My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more
Company replied
I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more
Company replied
The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more
Company replied
Company details
About Cover Today
Written by the company
No Waiting Period
Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.
Contact info
PO Box 6063, SL4 9GL, Windsor, United Kingdom
- 0808 143 4716
- enquiries@covertoday.co.uk
- covertoday.co.uk
4.9
Excellent
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I like the way the whole thing was…
I like the way the whole thing was explained and presented. It’s convincing.
25 July 2026
Very helpful
Very helpful. Talked me through the cover I wanted.
Also the fact the cover is straight away instead of waiting a year with other companies is very good.
Thankyou for your help and reassurance.
25 July 2026
Very pleased with the service and…
Very pleased with the service and helpful and friendly
21 July 2026
Josh was very helpful and we never felt…
Josh was very helpful and we never felt any pressure to buy he explained it all to us oldies in a way we understood .. thankyou Josh
24 July 2026
Joyful
Today I spoke with representative Kelly who was a joy to speak too. She was light hearted and fun to talk too. She eased my mind about talking about what I had put off for a long time. She explained things in detail and made sure that I understood them. It was helpful that the policy started the same day which eased my mind right away. It was a joyful experience.
22 July 2026
Cover Today life insurance
After researching over 50s life insurance for quite some time, I found an advertisement for Cover Today so gave them a call today. Thankfully, I found the perfect one for me! No fuss, no hidden fees, affordable with no obligation quotes so I signed up on the dotted line. Customer service agent Keith was exceptional, respectful, highly knowledgeable and without the usual pushy attitude from many insurance companies and brokers that I’ve spoken with recently. Would definitely recommend 👍
23 July 2026
Very comfortable discussion
Very comfortable discussion, all information explained.will certainly recommend to neighbours, I live in sheltered housing
22 July 2026
Excellent service
Excellent service, Calvin was brilliant, he explained everything I needed to know and went through the procedure like a true professional. Everything was explained about settling up life cover, nothing left out.
21 July 2026
Joe who I spoke to was so easy to talk…
Joe who I spoke to was so easy to talk too and explained everything that I could understand thank you
21 July 2026
Very helpful and easy to understand…
Very helpful and easy to understand sorted out within minutes I'm very impressed
20 July 2026
Very helpfull easy to talk to the man I…
Very helpfull easy to talk to the man I spoke to was very nice and explained to me very good I'm happy 😊
20 July 2026
Friendly and professional
Very helpful lady, she guided us through the whole process explained everything clearly so I understood the policy I was taking out. Friendly but very professional. It was a pleasure talking with her. Highly recommend.
9 July 2026
Very easy process
Very easy process, not pushy, the lady I spoke to was excellent. Thank you.
18 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Good that there's a 30 day cooling off period
I was only starting to fill in the online form when an operative rang and proceeded to go through the application. I tried to explain that I wanted to think about it but felt a little pressured into accepting this policy. However, I shall use my 30 day cooling off period to cancel it.
16 July 2026
Reply from Cover Today
Hi Nancy, thanks for your feedback and we're sorry to hear that you weren't happy with your experience. We strive to provide a great service to all of our customers, and any exuberance on our part is well intentioned, to help secure important financial protection for you and your family. That said, we have heard your feedback and have taken it on board. Thanks for sharing; you've given us the opportunity to improve, and to provide a better experience for all customers. We would welcome the opportunity to investigate this for you. Please contact our Customer Care Team on 0800 470 4367 or email service@covertoday.co.uk and we will be happy to help.
Clear information related concerning my…
Clear information related concerning my enquiry
Kelly was most helpful with everything explaining everything as she went along
17 July 2026
They was very understanding and polite…
They was very understanding and polite to talk to and very helpfull
17 July 2026
Knowing that I am covered from from the day…
Knowing that l am covered from the day l registered and the staff Kibuki was fantastic even though i was tired he helped me sign up we need more Kibukis to work with seniors like me.
13 July 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.