Embark Reviews 522

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 174 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and detailed explanations, making complex financial tasks feel manageable. Many people highlight the exceptional customer service, noting the personalized care and professionalism received. The user experience, especially during onboarding and account setup, is frequently described as smooth and easy, with many appreciating the clear guidance and user-friendly website. However, some customers also noted significant issues with customer service, experiencing very slow response times, with some inquiries taking 48 hours or more. A few other people also noted prolonged delays in account transfers that extended for months, far beyond typical expectations.

What people talk about most

Staff

Consumers generally report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Customer service

People report positive experiences with customer service, highlighting helpful, knowledgeable, and patient... See more

Service

Customers consistently note ambiguous experiences with service, with many expressing frustration over... See more

User experience

Users describe positive interactions with user experience, often highlighting the ease of navigating digital... See more

Response time

Customers had ambiguous experiences with response times, with some reporting positive interactions where... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more

Company replied

Rated 4 out of 5 stars

"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more

Company replied

Rated 5 out of 5 stars

I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more

Company replied

Rated 5 out of 5 stars

Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more

Company replied


Company details

  1. Financial Planner

Written by the company

Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.


Contact info

3.9

Great

TrustScore 4 out of 5

522 reviews

5-star
4-star
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1-star

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Rated 5 out of 5 stars

Cooperation is easy

Cooperation is easy. Agents are professional and friendly

10 March 2026
Embark logo

Reply from Embark

Hello Urszula Plata, thank you for your feedback. Have a wonderful day.

Rated 1 out of 5 stars

Do not use this company

Customer service is a joke. 48hrs to respond to any inquiries!!! Performance of the investment is beyond poor especially in a time where the market was strong and returns were high. They make it as difficult as legally possible to withdraw money. Do not use Embark! You will thank me later.

10 March 2026
Unprompted review
Embark logo

Reply from Embark

Hello John Carpenter, Thank you for expressing your concerns. Embark Student Corp takes customer satisfaction seriously and we are glad to hear from you.

We apologize for any extended delays in responding to inquiries. We are experiencing higher than normal volumes because it's the tax season and many customers looking into their tax receipts.

Withdrawing the funds for school purposes is simple and straight forward, and requires an activated online account. Withdrawing funds for Non Educational purposes requires a paper form and in some cases dual signatures. Depending on where you fall in to the categories then you may have to do a couple of extra steps.

If you have had your plans with us since the 2000s, then they have gone through the at least 2-3 Subscriber votes between 2014, and 2023 would which have changed the investment strategies over time. Regardless of whether it was Heritage or Knowledge First Financial, then you would have had a group plan, which would have been in a fixed asset mix for a number of years and not growing with the beneficiary as our current plans that are on the Glide Path investment strategy.

The estimated funds that you were told at the time of purchase was based on past performance and was not a guarantee of future results.

All RESPs are affected by the financial market, thus any income will fluctuate over time. Embark Student Corp has low-medium risk portfolio investment with the Glidepath feature to maximize the return on the children's RESP.

Older plans that are just maturing or have matured would be at the graduation stage of the investment which means it would be heavily invested in bonds. Younger plans would be at the earlier stage of the investments which means most of the funds would be in equities which would allow the customer to save more for their child.

We understand that you are frustrated with the outcome of the investment. However, since the projection was at a point in time and assumed many factors which were beyond our control and contained hypothetical data, as well as was based on a number of assumptions that could not be predicted, then the information provided on the Illustration could not be used to predict future outcomes.

Rated 3 out of 5 stars

The waiting time to talk to someone was long

The waiting time to talk to someone was extremely long

9 March 2026
Embark logo

Reply from Embark

Hello Nancy Y Lacelle, thank you for your feedback. Our apologies for the experience that you have been having with our company. We have been experiencing longer than usual wait times due to the tax season. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Excellent Service

I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they were fully resolved.
She went above and beyond; especially after I had been waiting for such a long period of time. Her level of care and professionalism made a real difference. I would gladly call back again knowing she would be the one assisting me.

23 February 2026
Embark logo

Reply from Embark

Hello Richard, thank you for your positive feedback. We’re so glad to hear that Jenina was able to assist you and provide the support you needed. We truly appreciate you taking the time to share your experience and look forward to assisting you again.

Rated 5 out of 5 stars

Great experience!

20 February 2026
Embark logo

Reply from Embark

Hello Chris, Thank you for your positive feedback. We are happy to hear you had a great experience.

Rated 5 out of 5 stars

The person was knowledgable helped me…

The person was knowledgable helped me with what I had to get done great experience

18 February 2026
Embark logo

Reply from Embark

Hello Larry Paul Simmons, thank you for your feedback. It is truly appreciated, and we are so glad to hear that you had such a positive experience.

Rated 1 out of 5 stars

I called and waiting for over an hour…

I called and waiting for over an hour and the call disconnected. This my 3 rd call. Not helpful at all

12 February 2026
Unprompted review
Embark logo

Reply from Embark

Hello HananeMTL, thank you for you feedback. We have been experiencing a higher than normal call volume for the past few weeks due to the commencement of Winter semesters. If you need assistance, you can also reach out to us through Chat or Email, and we'll be happy to help.

Rated 1 out of 5 stars

Maybe a scam

They won't give you any bonus they claim to sign up, they won't return emails, phone back, and won't allow a return of contributions, stay far away from this company!

Their reply under this is a flat out lie. They made no attempt to contact until I made this post they did send me a form now to get contributions back, if it's successful I'll change review from maybe a scam to just a really terrible company also it wasn't a refer a friend bonus it's a sign up bonus. Don't use this company!

29 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello Daniel Jessome, we understand your frustration. According to the Terms and Conditions of the Refer A Friend Bonus, The referred person has to open an plan with Embark Student Corp in order for you (the referrer) to get the bonus of $200. If the person did not open a plan with Embark Student Corp, then the bonus would not be paid to the referrer.

Net contributions are returned to customer once we receive a signed letter requesting to close the plan or we received a signed non post secondary form.

Attempts were made to reach out to you, however, we were not successful. However, we will share your feedback with the relevant teams to review our polices and procedures.

Rated 1 out of 5 stars

Thievery

I received a notice to "Claim your RESP funds today!" I received it in December. The company claims they sent it in July of the previous year. There was no date on the notice nor was there a post mark indicating the date of mailing. The company denied my claim stating it had been over 90 days from when the notice was sent when in fact I received it in December, less than 30 days ago.
I feel ripped off, therefore; I declare Embark a scam, taking parent's money and keeping it.
I will widely report this.

28 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello,
We’re sorry to hear about your experience and understand your frustration. We value your feedback, and after reviewing your complaint, we will be issuing the funds. Thank you for bringing this to our attention.

Rated 1 out of 5 stars

I'm writing to warn others about the…

I'm writing to warn others about the nightmare I've experienced with Embark. I opened an RESP for my autistic son when he was 3 months old (2018), but when I realized it wasn't suitable for his needs. I requested a transfer to an RDSP account, but Embarks lack of RDSP privileges wasn't disclosed. I've been trying to transfer the funds to Scotia Bank's RDSP for 6-8 months, with ZERO progress. Despite multiple follow-ups, they've ignored my requests and failed to transfer the funds.

Embark's customer service is abysmal, and their inaction is putting my child's future at risk. If you value your child's financial security, STAY AWAY FROM EMBARK.

1/5 stars - I would not recommended to anyone ever.

22 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello Jamcy James,

Thank you for contacting Embark Student Corp. We take customer satisfaction seriously and appreciate you bringing this matter to our attention.

We apologize for the frustration you have experienced and value your feedback, which helps us identify issues and improve our services.

Please note that Embark Student Corp facilitates RESP-to-RESP transfers only. As a regulated organization, we require corrected and complete forms before proceeding. Unfortunately, we are unable to process the RDSP transfer until the required documentation is received. Once the completed forms are provided, we will be pleased to assist with your transfer.

Thank you for your understanding.

Sincerely,
Embark Student Corp

Rated 5 out of 5 stars

Good Service

16 January 2026
Embark logo

Reply from Embark

Hello Qi, thank you for your positive feedback ! We are glad to know that our service was good.

Rated 1 out of 5 stars

Your website is terrible

Your website is terrible, and your login is never possible.
For more than a month trying to login into my account.
Everything about Embark is terrible.
I will transfer my account to another service provider

4 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello Mr. Matthew Isesele, we are sorry to hear that you have not had exceptional experience with our company. Many of our customers find our online website experience pleasant. However, if you are having difficulty navigating our website, then please contact our Customer Service for more guidance.

Rated 1 out of 5 stars

Worst company ever

Worst company ever. Took over for another company and now I can’t access absolutely anything despite NUMEROUS attempts and they continue to take money out of my account.

11 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello Jenika Bradley, We would love to assist you with any inquiries on your plan(s). Someone will be reaching out to you today to resolve the issue.

Rated 5 out of 5 stars

Great service

I rest assured that my investment in my child's future is taken care of by this great service.

10 January 2026
Unprompted review
Embark logo

Reply from Embark

Hello Dave, thank you for your review and trust. We’re so glad to hear you feel confident that your child’s future is in good hands with us.

Rated 5 out of 5 stars

Quick to navigate

Quick to navigate. Ease of finding your answers. Helpful and knowledgeable agent

7 January 2026
Embark logo

Reply from Embark

Hello Lacap/Allan, thank you for your feedback. We’re happy to hear you found the experience easy to navigate and that our agent was helpful and knowledgeable.

Rated 5 out of 5 stars

Quick and precise response

Quick and precise response, very knowledgable and helpful, all questions answered

7 January 2026
Embark logo

Reply from Embark

Hello Dawn, thank you for your kind review! We’re glad to hear you received quick, clear, and helpful support with all your questions answered.

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