Pure Pet Food Reviews 

16,315
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Replied to 98% of negative reviews

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4.7

All reviews

(16,315)

4,471 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic product

I have a diabetic dog, she’s been on this food since her diagnosis. She’s on the Chicken and the Turkey, but we sometimes have the game. Her weight and blood sugar has remained stable and she looks amazing. She’s just turned 11 and no one believes how old she is. She’ll remain on this food for the rest of her life. I tried vet recommended diabetic food and she didn’t do well on them at all. If I feel like I’m going to run out, I can just press the send it now button and it arrives in record time.

2 August 2026
Unprompted review
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Reply from Pure Pet Food

So very pleased to hear we've been able to help your dog along with their diet through diabetes, Ann. We hope she continues thriving! If you ever need us, we're always happy to help - GC

Rated 4 out of 5 stars

Good food, easy storage and prep, variable delivery

Molly loves the food and it is easy to prepare. She’s also in very good condition for her age which I hope is something to do with her diet! It is easy to mix with some kibble as well. Deliveries are a bit hit and miss - lots of notice about when it’s coming but rarely arrives on the day it’s supposed to, usually early but that can still be a problem if it’s not when you expect it. Also often left outside where it gets wet despite repeated instructions to leave it in a shed. I do appreciate this is the deliverers problem but it should be fed back to them too!

2 August 2026
Unprompted review
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Reply from Pure Pet Food

So good to hear that Molly is loving the food, Sara! I'm so sorry to hear of the delays. If you contact the team on hello@purepetfood.co.uk we can take a look at some delivery options or other solutions for you - GC

Rated 5 out of 5 stars

Max is a fussy eater and loves pure

Max is a fussy eater and loves pure. His bowl is liked clean every meal time

2 August 2026
Unprompted review
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Reply from Pure Pet Food

That's great to hear David, thanks for taking the time to leave your review. Give Max some fuss from us! - GC

Rated 5 out of 5 stars

Using pure food changed the way we travel

Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he loves the food so no compromising with juggle different options just 1 pack of Pure Food.'

31 July 2026
Unprompted review
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Reply from Pure Pet Food

Happy to be able to help with both the convenience with travelling and something Brodie enjoys, Tony! Thanks for taking the time to leave your review - GC

Rated 5 out of 5 stars

Since discovering Pure Pet Food

Since discovering Pure Pet Foods in 2024, my dog , Hamish with pancreatitis, has had no acute attacks.
More importantly for him, he loves Pure’s food. More importantly for us, delivery, ease of use, and wonderful customer care is all wrapped up with Pure Pet Food.
If of interest, I rarely post on line but I do believe in this product.

2 August 2026
Unprompted review
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Reply from Pure Pet Food

We're incredibly happy to hear Hamish is both loving the Pure and seeing the improvements with his pancreatitis. Thank you so much for taking the time to let us know, Beth! - GC

Rated 5 out of 5 stars

Great service. Great quality

A package didn't arrive and was replaced quickly. Dog loves the food. Very simple to use mix the food and I'm glad it can be made hot so my dog can have a hot meal

2 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for your review, Stephen. Our apologies again for the issues, so pleased to of been able to help! - GC

Rated 5 out of 5 stars

Love the quality

Love the quality, the packaging, the bespokability of the menus and more importantly my dogs love it! Clean bowls every time!

2 August 2026
Unprompted review
Rated 1 out of 5 stars

Smells and looks awful

Personally I don't like this product. It smells awful when mixing and I can't even describe what it looks like when it's tipped into my dogs bowl. Yuk! Ted normally goes to his food straight away but hes very hesitant over this one. For that reason we're changing him to something else. Sorry Pure, but youre not for us.

2 August 2026
Unprompted review
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Reply from Pure Pet Food

Hi Lynn,
Thank you for taking the time to leave us a review and for giving Pure a try.
We're sorry to hear that it wasn't the right fit for you and Ted. We completely understand that food is very much down to personal preference, both for dogs and their owners! Pure is a gently dehydrated food, so it does look and smell quite different to more traditional dog foods, and whilst lots of dogs love it, we appreciate it isn't for everyone.
There are lots of different ways to prepare Pure to achieve different textures, but we completely respect your decision if you've found something that suits Ted better.
Thank you again for your honest feedback, Lynn. Please give Ted a fuss from all of us, and we wish you both all the best.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

I tried Pure for our fussy Husky

I tried Pure for our fussy Husky who is almost 14 years. I saw an immediate change in him. He was usually sluggish, not as bouncy as he was in his younger years. After only a few meals he was brighter. He even began playing with toys again throwing them around. His usually rumbling tummy has improved immensely since I've put him on Pure. His stools are more solid now also. I didn't expect such a big change in his overall health. I have recommended Pure to my son and because he saw the positive changes in my dog, he has just made his first order for both of his dogs. Pure also gave me a nice little surprise in my second order....a bouncy ball which is getting well used. The cost of Pure is more than I paid for our previous supermarket dogfood but is obviously much better quality ingredients and I've got a healthier, happier doggy. Delivery is very easy to organise on The Pure website and orders/order dates can be changed easily. I'd highly recommend any dog owner to give it a try.

21 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much, Sharon! We're so happy to hear your Husky showed immediate changes on their new Pure diet. We hope he's still loving his Pure ball, too! - GC

Rated 5 out of 5 stars

Tillie and Sophie's conversion to Pure.

What made my experience great was the very helpful and friendly advice I could do over a phone call.
As my two girlie's have different dietary requirements, the food is high quality, affordable and comes clearly marked with their names. It is SO much easier to portion (with the colour coded scoops). No filling up my recycling bin with plastic trays/tins!! Or having half the freezer given up for dog food... looks good to my human eyes( silly but important!)
Reordering is easy, and delivery arrives when stated.
And obviously the BEST THING is Tillie and Sophie love it 😀

24 July 2026
Unprompted review
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Reply from Pure Pet Food

Happy to hear Tillie and Sophie are loving Pure! We're always happy to help. Thanks for your lovely review - GC

Rated 4 out of 5 stars

The customer service is very helpful

The customer service is very helpful. I have contacted them twice and they resolved my issue quickly. The only issue not yet sorted is that I still cannot order more than 2 recipes per month (rather than the 4 promised) and it states its my dogs first order which clearly it isnt - however customer service manually sorted last month.

22 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for leaving your review, Alan. We’d love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject ‘FAO Jess’ so we can look into the pack sizes and available recipes for you - GC

Rated 5 out of 5 stars

I honestly can not thank pure enough…

I honestly can not thank pure enough for how my dogs health has improved since using pure food. I have a sprocker she is 11 and has pancarititis. We were advised by her vet that she could only eat Chappie wet and biscuit as it was the best on the market for low fat. Jazz had been using it for 2 years she had bad wind so bad you could not be in the same room she could hardly get up stairs and she could no longer jump and it made her over weight. Since using Pure we have no issues with wind and she can run up stair again and run for her ball. I have now just added a new cocker spaniel to the family and he is going to have Pure food as well. It is so easy to use their website, Jazz had run out before her next delivery and went straight 9nto the app and her food was delivered next day. I pay a bit extra but i have abhealthier dog. Thank you Pure i 100% recommend this food.

1 August 2026
Unprompted review
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Reply from Pure Pet Food

Thank you so much for taking the time to let us know and leaving your review! So pleased that Jazz is loving Pure and we're able to help along with the pancreatitis - GC

Rated 3 out of 5 stars

At the start benji loved his food but…

At the start benji loved his food but the last few months or so hes not been eating it the same. I feel like am having to add more water to it for him to be able to eat it and I have also had to cut him down to 4 scoops instead of 5 as I dont find its lasting as long as it use too

1 August 2026
Unprompted review
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Reply from Pure Pet Food

Hi Sarah,
Thank you for taking the time to leave us a review and share your feedback. We're pleased to hear that Benji initially loved his Pure, although we're sorry to hear that things have changed over the last few months.
We're sorry to hear that he's become less interested in his food. It may be worth trying a different recipe or experimenting with the amount of water used, as some dogs do develop preferences for different textures over time. We'd be more than happy to offer some tips and tricks to help.
In terms of the food lasting, your plan should provide enough food to last until your next scheduled delivery when fed at the recommended amount. We'd really like to review your feeding plan and order history to understand why you're finding it isn't lasting as long as it used to.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd love the opportunity to look into this personally, review Benji's plan and see how we can help get him enjoying his meals again.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback, Sarah.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

We’ve been with Pure for well over a…

We’ve been with Pure for well over a year. The food suits both of our pups, one being a working lab and the other a jackapoo with a sensitive tummy. Both pups are thriving on it. The product suits us well when travelling with the dogs as easy to carry and make up. Delivery has never been a problem no matter where we have been in the UK. Customer service has always been extremely helpful.

1 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for leaving such a lovely review - Happy to hear you've noted the improvements on a Pure diet! - GC

Rated 5 out of 5 stars

Genuinely thrilled

Genuinely thrilled, I’m always a bit skeptical about new dog food, we’ve tried a few with our cockapoo as we always believed him to be fussy. He would normally leave most of his breakfast and it felt like he only ate his evening meal because he was hungry enough to eat it despite not liking it. Now with pure he absolutely finishes every last morsel of both meals. It’s the first time in the 4 years since we had him. Don’t hesitate to make the change.

20 May 2026
Unprompted review
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Reply from Pure Pet Food

So happy to hear your fussy pup has taken so well to Pure, Jim - Thanks so much for leaving your review - GC

Rated 5 out of 5 stars

Absolutely brilliant Pure Pet Food and…

Absolutely brilliant Pure Pet Food and company. Fabulous choice of Pet food, clean, fresh, dry, beautiful food. Pure Pet Food send out a box with your choice of pet food along with 1 large scoop yellow and 1 smaller scoop green. Pure Pet Food work out how much food to give your pet daily going by your pets weight and daily activities, alongside how old they are too and food preferences, stool type, digestion etc.
Just 1 scoop in the morning alongside 1 small scoop full of warm tap water, mix and serve and then the same again for tea time. It couldn't be easier, honestly your dog will love it. Our dog Alice absolutely demolishes it, no waste. Excellent value for money too. Always quick delivery too by DPD, very efficient service. We also downloaded Pure Pet Food app as recommended by the company and instruction leaflets also included in the package. The food also has your pets name on it, the package is also very easy to seal, to prolong freshness etc. We use the app all the time, it tells you when your next delivery date is and what your order is. You can change delivery frequency and change your dog food choices. Excellent, excellent company, very professional, friendly, excellent quality of foods, abd range of products as in dog treats which smell delicious. So peace of mind for us and Alice is eating everything that she needs to maintain a healthy, happy life and diet. Emailed Pure Pet Food yesterday as Alice had ran out of her favourite food and her next delivery wasn't until Monday 3rd August. I received a quick response from Dermot who explained that he would try his very best to get Alice's order delivered tomorrow Saturday 1st August. A little while later Dermot actually rang me to say that yes Alice's food would be delivered tomorrow, we were delighted on hearing this as Alice had actually ran out of her favourite food. Lovely, lovely gentleman very interested in how Alice was liking her food and the transition period throughout the week. We cannot fault Pure Pet Food at all, if you want peace of mind and clean Pet bowls everytime then Pure Pet Food is for you. We will never go back to ordinary Pet Food now, Alice is much happier and is eating which is essential. No fussy eater now, thank goodness.

31 July 2026
Unprompted review
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Reply from Pure Pet Food

Thank you so much, Sarah. So so good to hear Alice is loving Pure! - GC

Rated 5 out of 5 stars

I have been so impressed since joining pure!

I have been so impressed since switching to pure, the food smells great in comparison to traditional dog food and my fussy dog gets excited when its meal time (his favourite is the lamb) as he is still being dual fed we have started to notice some of the health benefits and I can’t wait to see how much this improves when he is on a 100% pure diet. Not only this the customer service is absolutely amazing, so responsive and personalised! Thank you pure!

1 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for leaving your review, Hayley! Pleased to hear your fussy pup has been loving their Pure meals - GC

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