Aura Reviews 1,362

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 598 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being professional, friendly, and understanding, making interactions pleasant and stress-free. The service is frequently highlighted as excellent, with many appreciating the efficiency and ease of the overall process, especially during difficult times. Reviewers are particularly impressed with the clear communication, lack of pressure selling, and the compassionate approach from the customer service team. The user experience is often described as straightforward and easy to follow, with many noting how simple it was to set up arrangements. However, some customers also noted occasional issues, such as not receiving expected paperwork or needing to follow up on questions that were not fully addressed during initial contact.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism,... See more

Service

People report positive experiences with service, highlighting the professionalism, compassion, and efficiency... See more

Customer service

Clients share positive opinions on customer service, consistently describing it as helpful, efficient, and... See more

User experience

Consumers find the user experience to be positive, often describing it as easy, straightforward, and... See more

Customer communications

Reviewers mention positive feedback about contact, highlighting the ease and clarity of communication.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great people, no hard selling, listen to questions no matter how trivial. Matt (New Yorker) was efficient, made you feel they cared, engaged in easy chat without any sales waffle. Thank you Matt for m... See more

Company replied

Rated 5 out of 5 stars

My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more

Company replied

Rated 5 out of 5 stars

Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more

Company replied

Rated 5 out of 5 stars

Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more

Company replied


Company details

  1. Cremation Service
  2. Funeral Director

Written by the company

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service

22 March 2026
Aura logo

Reply from Aura

Hello Julie,

Thank you for your kind review. I’m so glad you were happy with the service.

Best wishes,
Roddy

Rated 5 out of 5 stars

Was done over the phone with no…

Was done over the phone with no problems every question I asked was answered asked for three paper copies was posted within four days

22 March 2026
Aura logo

Reply from Aura

Dear Beverley,

Thank you so much for your kind review. I’m really glad everything went smoothly over the phone and that I was able to answer all your questions.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

They were very quick to respond to my…

They were very quick to respond to my enquiry and easy to talk to.

29 March 2026
Aura logo

Reply from Aura

Hello Stephen,

Thank you for taking the time to leave a review. I’m really glad I could respond quickly and make things easy to talk through for you.

Best wishes,
Zoe

Rated 5 out of 5 stars

The person I spoke to was very kind and…

The person I spoke to was very kind and compassionate.

13 March 2026
Aura logo

Reply from Aura

Dear Patsy,

Thank you so much for your kind words. I’m really glad I was able to support you and that you felt treated with care and compassion.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

The game blox fruits is FIRE!

29 March 2026
Unprompted review
Aura logo

Reply from Aura

Hi, Alex
I'm afraid you've left a review for the wrong company-- this is Aura Funerals, not Blox Fruits. Wishing you all the very best!

Rated 5 out of 5 stars

Easy to arrange polite staff

Easy to arrange polite staff

28 March 2026
Aura logo

Reply from Aura

Dear Andrew,

Thank you for taking the time to leave a review. I’m really glad to hear you found everything easy to arrange.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

Planning for the future.

They were very kind, informative and answered any questions I had. Plus they didn't pester me either to have a cremation with them, as I found out other companies did, when making just enquiries. I wanted to find a plan just right for me. I recommend Aura.

21 March 2026
Aura logo

Reply from Aura

Dear Lynn,

Thank you so much for your kind review and for recommending Aura. I’m really glad I could help answer your questions and give you the space to find the plan that felt right for you, without any pressure.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

Reassuring service

The member of staff was both helpful and clearly very knowledgeable about the product. She was able to answer all my questions in a clear and easy to understand way. The details of the product were explained and the price was very competitive. Overall it was a very reassuring experience.

7 February 2026
Aura logo

Reply from Aura

Simon,
Thank you for taking the time to leave such a lovely review. We will always be here to answer any questions you may have in the future. Wishing you all the best, Rowena

Rated 5 out of 5 stars

Great customer service

Great customer service, nice people, straightforward to arrange, good price. Just what I was looking for.

20 March 2026
Aura logo

Reply from Aura

Hi Edward,
Thank you for taking the time to leave this positive review. Please let us know if you have any questions going forward. All the best, Anne-Sophie

Rated 5 out of 5 stars

From the ora life beginning to the end I cannot…

From the beginning to the end I cannot speak highly enough of using Ora , so kind , so understanding, Ora have made a very sad time for our family a peaceful comforting time for us all , A time when things are hard Ora have taken such good care of us and our dad , I truly wouldn’t of gone down any other route and would high recommend Ora to anyone for peace of mind and soul .

4 March 2026
Unprompted review
Aura logo

Reply from Aura

Hi Sam,
Thank you so much for the kind words. It's lovely to know you were able to find some peace and comfort. We are wishing you all the best. Tracy

Rated 5 out of 5 stars

Everything was clearly explained .

Everything was clearly explained .
Now I know that my family can change the arrangements if they want to.

21 March 2026
Aura logo

Reply from Aura

Hello Jane,
Thank you very much for leaving this positive review. We appreciate your trust, and your time. Please take care, Jimmy

Rated 5 out of 5 stars

everything was explained over the phone…

everything was explained over the phone very well.
we received all the documents all were easy to undersand and well presented.many thank to everyone who helped us.
norman and monica

15 March 2026
Aura logo

Reply from Aura

Hi Norman,
What a lovely review, thank you.
I'm glad to know you found everything easy to understand, and well presented. Wishing you all the best, Zoe

Rated 5 out of 5 stars

Aura

Excellent service

21 March 2026
Aura logo

Reply from Aura

Hi Andy,
Thanks so much for the kind words. We appreciate your time in leaving this positive review. Wishing you all the best, the team at Aura

Rated 5 out of 5 stars

Very helpful quick and easy explained…

Very helpful quick and easy explained everthing plus follow up phone call

22 March 2026
Aura logo

Reply from Aura

Hello,

Thank you so much for your kind review. I’m really glad I could make everything quick and easy for you, and that you felt well informed throughout.

It was a pleasure helping you, and I’m pleased the follow-up was helpful too.

All the best,
Anne-Sophie

Rated 5 out of 5 stars

I was putting off

This is something I was putting off, no one wants to think about there own mortality,However I spoke to Mathew and he made it all so easy for me.i recommend everyone to do this,for peace of mind.

13 March 2026
Aura logo

Reply from Aura

Hello Michelle,

Thank you so much for your lovely review. I completely understand how this can be something people put off, so I’m really glad I could make it feel simple and easy for you.

It means a lot to hear you’d recommend this for peace of mind.

All the best,
Matthew

Rated 5 out of 5 stars

It was all so easy as people gave an…

It was all so easy as people gave an easy understanding about what would happen and made it more at ease when deciding what to do

21 March 2026
Aura logo

Reply from Aura

Hello James,

Thank you so much for your kind words. I’m really glad I could make everything feel easy to understand and help you feel more at ease when making your decision.

It was a pleasure to support you through it.

All the best,
Anne-Sophie

Rated 5 out of 5 stars

Phoned round a few cremation businesses…

Phoned round a few cremation businesses and decided on Aura as the company is a family run business and the staff were so easy to talk to. They took the time to answer all my questions. I took about 3 weeks to decide and there was no pressure from them to take a plan. Other companies were sending emails every other day.

20 March 2026
Aura logo

Reply from Aura

Hello Grace,

Thank you so much for taking the time to share your experience. I’m really glad you felt comfortable speaking with us and that all your questions were answered without any pressure.

It means a lot that you chose Aura after taking the time to consider your options, and I’m so pleased we could support you in the right way.

All the best,
Rowena

Rated 5 out of 5 stars

The chap on the phone listened to me.

I have hearing difficulties which I explained over the phone. All necessary info was immediately e mailed to me, along with the advice to take my time perusing it, as there was quite a lot. I subsequently rang back to arrange a plan and by utilising e mail and a brief phone call, completed the entire transaction. Thank you for your consideration and adaptability. Very satisfied.

12 March 2026
Aura logo

Reply from Aura

Hello Andrew,

Thank you so much for taking the time to share your experience. I’m really glad we were able to communicate in a way that worked well for you, and that everything felt clear and manageable without any pressure.

It was a pleasure helping you get everything set up, and I’m so pleased to hear you’re very satisfied.

All the best,
Matthew

Rated 5 out of 5 stars

Lovely company to deal with was so easy…

Lovely company to deal with was so easy and such a lovely man who help me ,I would 100% recommend aura life also great price

19 March 2026
Aura logo

Reply from Aura

Hello,

Thank you so much for your kind words, it really means a lot. I’m so glad you found everything easy and that I could help make the process a positive experience for you. It’s great to hear you’d recommend Aura, too.

All the very best,
Roddy

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look