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AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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1-star

Asks customers to review

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4.9

All reviews

(15,641)

6,039 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Transfer of my pension fund to AJ Bell…

Transfer of my pension fund to AJ Bell was very straightforward and was completed relatively quickly

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your review! We're delighted to hear that your pension fund transfer was straightforward and completed quickly.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Knowledgeable employees

It's great to be able to speak to a knowledgeable individual occasionally about complicated issues

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you found it great to speak with a knowledgeable individual about complicated issues.

Thank you for your kind feedback and taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I quickly got through to the customer…

I quickly got through to the customer care team. Mark was extremely helpful and answered my queries fully. No holding on and being passed from one department to another. A refreshing change.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're so pleased to hear that your experience with our customer care team was a refreshing change and that your queries were fully answered.

We'll be sure to pass on your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful feedback! We're so pleased to hear that we were able to provide a swift response to your enquiry.

We truly appreciate your positive comments.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are so pleased to hear that our team were able to assist you promptly.

We really appreciate your feedback!

Best wishes,
Christian

Rated 5 out of 5 stars

Richard was super helpful and…

Richard was super helpful and knowledgeable when dealing with my query.

Thank you for your help.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Nicola,

We're so pleased our team member was helpful and knowledgeable when dealing with your query.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful and the information given…

Very helpful and the information given was clear and easy to understand.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted you found our service helpful and that the information provided was clear and easy to understand.

Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Smple to do

Smple to do, fast approval

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are delighted to hear that you found the process simple and the approval fast.

Thank you for sharing your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful as we set up a Stocks and…

Very helpful as we set up a Stocks and Shares ISA and start to dabble in dealing. Every person we have spoken to has taken responsibility and been clear and patient in helping

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear about your positive experience as you set up your Stocks and Shares ISA. Thank you for your kind feedback regarding our team's clear and patient assistance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Michael was Very clear and helpful and…

Michael was Very clear and helpful and thorough

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that our colleague was clear, helpful, and thorough. Thank you for your kind words and for taking the time to share your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I got what I needed and…

I got the info and email I needed and it all went through seamlessly. Very helpful.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're delighted to hear that you received the information you needed and that everything went through seamlessly.

Thank you for taking the time to leave us some of your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Was seamless transaction with plenty of…

Was seamless transaction with plenty of guidance

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Carol,

Thank you for your review! We're delighted to hear that your experience was seamless and that you received plenty of guidance throughout the process.

We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning Robert,

We're happy to hear that our service met your expectations. We appreciate your feedback.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great to speak to someone who listened…

Great to speak to someone who listened and stayed with me until the issue was dealt with. (Not sure about exact date)

29 June 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear that our team member was able to listen and assist you until your issue was fully resolved.

Your positive feedback is greatly appreciated!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Prompt and helpful

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are so pleased to hear that our team were able to assist you promptly.

We really appreciate you taking the time to leave us some of your feedback!

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent service

I had a simple problem created by myself but Holly sorted it out without any fuss and all the while dealing with a dodgy line. Many thanks.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning James,

We're so pleased to hear that our team member was able to resolve your issue smoothly, even with the technical difficulties.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful

Very helpful, polite and informative

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind words! We're so pleased you found our team helpful, polite, and informative.

We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Faultless interaction as is usual with AJBell

Speedy responses and complete information in dealing with my request.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We're delighted to hear that you received prompt responses and comprehensive information regarding your request.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Super helpful

Super helpful, professional and friendly. Was able to give me all the information I needed and offered a solution very quickly. If only calls to other customer service teams were as pleasant and easy!

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our professional and friendly service, and for highlighting how quickly we were able to assist you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

The customer supporter was excellent

Th customer supporter was excellent. He helped me through the process of getting some income from my SIPP.
Thank you so much.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased our customer supporter was excellent and helped you through the process.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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