Banner for Auto100

Auto100 Reviews 

1,781
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(1,781)

236 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Budget tyre fitted to Mercedes c43 😮

Happy with transaction, love the car.
Couldn't believe when I got home and washed the motorway dirt off it, that it had 3 premium tyres (Michelin), and back drivers tyre was a budget tyre (Davanti) something I will be putting right this week!!!!
Kicking myself for not noticing before collection.

17 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Brian, we wish you the best with your beautiful C43.

Rated 5 out of 5 stars

Excellent Customer Service

I picked up my car from Auto100 yesterday and have to say that the whole experience from start to finish was absolutely 100%

When I first enquired about the car a week ago, I had a very prompt call back from Chris, who was courteous, and expertly knowledgeable. We worked out a fair part exchange and a great finance deal quickly - I was not pressured at any point.

In the week before pickup, I was communicated to and kept informed.

On the day of collection, from the moment we walked into the frankly amazing location, we were warmly welcomed and looked after.

We dealt with Terry, who was superb in all respects. We were given every opportunity to look over the car, which was exactly as described and prepared to an incredible standard.

Nothing was too much trouble for Terry - he even helped me to retain my cherished plate that I worried I might lose.

I cannot fault anything about the whole process. Auto100 are one of those rare companies that appreciate that the customer is at the heart of any business.

I would absolutely recommend, and I would look to Auto100 first for my next car.

22 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. Its good to see he team made the experience a positive one and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Returning customer - very happy

Second time I have bought a car from the team here but first time I have traded in.
Really easy to deal with. They price fairly and the trade in was also very fair. No chipping the price etc.
Handover process with Dan was excellent. Took lots of time with me to make sure everything was as expected & his enthusiasm for all things cars made the experience memorable.
Have recommended others to Auto100 and would do so again.

18 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Rob, we really appreciate your loyalty and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Terry was extremely helpful

Terry was extremely helpful, knowledgeable about the Range Rover SVR , fair in his appraisal, polite and well mannered. I’m happy with everything he’s done. Richard FB.

18 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Richard, we really appreciate it.

Rated 2 out of 5 stars

Purchased a Maserati Levante from Auto…

Purchased a Maserati Levante from Auto 100.

The experience before completing the purchase was genuinely very good. I was collected from the station, shown the car properly, and overall the service at that stage gave confidence in the dealership.

Unfortunately, everything changed once the sale was completed. I reported issues with the sound system and a chipped windscreen immediately after collection. While I was initially told these would be looked into, there was no meaningful follow-up.

Despite multiple messages, phone calls to the office, and being assured that someone would get back to me, I was ultimately ignored and left to deal with the issues myself.

What’s particularly disappointing is not the issues themselves, these things can happen but the complete lack of after-sales support and accountability once payment had been made.

A good dealership is measured not just by how they sell a car, but by how they handle things afterwards. In this case, the aftercare fell well below expectations.

12 March 2026
Unprompted review
Auto100 logo

Reply from Auto100

We’re sorry to hear that you feel dissatisfied with the service you’ve received.

However, your review does omit several key points. Since taking delivery, you have been in regular contact with us, including multiple conversations with our team over the past few days.

With regard to the speaker vibration, this was discussed with you at the point of handover. It is not a fault with the vehicle, but rather a characteristic of the factory sound system at certain levels. At that time, you confirmed that you were intending to upgrade the speakers in any case.

In relation to the windscreen, the small stone chip referenced had already been professionally repaired by the previous owner and is both safe and fully compliant with legal standards.

Your comment regarding taking ownership of issues is something we, as a family-run business, take extremely seriously. However, it is important to set realistic expectations, we are unable to make a three-year-old vehicle entirely free from all minor imperfections after delivery. While we appreciate your perspective, this is not something we can reasonably agree to.

If you would like to discuss further please do not hesitate to contact me personally on tom@auto100.co.uk or 07773 808080.

Kind Regards, Tom @ Auto100.

Rated 1 out of 5 stars

Customer service after purchasing the…

Customer service after purchasing the car is very poor indeed, numerous issues I had to resolve myself. Would I buy another car from Auto100, 'NO!'

17 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

We’re very sorry to hear that you have not been fully satisfied with the service you’ve received.

I understand that my colleague Ryan has been in contact with you regarding your vehicle. As the car remains under the manufacturer’s warranty, any repairs must be carried out within the authorised main dealer network to ensure the warranty remains valid. Unfortunately, this means we are unable to undertake the work directly ourselves.

We do appreciate that this may be inconvenient and apologise for any frustration caused while liaising with the main dealer.

If there is anything further we can assist you with during this process, please don’t hesitate to get in touch, we are always here to help.

Kind regards,
Tom
Auto100

Rated 5 out of 5 stars

If I could describe world class service…

If I could describe world class service in one word in the automotive world it will be Auto100 based in Nottingham. Dan was so welcoming great service pleasure as always

Thanks bud

26 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Muhammed, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Great service from Auto100

Great service from Auto100, I live 350 miles away but the friendly staff put me at ease by answering all my questions with regular updates. On pick up day I was met by Scott who showed me the GLC AMG for the first time, the transaction was smooth with a fair offer on my trade in.
Thanks again, see you next time.

6 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the lovely review Mark, its great to hear the team made the journey worth it.

Rated 5 out of 5 stars

Anthony & Adam were brilliant.

Anthony in sales and his colleague Adam in the handover department were very helpful. A smooth transaction, very pleased with the car I purchased. My part exchange was valued very fairly and they were helpful from my first enquiry all the way through to the handover day. I highly recommend these guys! Great cars in stock and a professional efficient service. I would shop at Auto100 again. Thank you guys.

9 October 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Jacob, we really appreciate you taking the time to write it. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

In all honesty Auto100 has been great…

In all honesty Auto100 has been great with us , just got a new car from them and we are very pleased with it. Dan has been great and very professional and friendly.
We highly recommend Auto100

12 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the lovely review Adam, we really appreciate it.

Rated 5 out of 5 stars

Dan was excellent in the handing over…

Dan was excellent in the handing over of my new car, great knowledge of the car and all the paperwork was ready for a seamless handover, would highly recommend auto 100 from the initial enquiry and sale with Ryan to the handover with Dan

9 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Keith, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 1 out of 5 stars

Shocking company!!!

Auto100 should be banned from the motorway.com Matt bids on vehicles and doesn’t follow through, no contact was made from the dealer after multiple attempts to contact them which meant the deal fell through. Seen several others have experienced the same by the look of the negative reviews I’ve seen. This company is run cowboys stop wasting people’s time!!!

4 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your feedback, we’re really sorry to hear you feel this way.

We successfully purchase over 80 cars every week from services such as motorway however with the recent bank holiday, this has unfortunately caused some delays to what is normally a very swift and seamless process, particularly around collections.

That said, this is certainly not the level of service we aim to provide, and we take comments like yours seriously. We would genuinely appreciate the opportunity to look into this properly and understand exactly what happened in your case.

I cannot comment on the specifics of your purchase as i cannot establish your vehicle from your google name "R H". Please feel free to contact me directly at tom@auto100.co.uk, and I’ll personally ensure this is reviewed and addressed.

We pride ourselves on delivering a professional, efficient experience for every customer, and we’re always committed to putting things right.

Kind regards,
Tom
Auto100

Rated 5 out of 5 stars

Dan made the process of buying my first…

Dan made the process of buying my first high performance sports car extremely easy.

10 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear we made the purchase an easy one. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

Really helpful

Dan was really helpful and he made the buying process run smoothly.
The car was fully prepared when I arrived and we went for a test drive.
Dan explained all the controls and sorted my Apple CarPlay.

2 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Josh, its great to hear Dan looked after you and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Buying from auto100

Very easy to deal with, friendly staff. Swift hassle free change over of cars by Dan

4 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Gareth, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Recently Purchased a BMW 240i sales…

Recently Purchased a BMW 240i sales person was Ryan Maloney who was extremely helpful and kept me updated throughout the process. On the day i picked up my new Vehicle Ryan was off and i was left in the capable heads of Terry who was also great to deal with, he took me through the final phase and made sure i was happy with my decision. Thank you all at Auto 100

25 March 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Joe. We really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Picking up the dream car

A Huge thanks to Auto 100 especially Simon and Dan for helping me purchase my dream car. From the very first phone call to picking the car up the process has been absolutely fantastic. Great communication. Great Car prepped to the highest standard and great service.

Thanks guys

4 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its great to hear you enjoyed the experience and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Great customer support from Terry

Great customer support from Terry
Made the process a really good experience

31 March 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you so much for the lovely feedback and we look forward to seeing you again in the future.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look