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AJ Bell Reviews 

15,767
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.8

Excellent

TrustScore 5 out of 5

16K reviews

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4.8

All reviews

(15,767)

6,165 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Charles

Thank you for your wonderful review! We are so happy to hear that you found our service to be quick, efficient, and easy. We appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Answered all my questions on the call

Answered all my questions on the call. Very pleasant experience

21 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Douglas

Thank you for your wonderful review! We're so pleased to hear that all your questions were answered and that you had such a pleasant experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

AJ Bell are first class

AJ Bell are first class. The site is very similar to what Barclays Stockbrokers used to have before they rebranded it overconfidently as Smart Investor and made it useless! Many people then migrated to AJ Bell. Always helpful, pick up the phone and can usually sort out any queries there and then.....and do reply to messages....

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for taking the time to share your positive experience. We're delighted to hear that you're so happy with our platform and service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

My query was handled knowledgably and…

My query was handled knowledgably and efficiently. Much better to have someone to speak to as I didn't think the AI bot was very helpful at all.

21 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David

We're so pleased to hear your query was handled knowledgably and efficiently by a member of our team. Thank you for your valuable feedback regarding our service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent Telephone Communication and Service

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed was the clarity of the call, no disturbance in the background ie sounds of sirens, dogs, children etc or any other office workers. Colin resolved my problem with absolute professionalism and I understood every word he said. Again highly recommend A.J. Bell.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for sharing your wonderful experience! We're delighted to hear that Colin was so helpful and professional.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Kelvin Kanyemba

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand how it works. Kelvin is a true professional staff & asset to your team. Thank you Kelvin for help & patience, fully appreciate it & take care.
Mei

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We appreciate you sharing your experience. It's wonderful to hear that our team member was so helpful and patient, providing you with the information you needed.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Quick

Quick, Responsive. Very helpful as always.

21 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nico

Thank you for your kind words! We are delighted to hear that you consistently find our service quick, responsive, and helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Lucy David and Adam were superb

Lucy David and Adam were superb! Their patience clarity knowledge and friendly attitude made transferring into and buying a stocks & shares ISA stress free and quick. Well done!

18 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Lesley

We are so pleased to hear about your positive experience with our team. Thank you for your kind feedback regarding their patience and clarity, making your ISA transfer stress-free and quick. We really appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

My phone call was answered quickly and…

My phone call was answered quickly and they answered my question on the phone which enabled me to sell the shares straight away. They have always been really helpful on the phone

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Sue

We're so pleased to hear your phone call was answered quickly and that we could help you sell your shares straight away. Thank you for your kind feedback about our helpful service!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very friendly, professional help

Very friendly, patient and professional assistance. Was able to talk me through the Web pages knowledgeably.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Vanessa

We're so pleased to hear that our team provided friendly, patient, and professional assistance, and were able to knowledgeably guide you through the web pages. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Help on telephone

AJBell assistant very helpful on telphone. AI would have been useless.

18 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Ken

We're glad to hear our team provided helpful assistance over the phone. We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

accessing my pension pot

previously accessing my sipp with a jbell has been complicated due to the nature of the forms online that need to be filled in compared to my nest pension which is a more smoother process, but this time around the young lady on the phone guided me quickly to the payment screen and the transaction was completed in under 5 minutes.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Tony

Thank you for taking the time to share your feedback. We're delighted to hear that our colleague was able to guide you through the process, helping you complete your SIPP payment quickly and easily.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning Stephen

Thank you for your kind words and for taking the time to leave us a review! We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The contact today about my account was…Outstanding

The contact today about my account was 10/10 i had some question to be clear about and the person whom answered the phone was just top top quality glad that i am part and have invested in AJ Bell and will be looking to up my monthly d/d

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Michael

We are delighted to hear you had such a positive experience with our team. It's wonderful to know your questions were thoroughly addressed, and we appreciate your confidence in us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Transfer of American held shares

Arranged for American held shares to be held by A J Bell. AJ Bell staff were really efficient and helpful. Holding American shares in AJ Bell makes life much simpler for a UK resident.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Mary

Thank you for your review! We're really pleased to hear that our team was efficient and helpful in assisting you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Phone answered quickly

Phone answered quickly, very pleasant and helpful agent who listened to my query and resolved my problem.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Peter

We're so pleased to hear your call was answered quickly and that our agent was pleasant and helpful in resolving your problem. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Did not need to wait long for…

Did not need to wait long for connection to a person and matter dealt with.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Paul

Thank you for taking the time to leave us a review. We're pleased to hear you were connected to one of our team quickly and that your query was dealt with efficiently.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning Nigel

Thank you for your review. We're delighted to hear you found our team helpful and knowledgeable.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Review

It was a very helpful and pleasant experience to clarify a funds transfer matter.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Robert

Thank you for your feedback! We're really pleased to hear that your experience clarifying your funds transfer was both helpful and pleasant.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Prompt and detailed explanations of…

Prompt and detailed explanations of enquiries clarifying the facts.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Chintalapati

Thank you for your review! We're delighted to hear that our explanations were prompt and detailed in clarifying your enquiries. We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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