Pure Pet Food Reviews 

16,219
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,477 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and tailored natural ingredients, noting significant improvements in their pets' health, coat, and energy. The ease of preparation, reliable delivery, and exceptional, responsive customer service are also highly valued. However, some people mentioned their dogs did not like the food, finding its smell or texture unappetizing. A few also reported issues with customer service regarding refunds for products their pets wouldn't eat [R16-S2, R32-S2,

What people talk about most

Product

Clients share positive opinions on product, with many reviewers reporting that their dogs love the food and... See more

Quality

Customers had positive experiences with quality, often describing the food as excellent, great, and good... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising its reliability, speed, and ease... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the excellent,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more

Rated 5 out of 5 stars

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have... See more

Company replied

Rated 5 out of 5 stars

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its del... See more

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,219)

4,698 reviews in the last 12 months

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Rated 5 out of 5 stars

Pure pet food

She wasn't sure for first few days. But after about a week of perseverance, she now loves it and cleans her bowl every time. Easy to mix and no weighty bags to carry!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review, J - It's great to hear your pop has settled so well onto Pure and is enjoying her recipes! - GC

Rated 5 out of 5 stars

Excellent food for my dog and very good service

Sales person was excellent and spent a lot of time ensuring my dog was getting the correct plan. Delivery is excellent and the quality of the food is very good. But the most important thins is that Dylan absolutely loves his new food and the variety of flavours available,

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your review, Mr & Mrs Underwood - It's great to hear Dylan has settled so well onto Pure and he's enjoying his new recipes! - GC

Rated 4 out of 5 stars

Obi is getting bored

Obi is getting bored. I think I need to try something else.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We’d love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject ‘FAO Jess’ so we can look into some new recipes for Obi - GC

Rated 5 out of 5 stars

Brilliant Live Chat Experiences ...

Charlotte twice on live chat....

So helpful, understanding and just a joy to speak too! Does yourselves proud she does!
Also which I was pleased with, he had the knowledge and straightforward advice for my request.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Helen - I've passed this across to Charlotte! - GC

Rated 5 out of 5 stars

Very Helpful team

Very Helpful team when I had to ask for a sooner delivery date.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving us a review, Joy! So pleased to hear we were able to help. You know where we are if you ever need us! - GC

Rated 5 out of 5 stars

SIMPLY THE BEST 👌 PURE PET FOOD .

Pure Pet Food the company goes out of its Way to provide the best Service The BEST FOOD AND TREATS and the best over all care to its customers..they keep track of your dogs health and changes which means a lot when there older breeds ..they change the food accordingly if required.you can pause your order any time which is excellent if you travel like me and my pets .I LOVE THIS COMPANY 😀 ❤️ My one wish is that I'd discovered Pure Pet Food when my dogs were younger ...maybe there health and bones would be better now.ORDER TODAY TRIAL IT YOU HAVE NOTHING TO LOOSE BUT YOUR DOG /DOGS HAVE SO MUCH TO GAIN ..Its FREE DELIVERY .ps I've been using this for a year now and I'll never go back to other foods .

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for your lovely review, Shirley! It's great to hear your dogs are enjoying their food so much and that we've been able to help them along the way - GC

Rated 5 out of 5 stars

Easy to store and easy to use…

Easy to store and easy to use especially when feeding raw foods and away in the caravan with not much freezer space.
Dogs love it and they look amazing on it...

1 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much, Roxy! I'm so pleased to hear your dogs are loving their recipes and you're noticing the improvements - GC

Rated 4 out of 5 stars

My fussy chihuahua likes the chicken…

My fussy chihuahua likes the chicken and lamb flavours, not the fish unfortunately but I have another dog who would eat the bag it comes in as well so no waste!!! My dog can't have peas as he has a heart issue but as the food is dried it's so easy to just take them out before I mix it. Measure the water by eye now and sometimes make it into little treat balls as a snack for both dogs... Healthier than bought treats. I mix it sometimes with other food they like, it's very very versatile. Great bags thank goodness for velcro!

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your lovely review, Mrs L. Unfortunately we don't currently have recipes without peas, however we are aware of the demand for this and will notify you as soon as it's something we have available. It's great to hear your dogs are enjoying their Pure! - GC

Rated 5 out of 5 stars

My dog is very happy

My dog is very happy, which means I am too. Thank you

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So pleased to be able to help, Lesleeanne. Great to hear your dog is enjoying their Pure diet! - GC

Rated 5 out of 5 stars

My puppy loves his food.

My puppy loves his food.
My last order was 4 different flavours. He is almost 5 months old and he is the picture of health and he is never lethargic or tired.
It's measured based on his breed and weight and it could not be easier to feed him.
Also. much less waste/rubbish from tins etc

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for taking the time to leave your review, Suzanne. It's great to hear you're noticing the improvements both with your pup and around the house! A great range of recipes he is able to have, too! - GC

Rated 5 out of 5 stars

Reggie loves this food after suffering…

Reggie loves this food after suffering really bad pancreatitis we finally found a good healthy food, if you have any problems they are super helpful and couldn’t do enough to help , can’t rate them highly enough

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Tina. We're so pleased to be able to help Reggie along with his diet with pancreatitis. If we can ever assist further, you know where we are! - GC

Rated 5 out of 5 stars

Great communication and yummy recipes

Pure pet food are professional but also personable, their communication is friendly, warm and fun! Our dog loves his food and we have enjoyed discovering which recipes are his favourite (it’s duck for him).

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for your lovely review, Megan! We're so happy to of been able to help. It's great to hear your boy has been enjoying his range of recipes - GC

Rated 5 out of 5 stars

We love Pure Pet Food

We love Pure Pet Food! Jura does her amazing happy dance at meal times and goes absolutely berserk at bed time when its time for her dental stick. She loves it. We started using Pure to try to help her with her allergies. It has helped to some degree. She loves it so I'll keep on buying it. We do find though that some months despite properly measuring meals that sometimes we are a day or 2 short and have to substitute a few meals which costs more over and above what we pay already but wouldn't have it any other way as she loves it sooooo much

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Joyce, thanks for leaving your review! It's great to hear .Jura has settled so well onto Pure! I'm sorry to hear you're noticing a slight shortage of the food - If you pop the team at hello@purepetfood.co.uk a message, we can take a look for you and offer some further tips for her allergies - GC

Rated 5 out of 5 stars

Amazing products and great service.

Amazing fast service after ordering. Great product, my puppy loves the food. My friend’s dog also loves the food & he was a picky eater with low appetite. I recommended Pure and got £20 in my account as a thank you.

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Jackie - We're so pleased to hear your puppy settled so well onto Pure. Thank for using our referral scheme for it's great benefits, too! - GC

Rated 5 out of 5 stars

Helpful Company

One of my dogs didn’t take to the first order so I told them and they sent samples of other flavours. He’s now more than happy to eat it all up. Very helpful and easy to order!

18 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving your review, Lorna - We're so pleased to hear we were able to find some recipes your pup enjoys! - GC

Rated 5 out of 5 stars

Beren really likes Pure Pet Food and…

Beren really likes Pure Pet Food and looks great on it. I am impressed with the company's approach to customers and the interaction it promotes - all very good customer service as well as a great product.

28 July 2026
Unprompted review
Rated 5 out of 5 stars

2 weeks on PURE, all going fine

I was having difficulty working out feed quantity and costs while transitioning my dog to Pure. The person I spoke to was very patient and gave me a clear explanation to all my queries. To be honest, the food doesn't look or smell appetising to me, but my dog is very happy with it, and it's easy to prepare. It also seems to be quite a bit cheaper than lily's kitchen.

28 July 2026
Unprompted review
Rated 5 out of 5 stars

All round excellent company and team

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else.

Coco absolutely loves the food, and there’s a great range of recipes to choose from, including options for sensitive tummies.

The customer service is excellent. The team are incredibly friendly and genuinely care, which is really reassuring. They’re extremely knowledgeable and always happy to talk through the different options or answer any questions.

After six years, I can confidently say I’ve had nothing but positive experiences, and I can’t recommend them highly enough.

Thank you!

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for your kind words Graham. We're so pleased to hear Coco loves her food and the choice of recipes. It's great to hear our Customer service team have been so helpful, we really appreciate your feedback 🧡 NR

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