Pure Pet Food Reviews 

16,309
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,309)

4,459 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great food

Great food, easy to prepare. Creation of meals and planner easy to use. Dogs loves his food and it gives me piece of mind he's eating pure food

3 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for your lovely review, Jonathan! So good to hear your dog is loving the food. - GC

Rated 5 out of 5 stars

Simba is really enjoying her food she…

Simba is really enjoying her food she licks the bowl clean and enjoys all the flavours .

3 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We love those clean bowls, Simba! Thanks for taking the time to leave a review. - GC

Rated 5 out of 5 stars

Good service

Good service, my dog loves the food and very easy to make

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Great to your your dog is loving Pure, Becky! Thanks for taking the time to leave your review - GC

Rated 5 out of 5 stars

Fantastic Bespoke Food Option

Fantastic, bespoke, food option for dogs. Not only is everything tailored to my dogs specific needs, he actually likes & eats it. As he is benefiting from better ingredients going in, coming out is so much better too. Price isn’t that much different to the volume of wet / dry food I was getting from a supermarket too. Would highly recommend.

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Great to hear your dog has been loving their Pure, Michael. So pleased to hear it's settled so well and you're noticing the improvements. Thanks for taking the time to leave such a lovely review - GC

Rated 5 out of 5 stars

Great food

Great food, great service, great quality
My dog gets excited for meal times as soon as he sees the bag

20 July 2026
Unprompted review
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Reply from Pure Pet Food

Love to hear we've been able to make mealtimes more exciting, Sophie! Thanks for leaving such a lovely review. - GC

Rated 5 out of 5 stars

Darcey loves Pure Pet food

My dog loves this food right from the start It is so nice to see her looking forward to her food each morning. I would recommend Pure Pet Food to anyone.Darcey says thankyou.

3 August 2026
Unprompted review
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Reply from Pure Pet Food

We're so happy hear Darcey is loving her new Pure meals, Pamela! Thanks for taking the time to leave such a lovely review

Rated 5 out of 5 stars

Arthur is a food led dog

Arthur is a food led dog, his new food suits him well and his portions are easy to control, although it looked less in his bowl. The food stores easily and takes up less space than his old kibble.
There is less to clean up when he goes for a walk which means I think means absorption is better. His coat looks shinier as well. We are both pleased with the results.

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for taking the time to let us know, John! Great to hear Arthur is loving his Pure meals and you're seeing the improvements in his coat - GC

Rated 5 out of 5 stars

Prompt response when changing my order.

Prompt response when changing my order.
Pure food very good one happy Misty!
Delivered to your door what more could you ask!

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Happy of been able to help, Sharon - We hope Misty is loving her Pure meals! Thanks for leaving a review - GC

Rated 5 out of 5 stars

So glad I tried this

Love this product and company . So easy to, so nutritious and the dogs love it . Worth every Penny really wholesome food .

1 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for taking the time to leave your review, Mark - So good to head your dogs are loving their Pure diets! - GC

Rated 5 out of 5 stars

Brilliant food and company. We have been using this food for a…

We have been using this food for a while now and both our dogs absolutely love it. One even sings as we get it ready. It is easy to order and to make any changes. It’s great you can different flavours and the subscription service makes it so easy to never forget to order. The treats are also lovely and our dogs enjoy those too. If I have ever needed to contact the company they are always most helpful and solve issues promptly. We would all totally recommend this company to all.

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for leaving such a lovely review, Karen. We're so pleased to hear your dogs are loving their Pure meals, it's what we thrive for, alongside our easy ordering service! - GC

Rated 1 out of 5 stars

I’m very disappointed with Pure pet…

I’m very disappointed with Pure pet food company. The first product I received (a starter kit) was not good for my dog—pieces got stuck to the bowl and the food was difficult for her to eat. I also had issues with their website, as I couldn’t access the site properly.

After I received the starter kit, I emailed them to cancel my subscription. They replied confirming the cancellation was completed, and I haven’t received any additional food. After about 2 months, I am getting emails saying the food is coming and Im charged for it even though I had already cancelled. This is misleading and not acceptable for a subscription service.

3 August 2026
Unprompted review
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Reply from Pure Pet Food

Hi Wiktoria,
Thank you for taking the time to leave us a review and share your experience. We're sorry to hear that Pure wasn't the right fit for your dog and that you've been left feeling disappointed by your experience with your subscription.
We're also sorry to hear about the confusion regarding your cancellation. That certainly isn't the experience we want our customers to have, and we'd really like the opportunity to review your account to understand what happened and why you received further emails and a charge after you believed your subscription had been cancelled.
Regarding the food itself, Pure is a gently dehydrated food, so there are a number of different ways it can be prepared to achieve different textures and consistencies. There are some ways in which we can recommend to try feeding to reduce the sticky texture you mentioned too. 
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally, review your cancellation history and make sure everything has been resolved correctly.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback, Wiktoria.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Happy doggo!

Zuko, 2 year old Sproodle was going off his food, his meals would sit for hours uneaten UNTIL we started Pure. Now every meal is thrown back in minutes. He clearly loves his Pure food. Thank you!

3 August 2026
Unprompted review
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Reply from Pure Pet Food

We love those empty bowls, Zuko! Thanks for your lovely review Robyn - GC

Rated 5 out of 5 stars

Highly recommend

Food is very easy to store, delivered straight to my door, is not overly expensive and my dog loves the food. Would highly recommend this brand.

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much, Brianna! We really appreciate you taking the time to leave such a lovely review - GC

Rated 5 out of 5 stars

Fantastic product

I have a diabetic dog, she’s been on this food since her diagnosis. She’s on the Chicken and the Turkey, but we sometimes have the game. Her weight and blood sugar has remained stable and she looks amazing. She’s just turned 11 and no one believes how old she is. She’ll remain on this food for the rest of her life. I tried vet recommended diabetic food and she didn’t do well on them at all. If I feel like I’m going to run out, I can just press the send it now button and it arrives in record time.

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So very pleased to hear we've been able to help your dog along with their diet through diabetes, Ann. We hope she continues thriving! If you ever need us, we're always happy to help - GC

Rated 4 out of 5 stars

Good food, easy storage and prep, variable delivery

Molly loves the food and it is easy to prepare. She’s also in very good condition for her age which I hope is something to do with her diet! It is easy to mix with some kibble as well. Deliveries are a bit hit and miss - lots of notice about when it’s coming but rarely arrives on the day it’s supposed to, usually early but that can still be a problem if it’s not when you expect it. Also often left outside where it gets wet despite repeated instructions to leave it in a shed. I do appreciate this is the deliverers problem but it should be fed back to them too!

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So good to hear that Molly is loving the food, Sara! I'm so sorry to hear of the delays. If you contact the team on hello@purepetfood.co.uk we can take a look at some delivery options or other solutions for you - GC

Rated 5 out of 5 stars

Max is a fussy eater and loves pure

Max is a fussy eater and loves pure. His bowl is liked clean every meal time

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

That's great to hear David, thanks for taking the time to leave your review. Give Max some fuss from us! - GC

Rated 5 out of 5 stars

Using pure food changed the way we travel

Using pure pet food has changed our way of travelling with Brodie, no longer need extra freezer for his food, just simple pure packs with us in the caravan and bob's your uncle. So convenient and he loves the food so no compromising with juggle different options just 1 pack of Pure Food.'

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Happy to be able to help with both the convenience with travelling and something Brodie enjoys, Tony! Thanks for taking the time to leave your review - GC

Rated 5 out of 5 stars

Since discovering Pure Pet Food

Since discovering Pure Pet Foods in 2024, my dog , Hamish with pancreatitis, has had no acute attacks.
More importantly for him, he loves Pure’s food. More importantly for us, delivery, ease of use, and wonderful customer care is all wrapped up with Pure Pet Food.
If of interest, I rarely post on line but I do believe in this product.

2 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're incredibly happy to hear Hamish is both loving the Pure and seeing the improvements with his pancreatitis. Thank you so much for taking the time to let us know, Beth! - GC

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