Banner for Auto100

Auto100 Reviews 

1,781
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(1,781)

236 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

James Turnbull helped guide me towards…

James Turnbull helped guide me towards a potential Porsche Cayman 718 purchase. Although I did not buy the car I thought it worth mentioning I received my deposit back with no hassle, and also benefited from James knowledge and professionalism. If I am ever back in the market for a high end car, I will certainly visit auto100 again. Great customer service!

7 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its a shame we couldn't make a purchase work on this occasion but we do hope to see you again in the future.

Rated 5 out of 5 stars

Second car purchased at auto 100

Second car purchased at auto 100, very smooth both times, cars immaculate condition.

Dan and Ant made the process very easy. Will happily purchase another vehicle from here!

7 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Sam. We really appreciate your loyalty and feedback.

Rated 5 out of 5 stars

Excellent Customer Service

Traded my wife's 2020 Merc SL AMG for a Jaguar Reims Edition 5L at Auto 100and got a better than market price for the Merc and the Jaguar was no more expensive than any of the half dozen that were for sale.

We have had the car 3.5 years, full dealer Service History and both MOTS sorted with no issues. Was offered a good price at a Ferrari Dealership down south against a Roma Spider which we accepted only for the Dealership to renege on the agreed price. Rang Tom one of the Directors at Auto 100 who I previously had dealt with and he was more than happy to match the Ferrari garage price. Took the Jag next day and Tom had his accounts office transfer the funds which were in our account with 45 mins.

Their premises are really professional, in fact better than most main dealers, their prices are fair and the service levels I have received have been excellent and would happily purchase another vehicle from them in the future and recommend them to any prospective buyer that is looking to purchase a quality high end vehicle.

3 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its good to hear you enjoyed the experience and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Jaguar Purchase

Collected my Jaguar FType earlier this week. Everything went to plan and Terry looked after me. Fantastic selection of vehicles and Great facilities. Would have no hesitation in buying another vehicle from them in the future.

1 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Andrew, we really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

SELLING MY MUSTANG; PAINFUL TO LET IT GO BUT SERVICE FIRST RATE

First rate communication from Alexandra, the Funding and Logistics Controller for the company. It was easy to follow her advice and I was guided through each phase of the selling process. Collection on the day was perfect. There was some additional cosmetic damage picked up by the collection agency for the company I had not declared and the price adjustment was very fair. The payment was swift. The car could not go to a better dealer. The dealers site has some amazing cars on it and the way they treat their cars and customers is heads above the others I have dealt with in the past particularly with my last dealer who was horrendous. My faith has been restored. So thank you for the sales service and I could not be happier for my car to be in your care ready to sell onto the next owner.

1 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your lovely review Wayne. We really appreciate the feedback and hope we can help to find your beautiful mustang a new home.

Rated 5 out of 5 stars

Quality experience!

I bought a car from Auto100 which was the first time I’ve done so from a non franchised dealer. So I was very pleasantly surprised by the thoroughly professional approach from start to finish. The website is very well presented, and level of transparent and comprehensive information is reassuring. When I made contact, I found Ryan to be highly responsive and very helpful with my enquiries. The entire purchase experience was smooth and pleasant. I’d also like to call out Terry on the handover of the car on the day - he couldn’t have been more accommodating and attentive to all
my questions and patient as I meticulously went over the car. I recommend Auto100 for a second hand, quality car purchase.

26 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Gareth, we really appreciate your great feedback and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Above & Beyond

Richard and Terry went above and beyond. Approachable, knowledgeable and efficient. All requests were fulfilled. The whole experience was a pleasure from start to finish. Five stars.

25 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Rebecca, we really appreciate your glowing feedback, thank you.

Rated 5 out of 5 stars

BMW M3

Absolutely great service that I received on the purchase of my M3 from James and Dan, I will be recommending Auto 100 and to all my friends and family, thanks again to James and Dan for excellent customer care 👌

22 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Brian, we really appreciate your feedback and we are looking forward to seeing you again in the future.

Rated 5 out of 5 stars

Absolutely seemless from start to…

Absolutely seemless from start to finish.
We were apprehensive at first but once we had found the car, everything went brilliantly.

Handover by Dan was superb - the drive home was very enjoyable.

20 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Steve. We really appreciate your feedback and hope you enjoy your new car.

Rated 5 out of 5 stars

I recently purchased an Aston Martin…

I recently purchased an Aston Martin Vantage from Auto 100.
The car was prepared to a very high standard for what Chris proposed to be a viewing / collection appointment (should I wish to complete the purchase on the day).
No pressure to buy.
I’m a 500 mile round trip so this suggestion was appreciated as I did indeed view it and buy it so I could drive it home that day.
Impressive premises with a remarkable inventory of cars. I could have lost a few hours there just looking to be honest.
Purchase was simple as I had already set up Auto100 as a payee a few days earlier on my banking app at Chris suggestion.
At handover the car only had 1 key but Chris assured me that he would retrieve the other from the 1 previous owner. Or failing that would provide a replacement that I could have coded to the car.
After a few weeks Chris called me to suggest I contact AM directly to arrange a replacement key and refunded me the cost of a new OEM key which I am now in the process of arranging.
I am absolutely delighted with the car. And I would recommend Chris and Auto 100 as a trustworthy vendor of high end vehicles and aftersales care that is better than many.

Many thanks.

20 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Leigh, we really appreciate the great feedback. Its good to hear you enjoyed our different approach and were pleased to hear the journey was worth it.

Rated 5 out of 5 stars

10/10

Purchased several cars from auto100 and had a faultless experience every time from Terry, Ryan & the team

20 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear the team looked after you.

Rated 5 out of 5 stars

Rang to enquire about a BMW M4

Rang to enquire about a BMW M4, had been told there was tons enquiries for the car so I reserved it on the phone same day. James then promptly emailed me the agreed time and date, warranty information and list of extras. I ordered the ceramic coating off the extras, upon arriving Adam met us, took me to the car talked me through it and we went on a test drive. We completed in the office and it was a smooth and simple experience. I felt the place was very customer facing very nice, when I look for my next car I would definitely be looking on their website first as the care attention to detail is clearly put into the cars there. Thanks again

6 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its great to hear you enjoyed the experience and we look forward to welcoming you again in the future.

Rated 3 out of 5 stars

Do not expect an experience

Appt arranged but no one to welcome us at appointed time.
Wrong car details provided so we did not purchase the car we went to see.
Apart from that we agreed to buy a different car and then had multiple delivery date changes.
Not a dealership experience, you are just a sale.

10 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

We’re very sorry to read about your experience and appreciate you taking the time to share your feedback.

We wholeheartedly apologise — this was not our finest hour and is not reflective of the standards we set at Auto100.

We understand how frustrating this must have been, particularly when you visited with a specific car in mind. While we’re pleased we could assist with an alternative vehicle, it’s clear the overall experience fell short, and for that we sincerely apologise.

Thank you again for your feedback and if there is anything we can do to help set things back on the right track please let us know.

Kind Regards,
Auto100.

Rated 5 out of 5 stars

Good Experience

Terry is particularly helpful and professional. He provided me with an office and tea whilst waiting for my car. Good firm to do business with!

4 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review.

Rated 5 out of 5 stars

Just collected my new Land Rover from…

Just collected my new Land Rover from Auto100. The service from start to finish was genuinely excellent — professional, transparent, and well organised throughout the buying and handover process. A big thank you to Ryan and Terry. I’d highly recommend Auto100.

12 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. We hope you enjoy your lovely new Land Rover.

Rated 5 out of 5 stars

Excellent service

Excellent service , an enjoyable buying experience, thank you to Dan and Simon

10 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Andrew, we really appreciate your feedback.

Rated 5 out of 5 stars

Auto100 Sets the Standard - Exceptional Service, Even Better Cars

What an incredible experience! I recently bought a Porsche Cayman from Auto100 and genuinely couldn’t be happier. From the very first conversation, Chris Turnbull was an absolute star — friendly, responsive, and completely on top of every detail. He handled a few small issues with the car quickly and professionally, which immediately set the tone for a premium experience.

Collection day could have been stressful when we discovered the headliner had dropped — but instead, it became another reason to be impressed. Dan, who managed the handover, jumped straight into action and arranged a brand‑new headliner to be fitted there and then. Yes, it meant a two‑hour wait after a long journey, but the way the team handled it was outstanding.

To top it off, Lewis, who completed the final handover, offered the cost of a full tank of fuel as a goodwill gesture. That level of customer care is rare, and it genuinely made us feel valued.

Communication throughout has been excellent, and their commitment to customer satisfaction shines through in everything they do. The facilities are stunning — clean, modern, and clearly designed to deliver a first‑class experience from start to finish.

Auto100 truly lives up to the prestige of the cars they sell. I drove away thrilled with my Cayman and even more impressed with the team behind it. Highly, highly recommended.

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the fantastic review — we really appreciate it.

We’re delighted you’re enjoying your Porsche Cayman, and it’s great to hear Chris, Dan, and Lewis all made such a positive impact. While the headliner issue wasn’t ideal, we’re pleased the team resolved it quickly and turned it into a good experience.

Your comments on our service, communication, and showroom mean a lot. Enjoy every mile, and we hope to see you again soon.

Warm regards,
The Auto100 Team

Rated 5 out of 5 stars

Seamless purchase from the first call…

Seamless purchase from the first call to handover. Ryan assisted throughout the process and was very responsive. Great showroom facilities and the quality and condition of cars was very high!

6 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Martin, we really appreciate your feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Always on point

I’ve returned three times to buy 3 separate vehicles in the space of a year and everytime Chris has moved mountains to make things happen. Smooth, professionals and always cares for the outcome.

Highly recommend Chris and all at Auto100.

What a great place to purchase your dream cars!

1 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its good to hear youve found your dream car.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look