NFL Shop EU Reviews 

4,198
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 672 reviews, reviewers had a great experience with this company. Customers frequently mention that parcels arrive very quickly, and they can easily track their packages from dispatch until final delivery. People also appreciate the high quality of the official merchandise and find the online store extremely simple to navigate for all purchases. Some reviewers were not happy with the sizing consistency, noting that clothing items often run much larger or smaller than expected. Consumers also expressed frustration regarding expensive shipping rates, delivery delays, and occasional instances of receiving completely incorrect products. A few buyers mentioned that processing and returning items could sometimes become complicated and inconvenient.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and sizing. While many reviewers are... See more

Delivery service

Reviewers mention positive feedback about delivery service, highlighting fast and efficient shipping times.... See more

Quality

Users describe satisfaction with quality, highlighting that items are excellent, authentic, and arrive in... See more

Order

People report ambiguous experiences with order processes, as opinions on purchasing are heavily divided.... See more

Price

Customers had ambiguous experiences with price. Some consumers praise the reasonable pricing, competitive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Everything was great, quality as expected. Quick delivery, I was able to track it from the beginning till the end. Only downside was I wasn’t able to select delivery type - it was fixed at express wh... See more

Rated 4 out of 5 stars

Items arrived quickly and they were what I expected them to be. Good quality items, though I should have chosen the next size up. However, when alls said and done I am left a happy and satisfied custo... See more

Rated 4 out of 5 stars

I am very satisfied with my recent purchase from the NFL Europe e-shop. The official merchandise is high quality and completely authentic. The website is easy to navigate, and my order arrived quickly... See more

Rated 4 out of 5 stars

I ordered a gift and it arrived but was the wrong size. Once I contacted the team they were immediately responsive and have remedied the situation. Great customer service

Company replied


Company details

  1. Sportswear Store

Written by the company

Europe NFL Shop is the place to get new Kansas City Chiefs Super Bowl Champions Apparel! Also shop the latest arrivals of Nike NFL Jerseys, NFL Clothing and Apparel, New Era Headwear, Equipment & Souvenirs. Get your NFL face coverings, jersey, fashion, equipment, headwear or souvenirs online today. You will find on your new NFL Shop Europe, Middle East and Africa a wide range of products for all of the top teams, from NFC heavyweights like the Dallas Cowboys and Seattle Seahawks to the AFC's Kansas City Chiefs and Pittsburgh Steelers. Shop the best brand online with the New Era, Fanatics Branded, Wilson and Nike NFL products


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

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4.1

All reviews

(4,198)

1,084 reviews in the last 12 months

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Rated 3 out of 5 stars

Buying the product is easy but…

Buying the product is easy but returning??Effing nightmare!! the customer service agents make promises, offer apologies and after keeping you in the chat for ages they tell you that they've created a ticket and someone will get back to you. Well it's been over a week now and I've not received the response I was promised. They used to have a pretty straightforward return process whereby you go into your account hit the return portal and that was more or less it. Now it seems you have to contact them to ask for a return label.

17 November 2025
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello Brian, we appreciate you sharing your experience. We are sorry the return process was difficult and that our support did not meet your expectations. I have contacted you via email to offer additional assistance. We always remain at your disposal. Sincerely, Joanna

Rated 1 out of 5 stars

terrible customer service

I received an email saying something that I had ordered was out of stock. As an apology, I received a 25% discount code, but I could not redeem it because the link did not work. When I tried to contact customer services, I got no reply. At all. Very disappointed.

5 September 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Marianne, Thank you for taking time to provide us with feedback. I apologize for any inconvenience your coupon caused, and I have reached out to you in a separate message at the email on the order to provide further assistance. Please don't hesitate to reach out if we can be of further assistance. Kind regards, Courtney

Rated 1 out of 5 stars

This online store is terrible you pay but no order created

This online store is terrible when paying with PayPal. The store doesn't refund the order, but they still charged my PayPal account. Very bad, I wouldn't buy from them again.

27 November 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hi Carlos,

I am very sorry to hear about this. I have contacted you via email for further information. I look forward to hearing back from you! -Sharon

Rated 3 out of 5 stars

The shipping cost is too high

The shipping cost is too high, considering it takes them over two weeks to make the delivery.

15 November 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hi, Ricardo. Thank you for your feedback. We truly appreciate it as we are always looking for ways to improve our customers shopping experience. Thank you, Jordan

Rated 1 out of 5 stars

I took more than 2 month to deliver two…

I took more than 2 month to deliver two jerseys!!!

I will be being from NFL store in the USA in the future, they delivery withing 10 days and it is not more expensive.

10 September 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hi Claus, I sincerely apologize for the length of time the delivery took, and I value your input. I don't want our valued customers to have this experience. After reviewing your order, I will get in touch with you personally to assist you further. Sincerely, Stacy

Rated 1 out of 5 stars

Terribile experience

I paid for shipping to receive the item and also for returning it, even though it shouldn’t have been that way.
The return process with UPS is a nightmare.
The package was rejected and sent back because UPS does not provide clear instructions about the documents required for the return shipment.
I tried to purchase the item again in the correct size, but even though a 40% discount was advertised, only 30% was actually applied.

12 November 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hi, Gabriele. I am truly sorry for your experience and would love to look into this for you. Please be on the lookout for our email. Thank you, Jordan.

Rated 2 out of 5 stars

Fake Discount or sale claim.

You advertised discounted sales with a special code. But the code only works on selected items, despite no reference on this unit you check out.

Quite dishonest advertising.

1 September 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Mr Roberts, we’re really sorry for the frustration this has caused. We completely understand how disappointing it can be when a discount code doesn’t work as expected. To clarify, when a promotion appears on our website, it’s necessary to click the link provided. This will show all the items that are eligible for the discount. The code only applies to these selected items, which is why it might not have worked for the item you tried to purchase. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 1 out of 5 stars

I ordered a jersey from your shop 193-7312-2442

I ordered a jersey from your shop. Unfortunately, it was too big, and I simply wanted to exchange it for a smaller size. The customer service I contacted didn’t get back to me for two weeks—actually, for three weeks. When I finally managed to call and reach someone, I was told that the jersey couldn’t be ordered in a smaller size; instead, I would first have to return the old jersey and then place a new order.

The problem was that the jersey would have cost me 40 euros more afterward, because I had originally bought it on sale, and I didn’t want that. So I had to send the jersey back. However, I also had to pay an 8-euro fee for the return because the seller didn’t cover the return costs. For me, that’s an absolute no-go nowadays. As a result, I will definitely never order from this shop again and I won’t recommend it to anyone.

17 October 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Nihad, We appreciate you sending us your review. I am sorry for the delay in a response being received and that you were not able to acquire the jersey at the same pricing. We appreciate your input and will evaluate our policies to make our service better. I will be following up with you immediately to assist you further. Sincerely, Stacy

Rated 5 out of 5 stars

Smooth

Ordering from Europe and received my product quickly enough

17 November 2025

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