going to run out, I can just press the send it now button and it arrives in record time.

2 August 2026
Unprompted review
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Reply from Pure Pet Food

So very pleased to hear we've been able to help your dog along with their diet through diabetes, Ann. We hope she continues thriving! If you ever need us, we're always happy to help - GC

Rated 4 out of 5 stars

Good food, easy storage and prep, variable delivery

Molly loves the food and it is easy to prepare. She’s also in very good condition for her age which I hope is something to do with her diet! It is easy to mix with some kibble as well. Deliveries are a bit hit and miss - lots of notice about when it’s coming but rarely arrives on the day it’s supposed to, usually early but that can still be a problem if it’s not when you expect it. Also often left outside where it gets wet despite repeated instructions to leave it in a shed. I do appreciate this is the deliverers problem but it should be fed back to them too!

2 August 2026
Unprompted review
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Reply from Pure Pet Food

So good to hear that Molly is loving the food, Sara! I'm so sorry to hear of the delays. If you contact the team on hello@purepetfood.co.uk we can take a look at some delivery options or other solutions for you - GC

Rated 5 out of 5 stars

Max is a fussy eater and loves pure

Max is a fussy eater and loves pure. His bowl is liked clean every meal time

2 August 2026
Unprompted review
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Reply from Pure Pet Food

That's great to hear David, thanks for taking the time to leave your review. Give Max some fuss from us! - GC

Rated 5 out of 5 stars

Using pure food changed the way we travel

Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he loves the food so no compromising with juggle different options just 1 pack of Pure Food.'

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Happy to be able to help with both the convenience with travelling and something Brodie enjoys, Tony! Thanks for taking the time to leave your review - GC

Rated 5 out of 5 stars

Since discovering Pure Pet Food

Since discovering Pure Pet Foods in 2024, my dog , Hamish with pancreatitis, has had no acute attacks.
More importantly for him, he loves Pure’s food. More importantly for us, delivery, ease of use, and wonderful customer care is all wrapped up with Pure Pet Food.
If of interest, I rarely post on line but I do believe in this product.

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're incredibly happy to hear Hamish is both loving the Pure and seeing the improvements with his pancreatitis. Thank you so much for taking the time to let us know, Beth! - GC

Rated 5 out of 5 stars

Great service. Great quality

A package didn't arrive and was replaced quickly. Dog loves the food. Very simple to use mix the food and I'm glad it can be made hot so my dog can have a hot meal

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for your review, Stephen. Our apologies again for the issues, so pleased to of been able to help! - GC

Rated 5 out of 5 stars

Love the quality

Love the quality, the packaging, the bespokability of the menus and more importantly my dogs love it! Clean bowls every time!

2 August 2026
Unprompted review
Rated 1 out of 5 stars

Smells and looks awful

Personally I don't like this product. It smells awful when mixing and I can't even describe what it looks like when it's tipped into my dogs bowl. Yuk! Ted normally goes to his food straight away but hes very hesitant over this one. For that reason we're changing him to something else. Sorry Pure, but youre not for us.

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Lynn,
Thank you for taking the time to leave us a review and for giving Pure a try.
We're sorry to hear that it wasn't the right fit for you and Ted. We completely understand that food is very much down to personal preference, both for dogs and their owners! Pure is a gently dehydrated food, so it does look and smell quite different to more traditional dog foods, and whilst lots of dogs love it, we appreciate it isn't for everyone.
There are lots of different ways to prepare Pure to achieve different textures, but we completely respect your decision if you've found something that suits Ted better.
Thank you again for your honest feedback, Lynn. Please give Ted a fuss from all of us, and we wish you both all the best.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

I tried Pure for our fussy Husky

I tried Pure for our fussy Husky who is almost 14 years. I saw an immediate change in him. He was usually sluggish, not as bouncy as he was in his younger years. After only a few meals he was brighter. He even began playing with toys again throwing them around. His usually rumbling tummy has improved immensely since I've put him on Pure. His stools are more solid now also. I didn't expect such a big change in his overall health. I have recommended Pure to my son and because he saw the positive changes in my dog, he has just made his first order for both of his dogs. Pure also gave me a nice little surprise in my second order....a bouncy ball which is getting well used. The cost of Pure is more than I paid for our previous supermarket dogfood but is obviously much better quality ingredients and I've got a healthier, happier doggy. Delivery is very easy to organise on The Pure website and orders/order dates can be changed easily. I'd highly recommend any dog owner to give it a try.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much, Sharon! We're so happy to hear your Husky showed immediate changes on their new Pure diet. We hope he's still loving his Pure ball, too! - GC

Rated 5 out of 5 stars

Tillie and Sophie's conversion to Pure.

What made my experience great was the very helpful and friendly advice I could do over a phone call.
As my two girlie's have different dietary requirements, the food is high quality, affordable and comes clearly marked with their names. It is SO much easier to portion (with the colour coded scoops). No filling up my recycling bin with plastic trays/tins!! Or having half the freezer given up for dog food... looks good to my human eyes( silly but important!)
Reordering is easy, and delivery arrives when stated.
And obviously the BEST THING is Tillie and Sophie love it 😀

24 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Happy to hear Tillie and Sophie are loving Pure! We're always happy to help. Thanks for your lovely review - GC

Rated 4 out of 5 stars

The customer service is very helpful

The customer service is very helpful. I have contacted them twice and they resolved my issue quickly. The only issue not yet sorted is that I still cannot order more than 2 recipes per month (rather than the 4 promised) and it states its my dogs first order which clearly it isnt - however customer service manually sorted last month.

22 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Alan. We’d love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject ‘FAO Jess’ so we can look into the pack sizes and available recipes for you - GC

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